At a Glance
- Tasks: Lead marketing strategy for anti-infective products and drive innovative campaigns.
- Company: Join GSK, a global biopharma leader committed to improving health worldwide.
- Benefits: Enjoy competitive pay, comprehensive benefits, and a supportive work environment.
- Other info: Dynamic role with opportunities for leadership and professional growth.
- Why this job: Make a real impact on global health while developing your marketing skills.
- Qualifications: 4 years of marketing experience in the pharmaceutical industry required.
The predicted salary is between 51750 - 63250 £ per year.
Are you looking for a challenging commercial role that allows you to shape strategy for a variety of key assets and truly own a marketing plan? If so, this Product/Brand Management Manager role could be an exciting opportunity to consider. GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centered on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.
Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges. As the Portfolio Strategy Manager for Anti-infectives, you will develop and lead the marketing strategy for a variety of assets across the anti-infective portfolio, reporting to the Director, Portfolio Strategy & Launch Lead, Anti-Infectives. Additionally, this is a great opportunity for leadership as the main brand owner for one of our core anti-infective products, leading both HCP and DTC strategy in addition to overall go-to-market models.
This is a strategically important role for GSK as we re-enter the anti-infective market establishing a broad franchise in an environment where there are a variety of products with synergies playing in an overlapping marketplace. You will be required to travel domestically up to 25%.
In this role you will…
- Own strategy and execution of both professional and consumer marketing for a core asset within the anti-infective portfolio.
- Define customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix.
- Support launch plans for selected assets in the Anti-Infectives portfolio, ensuring successful execution and market entry.
- Drive external partnerships and innovation initiatives, including identification and testing of new opportunities to market our products differently and maximise our ambition.
- Set direction and ensure strategic alignment across functional stakeholder groups.
- Maintain detailed understanding of disease and competitive marketplace.
- Foster an environment of innovation, inclusion, challenge, trust and development.
Basic Requirements:
- BS/BA with 4 years of marketing or relevant commercial experience.
- Ability to be in-office consistently 2-3 days per week (Philadelphia, PA or Durham, NC).
- Experience in pharmaceutical/life sciences industry.
- Project management experience.
- 25% travel required.
- Experience of working in a matrix environment, cross functionally.
- Experienced stakeholder management.
Preferred Requirements:
- MBA Degree.
- Minimum 2 years in US biopharmaceutical marketing.
- Experience in US healthcare anti-infectives brand marketing.
- Demonstrated interpersonal skills and ability to build effective working relationships.
- Demonstrated leadership, proven decision-making, strategic thinking, problem-solving.
- Experience with primary and secondary market research.
- Demonstrated analytical skills with the ability to utilise market research to inform decision making.
- Budget management experience.
- Experience implementing projects within pharma including copy approval experience.
- Experience managing external Agencies.
- Experience in both HCP and DTC strategy.
Skills: Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategies, Marketing Strategy Implementation, Omnichannel Marketing, Pharmaceutical Industry, Project Management, Scientific Literacy.
Product/Brand Portfolio Manager employer: Gsk
GSK is an exceptional employer located in Greater London, offering a dynamic and inclusive work environment that fosters innovation and collaboration. As a Senior FinOps Product Manager, you will have the opportunity to drive impactful projects while benefiting from robust employee growth opportunities and a culture that values diverse perspectives. With a commitment to professional development and a focus on agile methodologies, GSK empowers its employees to thrive in their careers while contributing to meaningful advancements in cloud financial management.
StudySmarter Expert Advice🤫
We think this is how you could land Product/Brand Portfolio Manager
✨Unlock Networking Opportunities
Dive into industry-specific events like pharmaceutical conferences and seminars, where you can meet hiring managers from companies like Gsk. These are goldmines for making connections and learning about job openings before they hit the mainstream job boards.
✨Join Relevant Professional Bodies
Get involved with organisations such as the Royal Pharmaceutical Society or your local pharmaceutical professionals' network. Being an active member can boost your credibility and may even lead to job referrals in top organisations like Gsk.
✨Leverage Internships for Full-time Roles
If you can, consider pursuing internships in the pharmaceutical industry, especially with companies like Gsk. These opportunities often pave the way for full-time positions and allow you to demonstrate your capabilities firsthand.
✨Tailor Your Approach
When you're applying for roles, don't rush it! Take the time to customise your applications for specific positions, showcasing relevant skills and experiences that align with what Gsk is looking for. A tailored application can really make you stand out!
We think you need these skills to ace Product/Brand Portfolio Manager
Some tips for your application 🫡
Showcase Your Relevant Experience:When applying for a role in the pharmaceutical industry, it's crucial to highlight any relevant experience you have. Whether that's internships, lab work, or even related coursework, make sure to weave this into your CV and cover letter. We want to see how your background aligns with the role you're applying for at Gsk!
Emphasise Your Understanding of Regulations:The pharmaceutical industry is heavily regulated, so it's important to indicate your familiarity with industry standards and regulations. In your cover letter, mention any training or certifications you've received that are relevant, or discuss projects where you’ve navigated compliance. This will show Gsk that you're not just a fit for the job but also a safety-conscious candidate!
Tailor Your CV to Be Result-Driven:Craft your CV to highlight quantifiable achievements, especially if you have previous roles in pharmaceuticals or related fields. Use metrics to demonstrate your impact, such as improved processing times or successful project completions while working on trials. This analytical approach will resonate well with hiring managers at Gsk!
Convey Your Passion for the Industry:In your cover letter, express why you are passionate about working in the pharmaceutical sector. Whether it’s your desire to contribute to groundbreaking drug research or improve patient outcomes, let it shine through! At Gsk, we value candidates who are truly enthusiastic about their work—you might just stand out from the crowd.
How to prepare for a job interview at Gsk
✨Understand the Science
Make sure you brush up on key pharmaceutical concepts and recent developments in the industry. You might get asked some technical questions during the interview at Gsk that show your grasp of drug development processes or regulatory requirements, so be ready to discuss them clearly.
✨Showcase Relevant Experience
If you have any hands-on experience or internships in a laboratory setting, be sure to highlight these in your responses. Think about the projects you worked on, the methodologies you used, and the impact you made. It's all about telling a story that connects your background to the role you're applying for.
✨Know Their Products
Take some time to familiarise yourself with Gsk’s product range and recent breakthroughs. Understanding their portfolio not only shows your enthusiasm for the role but also allows you to ask insightful questions that demonstrate your interest in actively contributing to their projects.
✨Be Ready for Regulatory Scenarios
In a full-time pharmaceutical role, understanding the regulatory landscape is crucial. Prepare for situational questions that may test your problem-solving skills concerning compliance and safety standards. You could be asked how you'd handle a hypothetical issue regarding a drug’s market release, so think through your approach.
