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- Tasks: Drive innovative marketing campaigns and support new partnerships in a dynamic team.
- Company: Join GSMA, a leader in global connectivity with a vibrant culture.
- Benefits: Enjoy competitive pay, flexible working, and fantastic learning opportunities.
- Other info: Diverse and inclusive environment with excellent career development prospects.
- Why this job: Be part of exciting growth and make a real impact in the mobile industry.
- Qualifications: B2B digital marketing experience and strong analytical skills required.
The predicted salary is between 50000 - 60000 £ per year.
Locations: London
Time type: Full time
Posted on: Posted Today
Time left to apply: End Date: May 15, 2026 (7 days left to apply)
Job requisition id: R-03064
Department: Marketing
Team: Industry Services
Location: London with hybrid working (c. 2 days in the office)
Position type: Contractor (umbrella – inside IR35) until 31st December 2026
What the hiring manager says
GSMA Industry Services team is ambitious and fast-moving. We have substantially increased our customer base over the last 24 months as well as expanded our service offerings. In the last 12 months we have launched a partnership program, aimed at developing new commercial partnerships with existing businesses, to serve the wider ecosystem. It is a new arm of the business, with a real focus on growth and innovation, making it a very exciting time to join.
About the Team
We are a fast-growing part of the GSMA, serving over 1,800 customers across the world. Through a small and dynamic team, we provide a variety of valuable data, resources and tools that improve and support global connectivity by underpinning important interoperable backend functions. Our services address global technical needs around three core topics: Devices, Networks and Assurance. This role will support the development of our partnership program, aimed at delivering new products in all three areas.
About the role
The Marketing Manager role is a key position in an exciting growth area for GSMA Industry Services. As the GSMA Services team continues to grow its proposition with new products, we look forward to welcoming a marketing professional to help support NPDs, and drive awareness, demonstrate value, and ultimately deliver a robust sales lead pipeline into the Services partnerships team. The successful applicant will help to drive a measurable and significant increase in GSMA’s revenue, working across multiple marketing disciplines, with focus on new product development. We offer a combination of subscription and usage-based services and this individual will be involved in the delivery of automated lead generation and nurturing campaigns.
Responsibilities include but are not limited to:
- Build and execute launch campaigns for new partnerships
- Execute lead-generation campaigns including database-focused marketing, website, social and email marketing
- Support relevant sales and retention-related activities including physical & virtual events, summits, seminars, and networking events
- Work cross-functionally with other GSMA departments to ensure content development & reuse for sales-related activities including case studies, blogs and testimonials
- Create partnership communications to help on-board, cross-sell and notify Mobile Operators about the partnerships customer test group
- Support other marketing team members and product directors through activities including email communications and digital asset creation
About You
- You have B2B digital marketing experience
- You have a record of successfully managing BAU or lead gen B2B marketing programmes
- You have experience of a broad range of marketing tactics including Google Analytics, social, SEO, email marketing, banner advertising, and marketing automation tools
- You are analytical and objective-focused, capable of measuring and reporting marketing results to prove the ROI of marketing to the business
- You can plan implement, evaluate, and continually review marketing activity to ensure effective campaigns
- Salesforce and Salesforce Marketing Cloud experience preferred
- Experience in launching new products and services preferred
About your skills
5 core skills that are intrinsic to this role are:
- Project Management
- Teamwork
- Stakeholder Management
- Commercial Awareness
- Analysis
Contract type: Short term Contractor
Worker type: Contingent Worker
What We Offer
Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish. In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
Being You at the GSMA
We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The success of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values
Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.
- Passionately driven: We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
- Insightful leaders: We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.
- Stronger together: We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.
Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.
Marketing Manager, Partnerships employer: GSMA LLC
Contact Detail:
GSMA LLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, Partnerships
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Marketing Manager gig.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and successes. This is your chance to shine and demonstrate how you can drive growth and innovation for GSMA.
✨Tip Number 3
Prepare for interviews by researching the company and its recent partnerships. Be ready to discuss how your experience aligns with their goals. We want to see your passion for the role and how you can contribute to the team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the GSMA family.
We think you need these skills to ace Marketing Manager, Partnerships
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your B2B digital marketing experience and any relevant projects you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're excited about the role and how you can contribute to our partnership programme. Keep it engaging and personal – we love a bit of personality!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how your past marketing campaigns have driven results. We’re all about measurable success here at StudySmarter.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at GSMA LLC
✨Know Your Marketing Metrics
Make sure you brush up on your knowledge of key marketing metrics, especially those related to B2B lead generation. Be ready to discuss how you've used tools like Google Analytics and Salesforce to measure campaign success and ROI.
✨Showcase Your Project Management Skills
Prepare examples that highlight your project management experience. Discuss specific campaigns you've led, the challenges you faced, and how you collaborated with cross-functional teams to achieve your goals.
✨Demonstrate Your Analytical Mindset
Be prepared to talk about how you analyse data to inform your marketing strategies. Share instances where your analytical skills led to successful outcomes, particularly in launching new products or services.
✨Emphasise Teamwork and Collaboration
Since this role involves working closely with various departments, come equipped with stories that illustrate your ability to work as part of a team. Highlight how you’ve successfully collaborated with others to drive marketing initiatives.