ViiV Healthcare Manager, Access Strategy and Marketing – Treatment in Durham

This is a Hybrid opportunity based in Durham, NC. 2-3 times in office per week. ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic. We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities. This role will be based out of Durham, NC & may be considered for a domestic relocation package.

The role of Manager, Access Strategy and Marketing – Treatment is responsible for the development and execution of business strategies and marketing tactics geared towards population-based decision makers to grow and support access for the Treatment portfolio in the US. This manager is responsible for the design, development and delivery of all payer customer-facing promotional and non-promotional customer engagement tactics and will have the opportunity for input into strategy development.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Support the development of brand market access strategies, ensuring alignment with broader brand objectives, payer customer needs and insights, and evolving reimbursement dynamics.
• Monitor the payer landscape, healthcare policy developments, and emerging market trends to identify opportunities and risks to the business.
• Lead insight generation activities with external customers (i.e. market research) and internal stakeholders (i.e., payer field team members).
• Lead payer initiatives to identify, quantify, and address coverage changes/barriers, translating findings into actionable recommendations that support business objectives.
• Design, build, and evolve integrated payer value proposition that communicates the clinical, financial and organizational value population-based decision makers.
• Manage the development, approval, deployment, and measurement of payer marketing assets, including field materials, digital tactics, publications, and implementation guides.
• Partner with Medical colleagues to develop evidence-based messaging and value communications that align with payer decision-making criteria.
• Support launch readiness and indication expansion planning, including market research, evidence planning, payer strategy development, and pre-approval information exchange activities.
• Partner with brand teams and commercial stakeholders to ensure a clear understanding of the market access landscape and impact on the business.
• Support training and capability development for customer-facing teams, including payer account managers, sales teams, and other internal stakeholders.
• Establish and track market access performance metrics and KPIs to assess strategic effectiveness and inform future investment decisions.
• Manage external agency and vendor partners to deliver high-quality strategic and tactical market access programs.

Basic Qualification

We are seeking professionals with the following required skills and qualifications to help us achieve our goals:

• Bachelor’s degree or equivalent in Business, Marketing, Life Sciences or related discipline.
• 3+ years of US-based pharmaceutical industry experience in managed markets, marketing and/or related commercial roles.
• Experience in creating product messaging and developing tactics.
• Knowledge and understanding of commercial and public payer customers (i.e. PBMs, MCO, employer, Medicaid, Medicare) and the complex dynamics affecting the payer including industry trends, payer and channel economics, and public policy/ government regulations.
• High level of motivation and a strong ability to find creative solutions to unstructured situations.

Preferred Qualification

If you have the following characteristics, it would be a plus:

• Graduate Degree level (e.g., MBA) or equivalent experience.
• Experience working on specialty products.
• Experience in developing payer and segment specific marketing insights and incorporating the payer into the brand/strategic planning process.
• Demonstrated ability to create effective messaging and appropriate promotional tactics.
• Experience in effectively navigating Copy Approval (legal, regulatory, medical review).
• Demonstrated ability to effectively work in a matrix team environment (i.e. brand marketing, sales, training, medical, health outcomes, etc.).
• Experience in gaining alignment with and influencing without direct authority.
• Proven ability to navigate internal processes, manage multiple priorities, and keep projects on track to meet deadlines.
• Experience in or understanding of the HIV therapeutic area.
• Knowledge and practical application of compliance acumen in the pharmaceutical space.
• Excellent communication (written & verbal), interpersonal influencing skills and prioritization skills.
• Proven problem-solving and analytical skills with the ability to process both quantitative and qualitative insights, draw conclusions, and translate to actions at pace.
• Experience working with and managing external agencies.

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 40 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV. We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.