Senior Marketing Manager, Industry Services in London

Department: Services & Intelligence

Team: Industry Services

Location: London with hybrid working (c. 2 days in the office)

Position type: Permanent, Full-Time

What the hiring manager says:

“GSMA Industry Services team is ambitious and fast-moving. We have substantially increased our customer base over the last 24 months as well as expanded our service offerings. In the medium term we are looking to build more automation into our systems and processes, including marketing to support the 3 year business plans, as well as expand into non-mobile sectors such as Fintech and Insurance. We are seeking a dynamic, action orientated individual, who is keen to work across all areas of B2B marketing to support our product and sales teams.”

Ben Peterhans, Marketing Director, Services & Intelligence

About the team:

We are a fast-growing part of the GSMA, serving over 2,000 customers across the world. Through a small and dynamic team we provide a variety of valuable data, resources and tools that improve and support global connectivity by underpinning important interoperable backend functions. Our services address global technical needs around three core topics: Devices, Networks and Certification. This role will support products in all three areas and will involve working closely with the relevant Product Directors and sales team to meet KPIs.

About the role:

The Senior Marketing Manager role is a key position in an exciting growth area for GSMA Industry Services. As the GSMA expands its proposition, enhancing value and opportunities for adjacent markets such as Insurance and FinTech, we look forward to welcoming an ambitious, sales-orientated marketing lead to drive awareness, demonstrate value, and ultimately deliver a robust sales lead pipeline into the Services Sales Team. The successful applicant will help to drive a measurable and significant increase in GSMA’s revenue, working across multiple marketing disciplines, with focus on lead generation. We offer a combination of subscription and usage-based services and this individual will be involved in the delivery of automated lead generation and nurturing campaigns.

Responsibilities include but are not limited to:

• Sales lead generation, lead scoring and funnel process, and associated onboarding in support of the Industry Services Sales Team and organisational targets;
• Execute lead-generation campaigns including database-focused marketing, website, social and email marketing;
• Support relevant sales and retention-related activities including physical & virtual events, summits, seminars, and networking events;
• Work cross-functionally with other GSMA departments to ensure content development & reuse for sales-related activities including case studies, blogs and testimonials;
• Create customer communications to help on-board, cross-sell and notify the GSMA Industry Services customer base of relevant product releases and updates;
• Lead the marketing efforts for several GSMA products, including digital asset creation, relationship management of external partners, and presenting key initiatives to senior stakeholders.

About you:

• You have extensive digital marketing experience, including international markets;
• You have a record of successfully managing BAU or lead gen B2B marketing programmes, across the full marketing and communications mix;
• You have experience of a broad range of marketing tactics including Google Analytics, social, SEO, email marketing, banner advertising, and marketing automation tools;
• You are analytical and objective-focused, capable of measuring and reporting marketing results to prove the ROI of marketing to the business;
• You can plan implement, evaluate, and continually review the marketing strategy and timeline to ensure effective, targeted marketing of all activity;
• You have experience creating, managing and delivering presence at events;
• You most likely have B2B technology, telecoms or financial services international marketing experience;
• You are confident in managing and presenting to a wide range of commercial and technical stakeholders;
• Salesforce and Salesforce Marketing Cloud experience is essential.

About your skills:

• Project Management
• Teamwork
• Stakeholder Management
• Commercial Awareness
• Analysis

What We Offer:

Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.

In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.

Being You at the GSMA:

We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The success of the GSMA year on year will continue to be contributed by people from all walks of life.

GSMA Values:

Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.

• Passionately driven: We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
• Insightful leaders: We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.
• Stronger together: We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.

Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.