At a Glance
- Tasks: Drive B2B marketing strategies and lead generation campaigns for innovative services.
- Company: Join the dynamic GSMA Industry Services team in London with hybrid working.
- Benefits: Enjoy competitive pay, generous holidays, and professional development opportunities.
- Other info: Diverse and inclusive workplace with excellent career growth potential.
- Why this job: Make a real impact in a fast-paced environment while shaping the future of mobile connectivity.
- Qualifications: Proven digital marketing experience and strong analytical skills required.
The predicted salary is between 59400 - 72600 £ per year.
Department: Services & Intelligence
Team: Industry Services
Location: London with hybrid working (c. 2 days in the office)
Position type: Permanent, Full-Time
What the hiring manager says:
“GSMA Industry Services team is ambitious and fast-moving. We have substantially increased our customer base over the last 24 months as well as expanded our service offerings. In the medium term we are looking to build more automation into our systems and processes, including marketing to support the 3 year business plans, as well as expand into non-mobile sectors such as Fintech and Insurance. We are seeking a dynamic, action orientated individual, who is keen to work across all areas of B2B marketing to support our product and sales teams.”
Ben Peterhans, Marketing Director, Services & Intelligence
About the team:
We are a fast-growing part of the GSMA, serving over 2,000 customers across the world. Through a small and dynamic team we provide a variety of valuable data, resources and tools that improve and support global connectivity by underpinning important interoperable backend functions. Our services address global technical needs around three core topics: Devices, Networks and Certification. This role will support products in all three areas and will involve working closely with the relevant Product Directors and sales team to meet KPIs.
About the role:
The Senior Marketing Manager role is a key position in an exciting growth area for GSMA Industry Services. As the GSMA expands its proposition, enhancing value and opportunities for adjacent markets such as Insurance and FinTech, we look forward to welcoming an ambitious, sales-orientated marketing lead to drive awareness, demonstrate value, and ultimately deliver a robust sales lead pipeline into the Services Sales Team. The successful applicant will help to drive a measurable and significant increase in GSMA’s revenue, working across multiple marketing disciplines, with focus on lead generation. We offer a combination of subscription and usage-based services and this individual will be involved in the delivery of automated lead generation and nurturing campaigns.
Responsibilities:
- Sales lead generation, lead scoring and funnel process, and associated onboarding in support of the Industry Services Sales Team and organisational targets;
- Execute lead-generation campaigns including database-focused marketing, website, social and email marketing;
- Support relevant sales and retention-related activities including physical & virtual events, summits, seminars, and networking events;
- Work cross-functionally with other GSMA departments to ensure content development & reuse for sales-related activities including case studies, blogs and testimonials;
- Create customer communications to help on-board, cross-sell and notify the GSMA Industry Services customer base of relevant product releases and updates;
- Lead the marketing efforts for several GSMA products, including digital asset creation, relationship management of external partners, and presenting key initiatives to senior stakeholders.
About you:
You have extensive digital marketing experience, including international markets. You have a record of successfully managing BAU or lead gen B2B marketing programmes, across the full marketing and communications mix. You have experience of a broad range of marketing tactics including Google Analytics, social, SEO, email marketing, banner advertising, and marketing automation tools. You are analytical and objective-focused, capable of measuring and reporting marketing results to prove the ROI of marketing to the business. You can plan implement, evaluate, and continually review the marketing strategy and timeline to ensure effective, targeted marketing of all activity. You have experience creating, managing and delivering presence at events. You most likely have B2B technology, telecoms or financial services international marketing experience. You are confident in managing and presenting to a wide range of commercial and technical stakeholders. Salesforce and Salesforce Marketing Cloud experience is essential.
About your skills:
Project Management, Teamwork, Stakeholder Management, Commercial Awareness, Analysis.
What We Offer:
Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish. In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
Being You at the GSMA:
We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The success of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values:
Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation. Passionately driven, Insightful leaders, Stronger together.
About the GSMA:
The GSMA is a global organisation unifying the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change. Our vision is to unlock the full power of connectivity so that people, industry, and society thrive.
Senior Marketing Manager, Industry Services employer: GSMA LLC
The GSMA is an exceptional employer, offering a dynamic work environment in London that fosters innovation and collaboration. With a strong commitment to employee development, generous holiday allowances, and a focus on diversity and inclusivity, the GSMA ensures that its team members thrive both personally and professionally. The hybrid working model and architect-designed offices further enhance the work-life balance, making it an ideal place for those looking to make a meaningful impact in the mobile technology sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager, Industry Services
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GSMA LLC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GSMA LLC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GSMA LLC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GSMA LLC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager, Industry Services
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GSMA LLC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GSMA LLC:Show us that you’ve done your homework! In your application, briefly mention what you admire about GSMA LLC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GSMA LLC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GSMA LLC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GSMA LLC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
