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- Tasks: Co-plan and deliver engaging email campaigns for global events using cutting-edge tools.
- Company: Join GSMA, a leader in the mobile industry with a dynamic digital marketing team.
- Benefits: Enjoy competitive pay, flexible working, generous holidays, and professional development opportunities.
- Why this job: Make a real impact on global campaigns while collaborating with creative specialists.
- Qualifications: Experience in Salesforce Marketing Cloud, HTML/CSS, and a passion for data-driven marketing.
- Other info: Embrace a culture of innovation and inclusivity in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
In this dynamic role, you will work at the heart of our digital ecosystem, co-planning and co-delivering email campaigns alongside channel specialists across Social, Web, Content, SEO and Analytics. Your expertise in Salesforce Marketing Cloud, Marketing Cloud Personalisation, A/B testing, and HTML/CSS will be crucial in driving measurable engagement for our MWC and M360 event series. You’ll thrive in a collaborative, innovative environment where shared creativity and shared accountability are the norm. This is your chance to shape global campaigns, influence strategy, and make a visible impact on our most prestigious products.
About the Team
At the heart of GSMA’s digital ecosystem lies the Digital Marketing Team, driving both our online presence and our internal efficiency. This team of specialists designs, delivers, and safeguards the web, email and social platforms that power our global events, initiatives, and member services. Their impact extends beyond the public-facing sites seen by millions, underpinning the systems and tools that keep our organisation connected and effective. Grounded in performance, resilience, and security, the team ensures every digital channel lives up to GSMA’s reputation for excellence. With expertise spread across London, Europe, Atlanta, and Shanghai, they provide truly round-the-clock support, reflecting the international reach of our work. By combining technical rigour with creativity, the Digital Marketing Team ensures GSMA’s digital foundations are not only robust but also adaptable - ready to meet the demands of an ever-changing global landscape.
About the role
As an Email Marketing Manager, you will play a pivotal role in co-planning and co-delivering data-driven, personalised email programmes for our flagship MWC and M360 events. Working closely with colleagues across Editorial, Content, Social, Web, Design and Analytics, you will help shape audience journeys and deliver campaigns that are aligned, insight-led and performance-focused. You will support complete lifecycle campaign execution, from planning, segmentation and build, through to testing, measurement and optimisation. You will use SFMC, MCP, AMPscript, SQL and Einstein insights to bring journeys to life, influence channel decisions, and contribute to shared KPI outcomes across the campaign team. This is a hands-on role for someone who wants to build, improve, experiment, and collaborate.
Key Responsibilities
- Co-plan and co-deliver campaigns
- Collaborate with Web, Social, Content and Analytics to create integrated campaign plans with shared KPIs and coordinated timelines.
- Input into segmentation, personalisation and user-journey planning across channels.
- Ensure email touchpoints align with the broader narrative, content calendar and digital roadmap.
- Execute and optimise campaigns
- Build and deploy responsive, dynamic email campaigns in SFMC using HTML/CSS, Content Builder, AMPscript and SQL.
- Create and execute customer journeys in Journey Builder and automations in Automation Studio.
- Deliver MCP personalised experiences, including recipes, segmentation, and decisioning.
- Test, measure and continuously improve
- Run A/B and multivariate tests on content, timing, subject lines and layouts.
- Interpret Einstein insights, campaign dashboards and analytics to drive optimisation.
- Share learnings across the wider Digital Marketing team to influence future cross-channel planning.
- Champion best practice
- Uphold brand, accessibility and deliverability standards.
- Ensure lifecycle, trigger and BAU programmes are maintained and continually enhanced.
- Contribute ideas that advance personalisation and marketing maturity across the team.
About You
You are a technically skilled, data-driven Email Marketer with advanced hands-on experience in Salesforce Marketing Cloud and Marketing Cloud Personalisation, ideally in a fast-paced, campaign-centric environment. You work naturally in cross-functional teams, are comfortable co-owning outcomes and enjoy experimenting to drive measurable gains.
You bring:
- Advanced SFMC experience (Journey Builder, Automation Studio, Content Builder).
- AMPscript, HTML/CSS and SQL proficiency.
- Understanding of MCP decisioning and audience segmentation.
- Experience with lifecycle, trigger and event-focused email workflows.
- A testing mindset, a collaborative spirit, and a drive for continuous optimisation.
What You’ll Gain
- The opportunity to master SFMC and MCP in a complex, global environment.
- A seat at the table in planning multi-channel campaigns for world-leading events.
- Collaboration with specialists across social, web, design, content and data.
- A culture that values innovation, experimentation and shared success.
Contract type: Regular
Worker type: Employee
What We Offer
Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish. In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
Being You at the GSMA
We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We’re keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The success of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values
Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.
- Passionately driven - We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
- Insightful leaders - We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.
- Stronger together - We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.
Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.
Department: Marketing
Department detail: Digital Marketing (CRM/Email Marketing)
Location: London with hybrid working
Position type: Permanent
Email Marketing Manager in London employer: GSMA LLC
Contact Detail:
GSMA LLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Manager in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that Email Marketing Manager role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your hands-on experience with Salesforce Marketing Cloud, A/B testing, and HTML/CSS. Let them know how you can drive measurable engagement for their campaigns.
✨Be Ready to Collaborate
This role is all about teamwork, so be prepared to discuss how you’ve successfully worked with cross-functional teams in the past. Highlight your collaborative spirit and how you can contribute to shared KPIs and campaign success.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our dynamic team at GSMA.
We think you need these skills to ace Email Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Email Marketing: When you write your application, let your enthusiasm for email marketing shine through! Share specific examples of campaigns you've worked on and how they made an impact. We love seeing candidates who are genuinely excited about the role.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with Salesforce Marketing Cloud, A/B testing, and HTML/CSS. We want to see how your skills align with what we're looking for, so don’t be shy about showcasing your relevant expertise!
Be Data-Driven: Since this role is all about driving measurable engagement, include metrics and results from your past campaigns. Show us how your data-driven approach has led to success in previous roles – numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you're keen on joining our team at StudySmarter!
How to prepare for a job interview at GSMA LLC
✨Know Your Tools Inside Out
Make sure you’re well-versed in Salesforce Marketing Cloud, AMPscript, HTML/CSS, and SQL. Brush up on how these tools work together to create effective email campaigns. Being able to discuss specific examples of how you've used these tools in past roles will show your expertise and readiness for the job.
✨Showcase Your Collaborative Spirit
Since this role involves working closely with various teams, be prepared to share examples of successful collaborations. Talk about how you’ve co-planned campaigns with other departments like Social or Content, and highlight any shared KPIs you’ve achieved together. This will demonstrate that you thrive in a team environment.
✨Bring Data to the Table
Prepare to discuss how you’ve used data to drive decisions in your previous campaigns. Be ready to explain your approach to A/B testing and how you’ve interpreted analytics to optimise performance. Showing that you can leverage insights to improve campaigns will resonate well with the hiring manager.
✨Emphasise Your Testing Mindset
Talk about your experience with testing different elements of email campaigns, such as subject lines and layouts. Share specific outcomes from your tests and how they influenced future strategies. This will highlight your commitment to continuous improvement and innovation, which is key for this role.
