Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive B2B marketing campaigns and support sales activities across various channels.
- Company: Join the ambitious GSMA Industry Services team in London with a hybrid work model.
- Benefits: Competitive pay, generous holidays, professional development days, and flexible working options.
- Other info: Dynamic team environment with opportunities for career growth and learning.
- Why this job: Make a real impact in a fast-growing sector like FinTech and Insurance.
- Qualifications: Experience in B2B digital marketing and strong analytical skills required.
The predicted salary is between 50000 - 65000 £ per year.
Department: Services & Intelligence
Location: London with hybrid working (2 days in the office)
Position type: Fixed-term Contract (FTC) until 1st October 2026; Full-time
About The Team
We are a fast-growing part of the GSMA, serving over 1,500 customers across the world. Through a small and dynamic team, we provide a variety of valuable data, resources and tools that improve and support global connectivity by underpinning important interoperable backend functions. Our services address global technical needs around three core topics: Devices, Networks and Certification. This role will support products in all three areas and will involve working closely with the relevant Product Directors and sales team to meet KPIs.
About The Role
The Marketing Manager role is a key position in an exciting growth area for GSMA Industry Services. As the GSMA Services team continues to grow its proposition with new products, with a focus on expansion into adjacent markets such as Insurance and FinTech, we look forward to welcoming a marketing professional to drive awareness, demonstrate value, and ultimately deliver a robust sales lead pipeline into the Services Sales Team. The successful applicant will help to drive a measurable and significant increase in GSMA’s revenue, working across multiple marketing disciplines, with focus on acquisition and retention. We offer a combination of subscription and usage-based services and this individual will be involved in the delivery of automated lead generation and nurturing campaigns.
Responsibilities Include But Are Not Limited To
- Execute lead-generation campaigns including database-focused marketing, website, social and email marketing;
- Support relevant sales and retention-related activities including physical & virtual events, summits, seminars, and networking events;
- Work cross-functionally with other GSMA departments to ensure content development & reuse for sales-related activities including case studies, blogs and testimonials;
- Create customer communications to help onboard, cross-sell and notify the GSMA Industry Services customer base of relevant product releases and updates;
- Support other marketing team members and product directors through activities including email communications and digital asset creation.
About You
- You have B2B digital marketing experience;
- You have a record of successfully managing BAU or lead gen B2B marketing programmes;
- You have experience of a broad range of marketing tactics including Google Analytics, social, SEO, email marketing, banner advertising, and marketing automation tools;
- You are analytical and objective-focused, capable of measuring and reporting marketing results to prove the ROI of marketing to the business;
- You can plan implement, evaluate, and continually review marketing activity to ensure effective campaigns;
- You most likely have B2B technology, telecoms or financial services international marketing experience;
- You are confident in managing and presenting to a wide range of commercial and technical stakeholders;
- Salesforce and Salesforce Marketing Cloud experience preferred.
About Your Skills
- Project Management;
- Teamwork;
- Stakeholder Management;
- Commercial Awareness;
- Analysis.
What We Offer
Working at the GSMA offers unparalleled access to the mobile industry and a chance to shape the direction of mobile. Benefits include competitive compensation, generous holiday allowances, four additional days off for professional development, and learning & development opportunities. Flexi-time and remote working options are available to all staff. The GSMA values diversity, equity and inclusivity and encourages applications from all demographics.
Marketing Manager employer: GSMA
Contact Detail:
GSMA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing projects and successes. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Don’t just apply; follow up! After submitting your application through our website, drop a quick email to the hiring manager expressing your enthusiasm for the role. It shows initiative and keeps you on their radar.
✨Tip Number 4
Prepare for interviews by researching the company and its recent projects. Be ready to discuss how your experience aligns with their goals, especially in B2B marketing and automation. Confidence is key!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your B2B digital marketing experience and any relevant projects you've managed. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can contribute to our ambitious team. Be sure to mention your experience in lead generation and marketing automation.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, include examples of how you've measured marketing results and demonstrated ROI in previous roles. This will show us you're the analytical thinker we need.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at GSMA
✨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics and analytics tools like Google Analytics. Be ready to discuss how you've used data to drive successful campaigns in the past, especially in B2B settings.
✨Showcase Your Cross-Functional Experience
This role involves working closely with product directors and sales teams. Prepare examples of how you've collaborated across departments to achieve marketing goals, and be ready to highlight your teamwork skills.
✨Demonstrate Your Adaptability
The GSMA Industry Services team is fast-moving and ambitious. Share instances where you've successfully adapted to changes in strategy or market conditions, particularly in lead generation and customer retention.
✨Prepare for Stakeholder Engagement
You'll need to present to a variety of stakeholders. Practice articulating your marketing strategies clearly and confidently, and think about how you can tailor your communication style to different audiences.