At a Glance
- Tasks: Lead the transformation of marketing technology and drive data-driven strategies.
- Company: Join GSK, a global biopharma leader committed to innovative health solutions.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic work culture focused on innovation and collaboration.
- Why this job: Make a real impact on global health while shaping the future of marketing technology.
- Qualifications: 10+ years in marketing tech and digital transformation; leadership experience required.
The predicted salary is between 99000 - 121000 £ per year.
GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.
The MarTech Business Transformation Snr. Director will own the marketing technology roadmap and business case underpinning the transformation of the end-to-end marketing operating model. Sitting within Commercial Marketing, this role serves as the primary business partner to Digital and Technology teams, translating business needs into a modern, data-driven, AI-enabled marketing organization.
Responsibilities
- Marketing Technology Strategy: Own the marketing technology roadmap and business case for E2E marketing transformation, partnering with Technology to assess platform gaps and prioritize future investment.
- Marketing Capability & Platform Leadership: Define the target-state marketing capability model - people, process, and platform - partnering with Technology on architecture and integration decisions and overseeing delivery from a business standpoint.
- Data System Integration: Partner with Digital & Technology teams to ensure marketing has the connected data foundation it needs and own the performance measurement frameworks and marketing effectiveness KPIs that turn that data into business decisions.
- Enterprise Marketing Capability Alignment: Lead alignment of marketing technology, data, and process capabilities across Commercial and Medical organizations, ensuring brand- and disease-area priorities are translated into integrated platform requirements, shared roadmaps, and scalable solutions that support a unified customer engagement model rather than function-specific approaches.
- Vendor & Partner Management: Own strategic relationships with technology vendors and implementation partners, leading platform evaluation, commercial negotiation, and delivery governance from a business-value standpoint.
- Governance, Compliance & Risk Management: Establish business governance for how marketing technology, data, and processes are prioritized and funded, partnering with Technology, Privacy, and Security teams to ensure regulatory compliance.
Why You?
Minimum Level of Job-Related Experience required: 10+ years of progressive experience in marketing technology, digital transformation, technology strategy, enterprise platforms, product management, or related disciplines, including leadership roles with increasing scope and responsibility. Experience gained within consumer, retail, technology, digital-native, medtech, healthcare, financial services, or other digitally advanced industries is highly valued. Direct pharmaceutical industry experience is not required. We are seeking a forward-thinking leader who brings external perspectives, best-in-class MarTech, data, and AI practices, and a proven ability to drive transformation at scale.
Proven track record leading large-scale marketing technology, data, AI, and digital transformation initiatives within complex, global, and matrixed organizations. Demonstrated experience defining and executing technology roadmaps, platform strategies, operating models, and business cases that deliver measurable business value. Strong experience leading cross-functional collaboration across business, digital, data, technology, and operations teams to define and deliver integrated enterprise capabilities, platforms, and scalable transformation outcomes. Deep understanding of marketing technology ecosystems, customer engagement platforms, data and analytics, AI-enabled capabilities, systems integration, and technology governance. Experience leading the selection, implementation, optimization, and adoption of enterprise technology platforms and digital capabilities. Proven experience managing strategic technology vendors, implementation partners, and third-party service providers, including commercial negotiations, governance, and performance management. Demonstrated ability to influence senior stakeholders, drive executive decision-making, and lead complex transformation programs in highly matrixed environments. Strong commercial acumen with the ability to connect technology investments to customer experience, operational efficiency, organizational effectiveness, and business growth. Experience operating within regulated environments and collaborating with Privacy, Security, Compliance, and Risk functions to ensure compliant and responsible technology deployment.
Basic Qualification
Bachelor’s degree in computer science, Engineering, Information Systems, Business, Marketing, or a related discipline.
Preferred Qualification
Postgraduate qualification (e.g., MSc, MBA, or equivalent) in Technology Management, Digital Transformation, Computer Science, Engineering, Information Systems, Business Administration, Marketing, or a related discipline. Relevant professional certifications in marketing technology, enterprise architecture, cloud platforms, data and AI, digital product management, or agile delivery are highly desirable.
Area of Specialisation
Marketing Technology Strategy, Digital Transformation & Platform Leadership.
How to apply
If this role feels like the next step for you, please apply now. Share your CV and a short note explaining how your experience maps to this role and the impact you hope to make. We look forward to hearing from you.
Skills
- Business Alignment
- Commercial Operations Management
- Data to Insights
- Digital Fluency
- Executive Leadership
- Scientific Literacy
- Strategic Planning
Why GSK?
Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale. People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people. GSK is an Equal Opportunity Employer.
MarTech Business Transformation Snr. Director in London employer: Gsk
GSK is an exceptional employer located in Greater London, offering a dynamic and inclusive work environment that fosters innovation and collaboration. As a Senior FinOps Product Manager, you will have the opportunity to drive impactful projects while benefiting from robust employee growth opportunities and a culture that values diverse perspectives. With a commitment to professional development and a focus on agile methodologies, GSK empowers its employees to thrive in their careers while contributing to meaningful advancements in cloud financial management.
StudySmarter Expert Advice🤫
We think this is how you could land MarTech Business Transformation Snr. Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gsk and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gsk are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gsk on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace MarTech Business Transformation Snr. Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gsk. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gsk:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gsk’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gsk
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gsk will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gsk, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
