Editorial Director, Digital Content in London

Although this role is advertised in the UK only, applications from other locations may be considered on a case-by-case basis. Are you passionate about creating audience-first digital and social content that has impact? Would you like to lead and shape the editorial strategy for a global biopharma company? If so, this role could be an exciting opportunity for you to consider. GSK is a leading biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of 2030.

As Editorial Director of Digital Content, you will be responsible for the strategic direction and execution of editorial content across GSK’s global digital and social channels. This includes developing journalistic content for our editorial magazine Behind the Science, as well supporting senior executives and their business partners to develop personal thought leadership content. You will join a world-leading global digital communications team and provide editorial leadership, alongside content creation specialists, social media channel experts and paid amplification strategists.

• Act as Chief Editor for campaign and newsflow content across digital and social media platforms, integrating GSK’s Ahead Together storytelling.
• Lead the development and execution of the editorial magazine, Behind the Science.
• Drive new ideas for digital storytelling and lead the development of new editorial digital formats to engage audiences and enhance GSK’s awareness and reputation through its digital presence.
• Write and edit content across digital platforms, including social media channels and GSK.com.
• Write and edit feature and news articles for editorial magazine, Behind the Science.
• Support Head of Global Digital Communications with delivery of key campaigns, helping to manage global agencies (currently WPP for creative and Publicis for paid).
• Responsible for the editorial calendar and ensure timely delivery of high-quality content that supports GSK’s strategic objectives.
• Collaborate positively with senior executives and their Communications and Government Affairs (CGA) business partners to ensure a joined-up approach to digital communications.
• Partner closely with social media managers, visual identity and brand teams, digital channels owners and other CGA teams to ensure alignment on content strategy and messaging.
• Partner with senior executives and their CGA Business Partners to ensure a joined-up approach to executive thought leadership.
• Work closely with audience insights team to develop storytelling that is evidence-based and aligned.
• Drive high standards of writing and editorial excellence across all digital platforms.
• Ensure all content meets regulatory, medical and legal requirements while remaining impactful and relevant to priority audiences.
• Ensure digital editorial content stays at the leading edge of industry standards.

Basic Qualifications: We are looking for professionals with these required skills to achieve our goals:

• Significant experience of digital editorial content development and management within journalism, agency or a corporate setting.
• Proven track record of creating and executing content strategies that achieve organizational goals.
• Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously.
• Evidence of working in a matrix-environment and developing strong partnerships with internal and external stakeholders.
• Excellent writing and editing skills, with a keen eye for detail and a commitment to editorial excellence.
• An understanding of regulatory and legal requirements related to digital content in the biopharma industry.
• Proficiency in using content management systems and digital analytics tools to track and measure content performance.
• Knowledge of current trends in digital editorial content and best practices for engaging key audiences.

Preferred Qualifications: If you have the following characteristics, it would be a plus:

• Bachelor’s or Master’s degree in Communications, Journalism or Marketing.
• Creative thinker with a strong news-sense and the ability to tell compelling stories to diverse audiences.
• Excellent problem-solving skills and strategic thinking, with the ability to quickly identify and address business issues.
• Strong interpersonal skills and the ability to build and maintain effective relationships with internal and external stakeholders.

Closing Date for Applications – 16 July 2025.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.