At a Glance
- Tasks: Lead insights and analytics to drive strategic decisions for top consumer health brands.
- Company: Join Haleon, a purpose-driven leader in consumer health with iconic brands.
- Benefits: Flexible working, competitive salary, and a culture that values diversity and inclusion.
- Other info: Be part of a dynamic team fostering innovation and growth.
- Why this job: Shape the future of health by leveraging data to impact millions of lives.
- Qualifications: 15+ years in insights or strategy roles, strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
The Europe Consumer & Business Insights & Analytics (CBIA) Lead is responsible for enabling effective business decision-making by embedding external market, consumer and performance insight into strategy, brand activation, and investment choices across the Operating Unit. The role leverages integrated market data, consumer panels, market research and marketing effectiveness analytics, including Marketing Mix Modelling (MMM), to drive sustained, profitable growth across Haleon’s portfolio of categories and brands. Acting as a senior business partner, the CBIA Lead strengthens Haleon’s external orientation and ensures insights are translated into clear, actionable recommendations. You will be responsible for developing and leading a world class CBIA Team that are proactive business partners — enabling evidence-based decision-making, identifying growth opportunities, and shaping the innovation pipeline with precision and purpose.
Key Responsibilities
- DATA LED INSIGHTS, FORESIGHT AND ANALYTICS Develop and lead an Europe-wide learning agenda across Haleon’s three category pillars: OTC, Oral Health Care (OHC), and Wellness. This includes not only planning new research but also synthesizing existing data, consumer feedback, and market intelligence to identify unmet needs, demand spaces, and growth vectors across categories and markets.
- Monitor emerging trends, behavioural shifts, and cultural patterns to inform strategic foresight and category planning.
- Translate behavioural and cultural insights into actionable strategies that shape brand development, innovation, and communication.
- Lead a proactive approach to closing critical data gaps and ensuring Europe has the right breadth and depth of data sources to deliver deeper consumer analytics & stronger performance understanding to support the accelerated growth ambition.
- Lead Business Performance management and Advanced analytics workstreams including Pricing, MMM, Instore Analytics to deliver actionable growth recommendations.
- Deliver cross-category, portfolio-level and enterprise-wide analyses to inform understanding of competitive strategies, market dynamics and growth opportunities.
- Partner closely with Marketing, Commercial and Strategy teams during annual strategic planning and brand planning cycles, ensuring insights are embedded throughout.
PERFORMANCE ANALYTICS
- Leverage ZETA to scale a performance enablement system across Europe that integrates consumer, market, and commercial data into a unified decision-making framework.
- Harmonize KPIs, dashboards, and review templates across markets to enable consistent tracking and course correction.
- Partner with PPM, Finance and Commercial teams to triangulate insights with business performance and growth levers.
- Oversee innovation tracking and investment effectiveness analysis, integrating macroeconomic and consumer sentiment data into strategic planning.
- Deliver Media Analytics with close partnership and integration with media and Digital teams, and pricing analytics with Comex and Finance teams.
OPERATIONAL LEADERSHIP & CAPABILITY BUILDING
- Own resource planning and budget deployment across CBIA teams to maximize strategic impact and operational efficiency.
- Lead capability building across all Insight, Strategy, and Innovation resources and marketing teams, fostering a high-performance, insight-driven culture.
STAKEHOLDER ENGAGEMENT & INFLUENCE
- Influencing decisions with senior stakeholders across OU, markets and global categories to ensure data and insight-backed narratives and ensuring market realities are reflected in planning.
- Drive cross-functional collaboration across OU by bringing the outside in and driving a consumer first, always organization.
- Partner closely with the Global CBIA Effectiveness team to ensure outputs are consolidated and embedded into Haleon platforms and processes.
- Manage and optimise agency partnerships across sell-out databases, consumer panels and market research suppliers, ensuring quality, governance and value.
Qualifications and skills
- 15+ years in Consumer Insights, Strategy, or Innovation leadership roles, preferably in FMCG or Consumer Healthcare.
- Proven track record of driving growth through insight-led strategy and innovation.
- Strong fluency in behavioural analytics, digital tools, and AI-driven methodologies.
- Demonstrated strength in analytical capability — able to leverage complex data sets, advanced analytics, and cross-functional inputs to identify performance drivers and unlock growth opportunities.
- Proven ability in interacting and managing relationships across markets, OU and Global teams.
- Exceptional communication, influence, and stakeholder management skills.
Diversity, Equity and Inclusion At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
CBIA Director - Europe in London employer: Gsk
GSK is an exceptional employer located in Greater London, offering a dynamic and inclusive work environment that fosters innovation and collaboration. As a Senior FinOps Product Manager, you will have the opportunity to drive impactful projects while benefiting from robust employee growth opportunities and a culture that values diverse perspectives. With a commitment to professional development and a focus on agile methodologies, GSK empowers its employees to thrive in their careers while contributing to meaningful advancements in cloud financial management.
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We think this is how you could land CBIA Director - Europe in London
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We think you need these skills to ace CBIA Director - Europe in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
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Tailor Your Documents for Us:When applying for a full-time role at Gsk, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Gsk
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
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✨Portfolio of Projects
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✨Know their business model
Get familiar with Gsk’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
