Europe Dcomm Digital Shelf Analyst

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Haleon have an exciting opportunity to manage the digital transformation for Ecommerce and Digital Marketing across all brands and therapeutic areas. As a Digital Shelf Analyst you will be responsible for establishing an integrated digital support network for the development of e-commerce channel partnering across Haleon. You will also develop and execute an integrated business plan while managing relationships with strategic partners and pilot initiatives.

Key duties & responsibilities

• Lead the digital capability for the brand teams as well as key stakeholders in other functional areas.
• Develop a framework to enable marketing to build their digital strategies account for their variables and dynamics.
• Create and pilot e-commerce initiatives.
• Continue to feed the customer insight to the commercial team’s brand strategy.
• Lead the 12-month digital operational plan to deliver the activities that build towards the longer-term strategy.
• Represent Haleon brands to both internal and external stakeholders.
• Provide forums for education and sharing of best practices to marketing teams, executive leadership and cross functional resources.
• Evaluate the digital strategy to optimize channel, customer, and consumer offerings.
• Lead and align multi-stakeholder relationships to ensure ongoing alignment with digital strategies.
• Inspire the marketing brand teams by developing digital capabilities and strategies and growing capability through on/off the job training and coaching.
• Accountable for setting and achieving e-commerce operations metrics including key performance indicators (KPIs) and service level agreements.
• Understand portfolio sets for global and local supported brands as well as portfolio managers.
• Coordinate translation for the market and ensure execution is completed in a timely and accurate manner.
• Initiate and track the copy approval process for all the materials in responsible market.
• Ensure timely execution of all materials through DC and Global Platforms in responsible markets.
• Interact with local operating companies to meet customer manager needs.
• Ensure the portal (haleon.pro) is up to date and engage marketing and medical to keep the portal attractive for customers.
• Review modern technologies and explore new developments in the digital landscape to deliver the communication and business objectives more effectively.

Basic Qualifications:

• Bachelor’s degree.
• Experience in a large multi-national working environment.
• Marketing experience.
• Experience in multi-channel/digital marketing.

Preferred Qualifications:

• Bachelor’s degree (Marketing, Brand Management, Communications, or a Technology related field in Pharmaceuticals).
• Consult manager on Technology related field experience.
• Digital course work.
• Expert in digital marketing channels in sales and marketing.
• Ability to influence, challenge and gain credibility with senior commercial leaders.
• Digital/social/interactive marketing experience with a clear commercial focus, including digital analytics and metrics.
• Excellent communication skills, strong presentation and facilitation skills to explain/sell creative concepts.
• Proven track record of driving sales performance.
• Agency management experience.
• Proficient in customer understanding and campaign development.
• Capable of working across boundaries and functional areas.
• Familiarity with copy approval process.
• Experience in the Pharma sector.
• Project management experience.

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.