At a Glance
- Tasks: Lead global marketing for Multiple Myeloma and shape impactful strategies.
- Company: GSK, a global biopharma company focused on innovative health solutions.
- Benefits: Comprehensive benefits, career growth, and a chance to make a real difference.
- Why this job: Join a dynamic team and drive performance in a high-impact role.
- Qualifications: 10+ years in pharma/biotech with strong leadership and collaboration skills.
- Other info: Work in a culture that values ambition, accountability, and ethical standards.
The predicted salary is between 54000 - 84000 £ per year.
Location: Upper Providence (US – Collegeville, PA), GSK HQ (London, UK), Baar (Zug, Switzerland).
As Senior Global Marketing Director, you will lead global brand marketing for the relapsed / refractory Multiple Myeloma indications, working across functions and regions to shape strategy and deliver patient impact. You will partner with medical, access & insights colleagues alongside local co-create markets to build clear, evidence-led marketing plans. This role offers growth, visible impact, and the chance to help GSK unite science, technology and talent to get ahead of disease together. This role will suit marketers who thrive in dynamic environments, are comfortable with ambiguity, and who are motivated to drive performance with high impact for Multiple Myeloma. The selected individual will need to demonstrate high accountability for impact and a strong track record of building new capabilities and developing innovative approaches to win in highly-competitive markets.
Key responsibilities:
- Lead the development and execution of global marketing strategy for Multiple Myeloma relapsed / refractory Multiple Myeloma indications.
- Translate customer and patient insights into clear positioning, messaging, and multichannel campaigns.
- Establish and track key performance indicators to measure commercial impact and inform rapid learning cycles.
- Manage external agency and vendor partners to deliver high-quality, compliant marketing materials and initiatives.
- Coach and develop team members and influence senior leaders to secure resources and alignment.
- Ensure marketing plans comply with relevant regulations and internal policies while maintaining high ethical standards.
- Drive launch readiness activities including market segmentation, customer journey mapping, and commercial enablement.
- Collaborate in cross-functional planning with medical affairs, market access, insights, and commercial teams to align goals and tactics.
Basic Qualifications:
- Bachelor's degree in business, life sciences, or a related field.
- Minimum 10 years of experience in the pharmaceutical or biotech industry.
- Demonstrated experience leading product launches or major lifecycle campaigns.
- Strong cross-functional collaboration skills in a matrix environment.
- Proven ability to use data and insights to inform strategic decisions and measure outcomes.
Preferred Qualifications:
- Advanced degree (MBA, MPH, MSc, or related).
- Prior experience leading a global launch in oncology or hematology.
- Commercial Experience at the global or above-country (e.g. regional) level.
- Track record of managing external agencies and vendor partnerships.
- Strong financial acumen with experience in budget management and ROI assessments.
- Excellent communication and presentation skills.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
Senior Global Marketing Director in London employer: Gsk
Contact Detail:
Gsk Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Global Marketing Director in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at GSK or similar companies. A friendly chat can open doors and give you insider info on the company culture and what they really value in candidates.
✨Tip Number 2
Prepare for interviews by diving deep into GSK's mission and values. Show us how your experience aligns with their goals, especially in oncology and patient impact. Tailor your stories to highlight your achievements in dynamic environments and your ability to drive performance.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your answers. Focus on articulating your strategic thinking and cross-functional collaboration skills, as these are key for the Senior Global Marketing Director role.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role and how you can contribute to GSK’s mission can leave a lasting impression. Plus, it shows us that you’re genuinely interested!
We think you need these skills to ace Senior Global Marketing Director in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Global Marketing Director role. Highlight your experience in leading product launches and your ability to drive performance in dynamic environments. We want to see how your skills align with our mission!
Showcase Your Impact: When detailing your past roles, focus on the impact you've made. Use specific examples of how you've driven marketing strategies or improved team performance. We love seeing quantifiable results that demonstrate your accountability and innovative approaches.
Be Authentic: Let your personality shine through in your application. We value authenticity and want to know what motivates you. Share your passion for healthcare and how you can contribute to our goal of uniting science, technology, and talent to get ahead of disease together.
Apply Through Our Website: Don’t forget to submit your application through our official website! It’s the best way to ensure it gets into the right hands. Plus, you’ll find all the details about the role and our company culture there.
How to prepare for a job interview at Gsk
✨Know Your Stuff
Make sure you’re well-versed in the latest trends and developments in oncology and hematology. Brush up on Multiple Myeloma specifics, as well as GSK's recent initiatives. This will show your genuine interest and help you engage in meaningful discussions.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading product launches and managing cross-functional teams. Be ready to discuss how you've influenced senior leaders and secured resources in previous roles. This is key for a Senior Global Marketing Director position.
✨Data-Driven Decision Making
Be prepared to talk about how you’ve used data and insights to inform marketing strategies in the past. Discuss specific KPIs you’ve tracked and how they impacted your campaigns. This aligns perfectly with the role’s focus on evidence-led marketing plans.
✨Cultural Fit Matters
GSK values accountability and ambition for patients. Think about how your personal values align with this culture. Prepare to share stories that demonstrate your commitment to ethical standards and patient impact, as this will resonate well with the interviewers.