At a Glance
- Tasks: Lead exciting marketing projects and engage with a global member community.
- Company: Join a leading tech organisation at the forefront of telecom innovation.
- Benefits: Enjoy competitive pay, generous holidays, and flexible remote working options.
- Other info: Great opportunities for professional development and a supportive team culture.
- Why this job: Make a real impact in a dynamic environment while growing your marketing skills.
- Qualifications: B2B marketing experience, strong project management, and content creation skills required.
The predicted salary is between 60000 - 75000 £ per year.
Role Overview: Senior Marketing Manager (Contract – IR35, until December 2026, full‑time, hybrid – 2‑3 days in office). The role sits at the centre of how the GSMA engages, supports and grows its member community. It includes leading the GSMA Pavilion projects at global MWC events, managing membership communications and engagement, and supporting the promotion of Working Groups and the Member Gateway.
Key Responsibilities
- GSMA Pavilion Projects
- Lead pavilion projects for MWC events (Barcelona, Las Vegas, Doha, Shanghai, Kigali).
- Manage activations, stakeholder communication, project documentation and vendor contracts.
- Oversee asset delivery, brand approvals, and internal/external stakeholder meetings.
- Track KPIs, manage budgets, monitor spend and optimise cost efficiency.
- Membership Communications & Engagement
- Lead senior communications: Board elections, member surveys, renewal initiatives.
- Run integrated marketing campaigns to grow and retain members.
- Craft segment‑specific messaging, optimise digital channels (website, email, paid media, social).
- Support renewal process with personalised, dynamic content emails.
- Build survey structures, analyse results, prepare insights for stakeholders.
- Working Group Marketing
- Execute marketing plans supporting Working Group strategic objectives.
- Manage content on gsma.com, draft communications, develop newsletters, blogs and promotional outputs.
- Lead multi‑channel campaigns and engagement activities.
- Produce assets (written, design, videos/testimonials) and oversee webinars, LinkedIn Live sessions.
- Ensure consistent GSMA branding across all Digital Assets and event materials.
- Member Gateway Marketing
- Prepare news, help pages, and knowledge‑base updates.
- Participate in UAT and release readiness activities.
- Manage communications for feature updates and create member‑facing guidelines (FAQs, user instructions).
Qualifications & Experience
- Extensive B2B marketing experience, ideally in technology or telecom.
- Proven exhibition management skills: booth production, partner & demo management.
- Track record of delivering measurable, high‑impact marketing campaigns.
- Strong content creation and storytelling skills with audience‑segmentation instincts.
- Proficiency in digital marketing tools, CRM systems, email automation platforms, and analytics.
- Excellent project‑management skills: manage multiple complex initiatives, cross‑functional teams, contractors, and third‑party vendors.
- Experience engaging new audiences and increasing participation in community‑driven programmes.
- Proactive, confident, independent, adaptable to change, and able to hit the ground running in a fast‑paced environment.
Benefits
- Competitive compensation
- Learning & development opportunities
- Generous holiday allowance
- 4 additional professional‑development days
- Flexible remote working (hybrid)
EEO & Accessibility
We strive to offer a meaningful and inclusive application experience for all candidates. If you require any accommodations or adjustments due to a disability or for any other reason during the hiring process, please contact talent@gsma.com with your request.
Senior Marketing Manager - Membership employer: GSMA LLC
The GSMA is an exceptional employer, offering a dynamic work environment that fosters creativity and collaboration. With a strong focus on employee growth, competitive compensation, and generous holiday allowances, team members enjoy a healthy work-life balance through flexible hybrid working arrangements. Located at the heart of the telecom industry, employees have unique opportunities to engage with global events and initiatives, making a meaningful impact in the member community.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager - Membership
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GSMA LLC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GSMA LLC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GSMA LLC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GSMA LLC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager - Membership
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GSMA LLC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GSMA LLC:Show us that you’ve done your homework! In your application, briefly mention what you admire about GSMA LLC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GSMA LLC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GSMA LLC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GSMA LLC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
