Global Brand Building and Marketing Process Director

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role: The Global Brand Building and Marketing Process Director is responsible for driving the implementation of our modern marketing strategy. This individual will lead a team to establish and embed a single, end-to-end marketing process, while simultaneously building critical, best-in-class marketing capabilities. The role is pivotal to transforming how the company builds brands by ensuring marketing teams have the right processes, skills, and tools to excel in a social-first, always-on world, with a focus on differentiating capabilities that drive growth. The role sits within Marketing Excellence’s End-to-End Consumer and Expert Marketing Capability team and reports into the Senior Global E2E Consumer and Expert Marketing Capability Director. It leads a team of 3 direct reports.

Key responsibilities:

• End-to-End process ownership: own the design and governance of the single, end-to-end marketing process from strategy to execution, ensuring it is optimised for simplicity, speed, and agility across consumer and expert marketing.
• Process simplification and governance: Responsible for continuous improvement of marketing workflows, acting as the central point for process integration to ensure connected and efficient ways of working.
• Strategic capability development: Define and build the critical marketing capabilities that differentiate the company as best-in-class, with a primary focus on condition understanding, core, expert, social, and d-commerce.
• Expert intervention leadership: Stand up and lead expert intervention teams to work directly with brand teams on real-world business challenges, deploying global expertise, standards, and tools to solve priority cases.
• Self-Serve capability management: Oversee the development and maintenance of operate-as-standard self-serve tools and learning resources for core marketing competencies.
• Team leadership and development: Lead and manage a small team, developing their expertise and managing team workflows and plans to ensure they are delivered in line with Category strategy and marketer requirements.
• Strategy translation and implementation: Drive the development and implementation of the marketing capability workplan, translating Global Category strategy into actionable capability and market process plans and ensuring their successful delivery.
• Stakeholder management: Build advocating relationships with key senior internal stakeholders globally to ensure alignment, commitment, and adoption of Marketing Capability processes and tools.

Qualifications and skills:

• Significant experience in a senior marketing role driving a capability agenda within a global consumer health or CPG/FMCG organisation.
• Proven track record of designing, implementing, and governing end-to-end marketing processes in a complex, matrixed organisation.
• Significant experience developing and deploying global marketing capability programmes, with a focus on both expert-led intervention and self-serve learning models.
• Significant practitioner experience in brand building, including the development of brand strategy, distinctive brand assets, and integrated communication plans that have driven commercial performance.
• Experience leading marketing transformation initiatives and embedding new ways of working across global and local teams.
• Proven experience in leading and developing a team of marketing professionals.
• Deep understanding of modern marketing disciplines, including social-first strategies, digital commerce, and data-driven marketing.
• Experience in managing and influencing senior stakeholders in a global environment.

Equal Opportunities: Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

Adjustment or Accommodations Request: If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates: The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.