At a Glance
- Tasks: Drive category growth by embedding customer insights into strategies and executing impactful initiatives.
- Company: Join Haleon, a purpose-driven consumer company focused on everyday health.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Collaborative environment with opportunities for growth across European markets.
- Why this job: Make a real impact in the healthcare sector with innovative strategies and insights.
- Qualifications: Bachelor's degree and 8-10 years of experience in FMCG and category management.
The predicted salary is between 60750 - 74250 £ per year.
Welcome to Haleon.
We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions.
In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories.
What sets us apart is our unique blend of deep human understanding and trusted science.
Now it's time to fully realise the full potential of our business and our people.
We do this through our Win as One strategy.
It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do.
It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
- Title: Category & Shopper Lead Shopper Science Lab - OTC
- Reports to: Category and Shopper Director & Head of UK SSL
The Category & Shopper Lead - OTC plays a critical role in driving sustainable category growth across Europe by embedding the Voice of the Customer into category strategies, commercial planning and execution.
At the core of this role is the application of the SSL to understand shopper, consumer and healthcare professional behaviour and translate these insights into actionable category and customer solutions .
You will lead customer engagement and co-creation through the SSL , bringing category strategies to life in immersive environments, influencing decision-making, and delivering measurable commercial impact.
Working at a European level, you will act as a bridge between global strategy and local execution , ensuring category strategies are relevant, scalable and embedded across markets.
This is a hybrid role; based in London, Bankside & the Shopper Science Lab will based in London Tides (Bankside) from July 2026.
There will also be occasional travel to local markets.
Key Responsibilities
- Support Category Growth & Customer/Channel Centricity
- Champion the Voice of the Customer within the OTC category, ensuring customer and shopper insights are embedded into category strategies, initiatives and growth plans.
- Support the integration of shopper, customer and retailer insights into category plans and customer initiatives.
- Partner with Europe and market teams to translate category and brand growth plans into retailer/channel-relevant recommendations.
- Support the localisation and implementation of category strategies across European markets.
- Contribute to the development of core category growth tools and materials.
- Support Perfect Shelf and execution excellence programmes through application of Shopper Science Lab capabilities.
- Deliver Customer and Shopper Science Lab Programmes
- Deliver customer engagement and retailer collaboration sessions within the Shopper Science Lab.
- Support the design and execution of immersive SSL experiences that bring category strategies and insights to life.
- Work with market teams to adapt SSL outputs and recommendations to local customer needs.
- Share best practices and case studies across markets to drive consistency and learning.
- Support capability-building activities that increase understanding and adoption of SSL tools and approaches.
- Shape Commercial Excellence and Category Strategy
- Input category-specific priorities and strategies into broader Commercial Excellence blueprints, frameworks and guidance.
- Ensure category growth plans are effectively reflected within omnichannel commercial planning approaches and execution standards.
- Collaborate with Com Ex teams to embed category priorities into commercial capability programmes, tools, metrics and best practices.
- Enable Market Execution and Capability Building
- Support markets in adapting category strategies and commercial planning approaches to local customer needs and opportunities.
- Drive consistency and alignment across markets while enabling the flexibility required for local execution.
- Build capability and understanding of category-led commercial planning across the organisation.
Why you?
Basic Qualifications
- We are looking for professionals with these required skills to achieve our goals:
- Bachelor's degree.
- 8-10+ years of commercial experience within FMCG
- Experience in category management, shopper insights, commercial excellence, sales
- Proven ability to translate insight into commercial action and growth plans
- Experience working in matrixed, multi market environment
- Strong stakeholder management and influencing skills, including engagement with senior regional and global stakeholders.
Preferred Qualifications
- Experience in OTC, Consumer Healthcare and/or Pharmacy channels.
- Experience in omnichannel commercial planning, and/or Revenue Growth Management.
- Experience developing commercial frameworks, toolkits and capability programmes at regional or global level.
- Implementing change initiatives and leading change.
- Sustaini
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Category & Shopper Lead Shopper Science Lab - OTC in London employer: gsknch
Haleon is an exceptional employer that prioritises the well-being and growth of its employees, fostering a dynamic and inclusive work culture. As a Training Business Partner, you will have the opportunity to collaborate with diverse teams across the globe, driving impactful training initiatives that enhance everyday health for millions. With a strong commitment to employee development and a flexible working environment, Haleon empowers you to thrive while making a meaningful difference in the consumer healthcare industry.
