At a Glance
- Tasks: Lead exciting marketing initiatives and manage GSMA Pavilions at global events.
- Company: Join a dynamic team at GSMA, a leader in connectivity.
- Benefits: Enjoy competitive pay, flexible working, and professional development opportunities.
- Other info: Diverse and inclusive workplace with great career growth potential.
- Why this job: Make a real impact in the tech industry while growing your marketing skills.
- Qualifications: Experience in B2B marketing and project management is essential.
The predicted salary is between 50000 - 60000 £ per year.
Department: Marketing
Team: Membership Marketing
Location: London
Position type: Contract (inside IR35) until December 2026, Full time and Hybrid working (2-3 days in the office)
About The Team
We are the Membership and Working Groups team and are responsible for all communications and marketing activities that support GSMA’s global member community. We lead membership-focused marketing campaigns to drive engagement, support the sales team with retention and churn-reduction initiatives, and run lead generation efforts to attract new members. We manage the promotion and marketing of GSMA’s Working Groups, ensuring their contributions and thought leadership are recognised across the industry. We also market and deliver all GSMA pavilions at global MWC events, the world’s largest and most influential connectivity event.
About The Role
This Senior Marketing Manager role sits at the centre of engaging, supporting, and growing the GSMA member community. You will lead high-quality marketing initiatives that strengthen our Membership proposition, elevate our Working Groups, and play a central role in delivering the GSMA Pavilions across global MWC events. The pavilions require strong organisation, attention to detail and confident cross-team coordination. The work is varied, fast paced, and highly visible across the organisation.
Key Responsibilities
- GSMA Pavilions (MWC Barcelona, Las Vegas, Doha, Shanghai, Kigali)
- Lead GSMA Pavilion projects across global MWC events.
- Manage Pavilion activations and ensure requirements are clearly communicated to stakeholders and vendors.
- Coordinate briefing documents and maintain project documentation throughout the project lifecycle.
- Oversee vendor contracts, demo briefs, asset delivery, and brand or design approvals.
- Run regular internal and external stakeholder meetings.
- Keep cross-functional teams informed, including Sales, IT, Finance, Legal, Events, and others.
- Set and track KPIs to measure success and performance.
- Manage budgets, monitor spend and optimise cost efficiency.
- GSMA Member Communication and Engagement
- Lead senior communications including Board elections, member surveys and renewal initiatives.
- Lead integrated marketing campaigns to increase member acquisition, engagement, and retention.
- Craft compelling, segment-specific messaging and digital content.
- Optimise digital marketing channels, including website content, email programmes, paid media, and social outreach.
- Support the membership renewal process, including building and testing personalised and dynamic content emails.
- Contribute to campaign ideas and broader membership initiatives such as onboarding enhancements.
- Build survey structures and bespoke links.
- Analyse results, prepare presentations, and share insights with stakeholders.
- Observe and suggest improvements to the end-to-end member experience across Working Groups.
- GSMA Working Groups Marketing
- Drive and execute marketing plans that support Working Groups strategic objectives.
- Manage Working Groups content on gsma.com.
- Draft and send Working Groups communications, including email updates and newsletters.
- Develop new content or refine existing materials for newsletters, blogs, and promotional outputs.
- Lead multi-channel marketing campaigns and engagement activities to increase member participation and visibility, including updates, event promotion, and speaker opportunities.
- Produce promotional assets for Working Groups, including written content, design materials, and short videos or testimonials.
- Oversee webinars and LinkedIn Live sessions for Working Groups.
- Ensure consistent application of GSMA branding across all Working Groups digital assets and event materials.
- Use Member Gateway insights and campaign performance data to refine future Working Groups marketing efforts.
- Serve as part of the WAS event core project team.
- GSMA Member Gateway Marketing
- Prepare Member Gateway news, help pages, and knowledge base updates.
- Participate in UAT activities and contribute to release readiness.
- Manage communications for Member Gateway feature updates.
- Create and maintain member-facing guidelines, including FAQs and user instructions.
About You
You have extensive experience in B2B marketing, ideally within technology, telecom, or similar industries. You have strong experience in exhibition management, planning and production of booths, partner and demo management. You have a proven track record of delivering measurable and successful marketing campaigns. You excel at content creation and storytelling with strong audience-segmentation instincts. You are confident using digital marketing tools, CRM systems, email automation platforms, campaign analytics and reporting tools. You have strong project management skills and can manage multiple complex initiatives simultaneously as well as contractor and 3rd party vendors. You have experience reaching and engaging new audiences and increasing participation in community-driven programmes. You are proactive, confident, and comfortable driving initiatives forward. You work well independently, adapt quickly to change, and can hit the ground running in a fast-paced environment.
About Your Skills
- Confident project manager able to run complex multi-stakeholder programmes, maintain documentation, manage budgets and keep cross-functional teams aligned.
- Accurate communication to very senior audiences and an attention to detail are essential.
- Strong B2B digital marketing skills, including CRM management, email automation, audience segmentation, campaign optimisation and performance reporting.
- Proven experience delivering global exhibition projects, including pavilion planning, vendor management, booth production, partner demos and onsite coordination.
- Skilled in creating clear, engaging content for websites, email programmes, newsletters, webinars and Working Group communications.
- Data-driven approach with experience building and analysing member surveys, tracking KPIs and using insights to improve engagement and retention.
Contract type Short term Contractor
Worker type Contingent Worker
What We Offer Competitive compensation, ongoing learning and development opportunities, generous holiday allowance, and additional days off for professional development.
Diversity and Inclusion We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We particularly encourage applications from all demographics.
Senior Marketing Manager - Membership in London employer: GSMA
At GSMA, we pride ourselves on being an exceptional employer, offering a dynamic work environment in the heart of London that fosters collaboration and innovation. Our commitment to employee growth is reflected in our ongoing learning opportunities, generous holiday allowance, and a strong focus on diversity and inclusion, ensuring that every team member feels valued and empowered. With the chance to lead impactful marketing initiatives at prestigious global events, this role not only promises professional fulfilment but also a supportive culture that prioritises work-life balance through hybrid working arrangements.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager - Membership in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GSMA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GSMA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GSMA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GSMA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager - Membership in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GSMA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GSMA:Show us that you’ve done your homework! In your application, briefly mention what you admire about GSMA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GSMA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GSMA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GSMA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
