At a Glance
- Tasks: Drive advocacy for adult vaccination by collaborating with healthcare professionals and providing scientific consultation.
- Company: Join GSK, a global biopharma leader dedicated to advancing health through innovation.
- Benefits: Flexible working culture, inclusive environment, and opportunities for professional growth.
- Other info: Be part of a mission to positively impact the health of 2.5 billion people by 2030.
- Why this job: Make a real impact on public health while working with cutting-edge science and technology.
- Qualifications: Bachelor's degree in Pharmacy or Medicine, with 3+ years in the pharmaceutical industry.
The predicted salary is between 50000 - 65000 £ per year.
Location: Ho Chi Minh
As a Brand Communication Manager, you will partner with leading treatment doctors and key external experts in hospitals to drive advocacy and recommendations for adult vaccination in targeted populations. You will provide scientific consultation tailored to their needs, supporting the transition from treatment to prevention within the hospital ecosystem.
Responsibilities
- Scientific Engagement
- Master and communicate the benefits of GSK’s adult vaccines, leveraging scientific knowledge in all interactions.
- Continuously update your understanding of GSK’s multi-channel brand strategies.
- Build comprehensive knowledge of disease areas and use this expertise to support healthcare professionals’ decision-making.
- Develop credibility with healthcare professionals through a strong grasp of treatment guidelines and patient profiles.
- Activity Planning & Execution
- Analyze territory performance using multiple data sources to identify trends and opportunities.
- Develop and implement multi-channel activity plans with clear, strategic objectives (ASMART), prioritizing key healthcare professionals.
- Track and monitor the progress of vaccination recommendations within your assigned geography, adjusting plans as needed to maximize impact.
- Detailing & Relationship Building
- Engage healthcare professionals through effective, multi-channel detailing approaches, adapting to their preferences.
- Prepare for and execute impactful detailing sessions, uncovering opportunities, making tailored recommendations, and addressing objections.
- Measure and improve call performance through regular feedback and collaboration with managers.
- Build strong internal and external partnerships to enhance the healthcare professional journey and channel feedback into the organization.
- Compliance & Values
- Demonstrate a thorough understanding of, and compliance with, all relevant laws, codes of conduct, and company policies.
- Embody GSK’s vision, values, and expectations in all activities.
Requirements
- Bachelor’s degree or higher (preferably in Pharmacy, Medicine, or related fields)
- Professional experience in the pharmaceutical or medical industry
- Existing network with key therapeutic areas is an advantage
- Minimum 3 years of FieldForce detailing experience (Senior MCS level)
- Strong commercial acumen, scientific orientation, problem-solving skills, strategic planning & execution, and the ability to collaborate with multiple stakeholders
Skills
- Account Management
- Cross-Functional Work
- Data to Insights
- Digital Fluency
- Omnichannel
- Scientific Literacy
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
We are committed to creating an inclusive workplace and providing equal opportunities for all applicants. We embrace an agile working culture across our roles, so if flexibility is important to you please discuss opportunities with our hiring team.
Brand Communication Manager employer: Gsk
GSK is an exceptional employer located in Greater London, offering a dynamic and inclusive work environment that fosters innovation and collaboration. As a Senior FinOps Product Manager, you will have the opportunity to drive impactful projects while benefiting from robust employee growth opportunities and a culture that values diverse perspectives. With a commitment to professional development and a focus on agile methodologies, GSK empowers its employees to thrive in their careers while contributing to meaningful advancements in cloud financial management.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Communication Manager
✨Unlock Networking Opportunities
Dive into industry-specific events like pharmaceutical conferences and seminars, where you can meet hiring managers from companies like Gsk. These are goldmines for making connections and learning about job openings before they hit the mainstream job boards.
✨Join Relevant Professional Bodies
Get involved with organisations such as the Royal Pharmaceutical Society or your local pharmaceutical professionals' network. Being an active member can boost your credibility and may even lead to job referrals in top organisations like Gsk.
✨Leverage Internships for Full-time Roles
If you can, consider pursuing internships in the pharmaceutical industry, especially with companies like Gsk. These opportunities often pave the way for full-time positions and allow you to demonstrate your capabilities firsthand.
✨Tailor Your Approach
When you're applying for roles, don't rush it! Take the time to customise your applications for specific positions, showcasing relevant skills and experiences that align with what Gsk is looking for. A tailored application can really make you stand out!
We think you need these skills to ace Brand Communication Manager
Some tips for your application 🫡
Showcase Your Relevant Experience:When applying for a role in the pharmaceutical industry, it's crucial to highlight any relevant experience you have. Whether that's internships, lab work, or even related coursework, make sure to weave this into your CV and cover letter. We want to see how your background aligns with the role you're applying for at Gsk!
Emphasise Your Understanding of Regulations:The pharmaceutical industry is heavily regulated, so it's important to indicate your familiarity with industry standards and regulations. In your cover letter, mention any training or certifications you've received that are relevant, or discuss projects where you’ve navigated compliance. This will show Gsk that you're not just a fit for the job but also a safety-conscious candidate!
Tailor Your CV to Be Result-Driven:Craft your CV to highlight quantifiable achievements, especially if you have previous roles in pharmaceuticals or related fields. Use metrics to demonstrate your impact, such as improved processing times or successful project completions while working on trials. This analytical approach will resonate well with hiring managers at Gsk!
Convey Your Passion for the Industry:In your cover letter, express why you are passionate about working in the pharmaceutical sector. Whether it’s your desire to contribute to groundbreaking drug research or improve patient outcomes, let it shine through! At Gsk, we value candidates who are truly enthusiastic about their work—you might just stand out from the crowd.
How to prepare for a job interview at Gsk
✨Understand the Science
Make sure you brush up on key pharmaceutical concepts and recent developments in the industry. You might get asked some technical questions during the interview at Gsk that show your grasp of drug development processes or regulatory requirements, so be ready to discuss them clearly.
✨Showcase Relevant Experience
If you have any hands-on experience or internships in a laboratory setting, be sure to highlight these in your responses. Think about the projects you worked on, the methodologies you used, and the impact you made. It's all about telling a story that connects your background to the role you're applying for.
✨Know Their Products
Take some time to familiarise yourself with Gsk’s product range and recent breakthroughs. Understanding their portfolio not only shows your enthusiasm for the role but also allows you to ask insightful questions that demonstrate your interest in actively contributing to their projects.
✨Be Ready for Regulatory Scenarios
In a full-time pharmaceutical role, understanding the regulatory landscape is crucial. Prepare for situational questions that may test your problem-solving skills concerning compliance and safety standards. You could be asked how you'd handle a hypothetical issue regarding a drug’s market release, so think through your approach.
