At a Glance
- Tasks: Lead the content marketing hub to drive impactful brand and customer-focused strategies.
- Company: GSK, a global biopharma company dedicated to improving health worldwide.
- Benefits: Flexible working culture, diverse environment, and opportunities for professional growth.
- Other info: Be part of a forward-thinking team that values innovation and collaboration.
- Why this job: Join us in transforming healthcare and making a difference for billions of patients.
- Qualifications: 10+ years in content operations or digital transformation; strong leadership skills required.
The predicted salary is between 90000 - 110000 £ per year.
GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.
Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.
Position Summary
Lead the central content marketing hub to define and deliver content aligned to brand and customer needs to deliver business outcomes, enhancing quality, speed and engagement aligned to Global to Local Operating model, whilst partnering with technology teams to enhance service delivery across the organization.
Responsibilities
- Hub model design: Define the target hub structure from scratch, including its role, scope, and service catalogue within the E2E marketing ecosystem.
- Alignment with E2E transformation: Ensure hub transformation stays aligned with the wider E2E Marketing Operating Model, including content taxonomy, workflow simplification, and marketing tech evolution, and representing the business/commercial implications of hub decisions cross-functionally.
- RFP and hub re-sourcing: Lead the RFP and vendor scoping through evaluation, selection, and contracting in collaboration with procurement.
- Transition management: Plan and run the transition from legacy ways of operating and ensuring continuity of content delivery throughout the transition.
- Vendor and ecosystem strategy: Own the vendor strategy, including footprint, governance, KPI frameworks, and commercial structures with the newly selected partners. Reduce agency dependency and cost through stronger in-hub capability.
- Capability roadmap: Define the capability roadmap for the future (content production, localization, deployment, QA, librarian services), building in modular content, AI-assisted production, and self-service from day one rather than retrofitting the legacy setup.
- Workflow integration: Act as the commercial owner of hub processes within the broader E2E workflow transformation, partnering with workflow and marketing tech leads to embed the new hub network cleanly into redesigned processes, reduce handoffs and friction, and improve cycle time and throughput.
- Performance management: Build a performance framework tracking cycle time, handoff reduction, and tool and workflow adoption, with transparent dashboards and scaled best practices across hubs and markets.
- Change and adoption: Drive market-level adoption with clear value articulation, local market engagement, and pragmatic handling of resistance to the transition away from the legacy setup.
Why You?
We are seeking professionals with the following required skills and qualifications to help us achieve our goals.
- Minimum 10 years of relevant experience in content operations, marketing operations, digital transformation, technology-enabled operations, content supply chain or enterprise transformation.
- Proven experience designing, establishing or transforming a global operating model, shared service, content hub, production network or centre of excellence.
- Experience gained within consumer, retail, technology, digital-native, MedTech, healthcare, financial services or other digitally advanced industries is highly valued.
- Strong experience leading vendor strategy, RFPs, partner selection, contracting, transition and performance management.
- Demonstrated ability to translate commercial and operational requirements into scalable technology, workflow, data and AI-enabled solutions.
- Experience implementing or evolving content management, digital asset management, workflow, taxonomy, modular content, automation or GenAI capabilities.
- Proven success leading complex transformation, process redesign, change management and adoption across multiple markets or business units.
- Strong commercial experience, including business-case development, cost optimisation, capacity planning and strategic supplier management.
- Forward-thinking leader who brings external perspectives, best-in-class MarTech, data and AI practices, and a proven ability to drive transformation at scale.
- Demonstrated ability to continuously reshape hub roles, capabilities and ways of working as technology evolves - balancing human expertise with automation and preparing the organisation for an increasingly agentic future.
- Experience defining future-ready workforce and capability models, including decisions on which activities should be retained, augmented, automated or enabled through AI agents.
- Experience operating in a global matrix organisation and influencing senior stakeholders across Commercial, Marketing, Procurement, Technology, Data, Legal and Compliance.
Basic Qualification
Bachelor’s degree or equivalent professional experience in Business, Marketing, Technology, Engineering, Computer Science, Digital Transformation, Operations, Communications or a related discipline.
Preferred Qualification
Postgraduate qualification, such as an MBA or MSc, in Business, Technology Management, Engineering, Digital Transformation, Marketing, Operations or a related discipline. Professional certification in digital transformation, technology management, project/program management, change management, AI or automation are highly preferred.
How to apply
If this role excites you, we encourage you to apply. Tell us how your experience matches the responsibilities and share examples of transformation work you led. We welcome applications from people with diverse experiences and backgrounds. We look forward to hearing how you can help GSK get ahead of disease together.
Skills
- Business Alignment
- Commercial Operations Management
- Data to Insights
- Digital Fluency
- Scientific Literacy
- Strategic Planning
Why GSK?
Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at UKRecruitment.Adjustments@gsk.com where you can also request a call.
Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive.
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/.
Content Hub Transformation Director in London employer: Gsk
GSK is an exceptional employer located in Greater London, offering a dynamic and inclusive work environment that fosters innovation and collaboration. As a Senior FinOps Product Manager, you will have the opportunity to drive impactful projects while benefiting from robust employee growth opportunities and a culture that values diverse perspectives. With a commitment to professional development and a focus on agile methodologies, GSK empowers its employees to thrive in their careers while contributing to meaningful advancements in cloud financial management.
StudySmarter Expert Advice🤫
We think this is how you could land Content Hub Transformation Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gsk and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gsk are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gsk on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Content Hub Transformation Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gsk. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gsk:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gsk’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gsk
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gsk will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gsk, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
