At a Glance
- Tasks: Lead the redesign of a global marketing agency ecosystem using AI and innovative strategies.
- Company: Join GSK, a global biopharma leader committed to health innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic environment focused on collaboration and continuous improvement.
- Why this job: Make a real impact on global health while shaping the future of marketing.
- Qualifications: 10+ years in marketing agencies with strong leadership and transformation experience.
GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.
Position Summary
Lead the end-to-end redesign of the global marketing agency ecosystem, defining a simplified, tiered agency model that integrates AI, reshapes how content is briefed, created, localised and scaled, and delivers measurable gains in cost, speed, quality and reuse. Act as the commercial and strategic owner of the future agency operating model, working in close partnership with Procurement, global and local commercial functions, Technology and the wider E2E transformation team.
Responsibilities
- Define target agency model: Lead design of a streamlined, tiered agency ecosystem (global / regional / local) aligned to content types, content studio model and the future content supply chain, reducing duplication and fragmentation across markets.
- Redesign ways of working: Establish new agency interaction model across content supply chain including AI-enabled briefing, modular creation, structured outputs and clean workflow integration with internal teams and platforms.
- Drive AI-enabled transformation: Define how AI is used across agencies for creation, localisation and optimisation, ensuring agency outputs are compatible with internal AI tooling, reuse engines and modular content standards.
- Lead commercial & procurement redesign: Reconfigure contracts and commercial models (hybrid and outcome-based pricing), embed AI and data-ownership clauses, and drive agency consolidation, renegotiation and cost reduction in partnership with Procurement.
- Alignment with E2E transformation: Ensure the transformation stays aligned with the wider E2E Marketing Operating Model, including content taxonomy, workflow simplification, and marketing technology evolution, and represent the commercial and operational implications of agency decisions in cross-functional forums.
- Establish governance & performance management: Define decision rights, agency selection standards and a KPI framework spanning cost, speed, quality and reuse with clear accountability across the partner network.
- Manage strategic partnerships & innovation: Build and steward relationships with key agencies and emerging AI and technology partners, bringing external benchmarks, market intelligence and innovation into the model.
- Own capability and future-readiness: Continuously reshape the agency model as technology and AI evolve, defining which activities are best delivered by agencies, in-house teams, or AI-enabled and automated capabilities in collaboration with the wider E2E-Marketing team and Procurement.
Why You?
Minimum Level of Job-Related Experience required: 10+ years of relevant experience in marketing agencies, agency management, partner ecosystems, content operations, or commercial transformation. Experience may be gained on the agency side, client side, or through a combination of both, with a strong track record of leading agency relationships and driving business transformation.
Essential: deep, hands-on experience within marketing agencies and/or managing agency and partner ecosystems, including agency operating models, integrated team structures, agency selection and onboarding, capability development, and ongoing partnership governance.
Essential: proven experience leading commercial and business development activities related to agency partnerships, including participation in or leadership of RFP processes, solution design, partnership negotiations, contract discussions, agency remuneration models, value creation initiatives, and driving operational and financial efficiencies for clients and/or agency organizations.
Proven experience designing, consolidating or transforming a global or multi-market agency ecosystem, partner network, marketing studio or shared-service model.
Strong experience leading transition and performance management across a partner network, including KPI frameworks spanning cost, speed, quality and reuse.
Experience embedding AI, modular content, automation and structured ways of working into agency or content-production workflows.
Proven success leading transformation, ways-of-working redesign, change management and adoption across multiple markets or business units.
Experience operating in a global matrix organisation and influencing senior stakeholders across Marketing, Procurement, Technology, Data, Legal and Compliance.
Forward-thinking leader who brings external perspectives and best-in-class agency, content and AI practices. Experience gained within consumer, retail, technology, digital-native, MedTech, healthcare, financial services or other digitally advanced industries is highly valued. Direct pharmaceutical or life sciences experience is beneficial, given the regulated content and MLR context, but is not required.
Basic Qualification: Bachelor’s degree in marketing, Communications, Business, Media, Digital, Technology or a related discipline.
Preferred Qualification: If you have the following characteristics, it would be a plus: Postgraduate qualification, such as an MBA or MSc, in Business, Marketing, Digital Transformation, Technology Management or a related discipline. Recognised professional accreditation in marketing, agency or partner management, procurement, or change management is an advantage.
How to apply: If this role matches your skills and ambitions, we want to hear from you. Please apply now with your CV and a short note explaining how your experience maps to this role and the impact you hope to make. We welcome applicants from all backgrounds and will consider reasonable adjustments to support you through the selection process.
Skills: Business Alignment, Commercial Operations Management, Data to Insights, Digital Fluency, Executive Leadership, Scientific Literacy, Strategic Planning.
Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale. People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Global Agency Transformation Snr. Director in London employer: Gsk
GSK is an exceptional employer located in Greater London, offering a dynamic and inclusive work environment that fosters innovation and collaboration. As a Senior FinOps Product Manager, you will have the opportunity to drive impactful projects while benefiting from robust employee growth opportunities and a culture that values diverse perspectives. With a commitment to professional development and a focus on agile methodologies, GSK empowers its employees to thrive in their careers while contributing to meaningful advancements in cloud financial management.
StudySmarter Expert Advice🤫
We think this is how you could land Global Agency Transformation Snr. Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gsk and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gsk are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gsk on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gsk. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Agency Transformation Snr. Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gsk. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gsk:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gsk’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gsk
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gsk will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gsk, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
