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For Companies At a Glance
- Tasks: Drive innovative marketing campaigns and support new product launches in a dynamic team.
- Company: Join GSMA, a fast-growing leader in global connectivity solutions.
- Benefits: Enjoy competitive pay, flexible working, and fantastic learning opportunities.
- Other info: Diverse and inclusive workplace with excellent career growth potential.
- Why this job: Be part of exciting projects that shape the future of mobile technology.
- Qualifications: B2B digital marketing experience and strong analytical skills required.
The predicted salary is between 50000 - 60000 £ per year.
Department: Marketing
Team: Industry Services
Location: London with hybrid working (c. 2 days in the office)
Position type: Contractor (umbrella – inside IR35) until 31st December 2026
About the Team
We are a fast-growing part of the GSMA, serving over 1,800 customers across the world. Through a small and dynamic team, we provide a variety of valuable data, resources and tools that improve and support global connectivity by underpinning important interoperable backend functions. Our services address global technical needs around three core topics: Devices, Networks and Assurance. This role will support the development of our partnership program, aimed at delivering new products in all three areas.
About the role
The Marketing Manager role is a key position in an exciting growth area for GSMA Industry Services. As the GSMA Services team continues to grow its proposition with new products, we look forward to welcoming a marketing professional to help support NPDs, and drive awareness, demonstrate value, and ultimately deliver a robust sales lead pipeline into the Services partnerships team. The successful applicant will help to drive a measurable and significant increase in GSMA’s revenue, working across multiple marketing disciplines, with focus on new product development. We offer a combination of subscription and usage-based services and this individual will be involved in the delivery of automated lead generation and nurturing campaigns.
Responsibilities include but are not limited to:
- Build and execute launch campaigns for new partnerships
- Execute lead-generation campaigns including database-focused marketing, website, social and email marketing
- Support relevant sales and retention-related activities including physical & virtual events, summits, seminars, and networking events
- Work cross-functionally with other GSMA departments to ensure content development & reuse for sales-related activities including case studies, blogs and testimonials
- Create partnership communications to help on-board, cross-sell and notify Mobile Operators about the partnerships customer test group
- Support other marketing team members and product directors through activities including email communications and digital asset creation
About You
You have B2B digital marketing experience. You have a record of successfully managing BAU or lead gen B2B marketing programmes. You have experience of a broad range of marketing tactics including Google Analytics, social, SEO, email marketing, banner advertising, and marketing automation tools. You are analytical and objective-focused, capable of measuring and reporting marketing results to prove the ROI of marketing to the business. You can plan implement, evaluate, and continually review marketing activity to ensure effective campaigns. Salesforce and Salesforce Marketing Cloud experience preferred. Experience in launching new products and services preferred.
About your skills
5 core skills that are intrinsic to this role are:
- Project Management
- Teamwork
- Stakeholder Management
- Commercial Awareness
- Analysis
What We Offer
Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish. In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
Being You at the GSMA
We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The success of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values
Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.
- Passionately driven: We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
- Insightful leaders: We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.
- Stronger together: We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.
Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.
Marketing Manager, Partnerships in London employer: GSM Conference Services
Contact Detail:
GSM Conference Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, Partnerships in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Marketing Manager gig.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns and successes. Use data to back up your achievements – numbers speak volumes, especially in B2B marketing.
✨Tip Number 3
Tailor your approach! When reaching out to potential employers, make sure to highlight how your experience aligns with their goals, especially around new product development and lead generation. Personalisation goes a long way!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the GSMA team.
We think you need these skills to ace Marketing Manager, Partnerships in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your B2B digital marketing experience and any relevant projects you've managed. We want to see how your skills align with our focus on growth and innovation!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're excited about joining the GSMA and how you can contribute to our partnership programme. Be sure to mention specific marketing tactics you've successfully implemented in the past.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, include examples of how you've measured and reported marketing results. This will show us that you can prove the ROI of your marketing efforts, which is crucial for this role.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at GSMA!
How to prepare for a job interview at GSM Conference Services
✨Know Your Marketing Metrics
Make sure you brush up on your knowledge of key marketing metrics, especially those related to B2B lead generation. Be ready to discuss how you've used tools like Google Analytics and Salesforce to measure campaign success and ROI in your previous roles.
✨Showcase Your Project Management Skills
Prepare examples that highlight your project management experience. Discuss specific campaigns you've led, the challenges you faced, and how you collaborated with cross-functional teams to achieve your goals. This will demonstrate your ability to manage multiple tasks effectively.
✨Understand the GSMA's Vision
Familiarise yourself with GSMA's mission and recent initiatives, especially around partnerships and new product development. Being able to articulate how your skills align with their goals will show that you're genuinely interested in the role and the company.
✨Prepare for Scenario Questions
Anticipate scenario-based questions that assess your problem-solving abilities and teamwork. Think about times when you've had to adapt your marketing strategies or collaborate with others to overcome obstacles. This will help you illustrate your commercial awareness and analytical skills.