Product/Brand Portfolio Manager in North East

Are you looking for a challenging commercial role that allows you to shape strategy for a variety of key assets and truly own a marketing plan? If so, this Product/Brand Management Manager role could be an exciting opportunity to consider. GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally.

Our Ahead Together strategy is centered on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

As the Portfolio Strategy Manager for Anti-infectives, you will develop and lead the marketing strategy for a variety of assets across the anti-infective portfolio, reporting to the Director, Portfolio Strategy & Launch Lead, Anti-Infectives. Additionally, this is a great opportunity for leadership as the main brand owner for one of our core anti-infective products, leading both HCP and DTC strategy in addition to overall go-to-market models. This is a strategically important role for GSK as we re-enter the anti-infective market establishing a broad franchise in an environment where there are a variety of products with synergies playing in an overlapping marketplace. You will be required to domestically up travel 25%.

In this role you will…

• Own strategy and execution of both professional and consumer marketing for a core asset within the anti-infective portfolio.
• Define customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix.
• Support launch plans for selected assets in the Anti-Infectives portfolio, ensuring successful execution and market entry.
• Drive external partnerships and innovation initiatives, including identification and testing of new opportunities to market our products differently and maximise our ambition.
• Set direction and ensure strategic alignment across functional stakeholder groups.
• Maintain detailed understanding of disease and competitive marketplace.
• Foster an environment of innovation, inclusion, challenge, trust and development.

Why You?

Basic Requirements:

• BS/BA with 4 years of marketing or relevant commercial experience.
• Ability to be in-office consistently 2-3 days per week (Philadelphia, PA or Durham, NC).
• Experience in pharmaceutical/life sciences industry.
• Project management experience.
• 25% travel required.
• Experience of working in a matrix environment, cross functionally.
• Experienced stakeholder management.

Preferred Requirements:

• MBA Degree.
• Minimum 2 years in US biopharmaceutical marketing.
• Experience in US healthcare anti-infectives brand marketing.
• Demonstrated interpersonal skills and ability to build effective working relationships.
• Demonstrated leadership, proven decision-making, strategic thinking, problem-solving.
• Experience with primary and secondary market research.
• Demonstrated analytical skills with the ability to utilise market research to inform decision making.
• Budget management experience.
• Experience implementing projects within pharma including copy approval experience.
• Experience managing external Agencies.
• Experience in both HCP and DTC strategy.

Skills: Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategies, Marketing Strategy Implementation, Omnichannel Marketing, Pharmaceutical Industry, Project Management, Scientific Literacy.

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at -usrecruitment.adjustments@gsk.com.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.