At a Glance
- Tasks: Lead global marketing strategies for oncology products and drive brand value.
- Company: Join GSK, a leading pharmaceutical company dedicated to improving patient lives.
- Benefits: Flexible working options, competitive salary, and opportunities for professional growth.
- Other info: Be part of a culture that values trust, transparency, and continuous improvement.
- Why this job: Make a real impact in oncology while developing your leadership skills.
- Qualifications: Experience in pharma/biotech, product launches, and cross-functional team leadership.
The predicted salary is between 100000 - 130000 £ per year.
As a Senior Global Marketing Director (Sr. GMD), Oncology, you will translate our science into commercial success throughout the product lifecycle by ensuring you drive competitive product profiles and build long‑term brand value through working in partnership with the cross‑functional oncology team. You will lead the development of insight‑driven global product strategies and plans, deliver ambitious long‑range forecasts, enable outstanding launches, and ensure excellent customer experience in partnership with co‑creation markets through creating omnichannel content. This role will report to the VP Medicine Commercialization Lead (MCL) Oncology. In this role you will develop and stretch to be best in the industry across key Global Strategy and Enterprise Leadership Capabilities. Within GSK’s Pharmaceuticals business, as Sr. GMD you are expected to generate long‑term value for GSK and ultimately improve the lives of patients around the world.
Responsibilities
- Establish yourself as the commercial lead and subject‑matter expert in endometrial cancer, head and neck cancer, and subcutaneous indications, partnering across the Marketing Commercialization Team, Medical Development Team, and Global Brand Leadership Team.
- Support governance deliverables and key organizational decision‑making workstreams.
- Lead lifecycle management strategy to maximize asset value, including unmet need assessment, launch sequencing, and market optimisation.
- Identify and prioritise sources of differentiation by integrating cross‑functional insights, emerging data, and competitive intelligence into strategy.
- Develop and deliver global brand and launch strategy aligned to the Integrated Asset Plan (IAP) across patient, Healthcare Professionals, and payer segments, in partnership with cross‑functional teams and LOCs.
- Define strategic choices including positioning, segmentation, targeting, and promotional strategy.
- Partner with Insights to develop global forecasts and strategic assumptions aligned to brand strategy.
- Ensure market‑access strategy informs decision‑making across the full product lifecycle and portfolio.
- Foster an agile, high‑performing organisation focused on continuous improvement, speed, productivity, and customer experience.
- Build team engagement and cross‑functional alignment across brands and indications to execute strategy and maximise commercial success.
- Identify long‑term growth opportunities through proactive assessment of unmet need, science, and commercial potential.
- Manage agency and vendor partners to deliver high‑quality, compliant marketing initiatives.
- Lead the professional development and coaching of 2–3 direct reports.
- Define Selling, General & Administrative (SG&A) requirements and commercial models to optimise global brand performance.
- Lead the CCG (co‑creation group) with cross‑functional and local market representation.
- Promote a culture of trust, transparency, accountability, and respect.
Qualifications
- Bachelor’s degree in business and life sciences, or a related field.
- Experience in the pharmaceutical or biotech industry.
- Experience leading product launches or major lifecycle campaigns.
- Experience leading cross‑functional teams within matrixed environments.
- Experience communicating at senior organisational levels, including leading discussions and presenting perspectives in complex decision forums.
- Experience prioritising initiatives and applying financial analysis (including budget management and ROI assessment) to inform strategic and operational decision‑making.
- Ph.D. or MBA.
- Experience working in oncology.
- Commercial experience at the global or regional level.
- Prior experience leading a global launch in oncology.
Work Arrangement
This is an in‑office position with flexible/hybrid working options available in line with GSK’s policies.
Equal Opportunity Employment
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, colour, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
Senior Global Marketing Director employer: Gsk
GSK is an exceptional employer for the Senior Global Marketing Director role, offering a dynamic work culture that prioritises innovation and collaboration in the pharmaceutical industry. With a strong commitment to employee development and a focus on improving patient lives, GSK provides ample opportunities for professional growth and leadership within a supportive environment. The flexible working options and emphasis on diversity and inclusion further enhance the appeal of joining our team in this impactful position.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Global Marketing Director
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at GSK or in oncology. A friendly chat can open doors and give you insider info on the role.
✨Tip Number 2
Prepare for interviews by diving deep into GSK’s recent projects and achievements in oncology. Show us that you’re not just interested in the role but also passionate about what we do!
✨Tip Number 3
Practice your pitch! Be ready to articulate how your experience aligns with the responsibilities of the Senior Global Marketing Director. We want to hear how you can drive our brand value.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us you’re serious about joining the team.
We think you need these skills to ace Senior Global Marketing Director
Some tips for your application 🫡
Show Your Passion for Oncology:When you're writing your application, make sure to express your enthusiasm for oncology. We want to see how your experience aligns with our mission to improve patients' lives. Share specific examples of your work in this field to really stand out!
Tailor Your Application:Don’t just send a generic application! We love it when candidates tailor their CV and cover letter to highlight relevant experiences that match the job description. Make it clear how your skills can drive competitive product profiles and long-term brand value.
Be Data-Driven:Since this role involves developing insight-driven strategies, we recommend including quantifiable achievements in your application. Use numbers to showcase your success in previous roles, especially around product launches and lifecycle management.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at Gsk
✨Know Your Oncology Inside Out
As a Senior Global Marketing Director, you need to be the go-to expert in oncology. Brush up on the latest trends, treatments, and market dynamics related to endometrial and head and neck cancers. This will not only show your passion but also your commitment to driving competitive product profiles.
✨Master the Art of Storytelling
You’ll be translating science into commercial success, so practice how to tell compelling stories about the products. Prepare examples of how you've successfully launched products or managed lifecycle campaigns, focusing on the impact of your strategies on patient outcomes and brand value.
✨Showcase Your Cross-Functional Leadership
This role requires collaboration across various teams. Be ready to discuss your experience leading cross-functional teams and how you’ve fostered alignment and engagement. Highlight specific instances where your leadership made a difference in achieving strategic goals.
✨Prepare for Strategic Decision-Making Scenarios
Expect questions that assess your ability to make strategic choices under pressure. Think about past experiences where you had to prioritise initiatives or apply financial analysis to inform decisions. Be prepared to discuss how you would approach similar scenarios in this role.
