At a Glance
- Tasks: Lead innovative marketing campaigns for HIV prevention and optimise digital experiences.
- Company: Join a mission-driven organisation focused on global health and HIV prevention.
- Benefits: Comprehensive benefits, relocation package, and GSK-aligned perks.
- Other info: Collaborative environment with opportunities for professional growth.
- Why this job: Make a real difference in public health while advancing your marketing career.
- Qualifications: Bachelor's degree and 4+ years in pharmaceutical marketing required.
The predicted salary is between 59400 - 72600 £ per year.
Experteer Overview In this role you will lead consumer marketing for HIV prevention, shaping patient-centered campaigns and digital experiences.
You will collaborate across brand and cross-functional teams to deploy strategic marketing activities and optimize performance.
You'll manage external partners, creative development, and promotional processes, driving impact in the PWBP/Pr EP space.
This is a mission-driven opportunity to advance HIV prevention efforts within a global context.
- Pay / Benefits
- Lead direct-to-consumer marketing activities across branded and unbranded channels (social, influencer, audio, print)
- Drive experiential activations for unbranded campaigns
- Analyze PWBP landscape and US market trends to inform campaigns and materials
- Evolve digital content to reach patients through critical channels
- Foster cross-functional collaboration and build internal/external partnerships
- Oversee promotional review and Copy Approval processes
- Manage agency partners for creative development and tactical plans, budgets, timelines
- Build relationships with stakeholders grounded in trust and mutual respect
- Develop KPIs, monitor performance, and optimize programs for impact
- Lead internal cross-functional teams to achieve business results
- Tasks
- Bachelor's degree
- 4+ years of US-based pharmaceutical marketing/commercial experience
- Experience managing external agencies
- Experience creating product messaging and development of tactics
- Experience navigating Copy Approval / Promotional Review Team (PRT) processes
- Key requirements comprehensive benefits program domestic relocation package GSK-aligned employee benefits
- #J-18808-Ljbffr
Direct-to-Consumer Marketing Manager - HIV Prevention in Belmont employer: Gsk
GSK is an exceptional employer located in Greater London, offering a dynamic and inclusive work environment that fosters innovation and collaboration. As a Senior FinOps Product Manager, you will have the opportunity to drive impactful projects while benefiting from robust employee growth opportunities and a culture that values diverse perspectives. With a commitment to professional development and a focus on agile methodologies, GSK empowers its employees to thrive in their careers while contributing to meaningful advancements in cloud financial management.
StudySmarter Expert Advice🤫
We think this is how you could land Direct-to-Consumer Marketing Manager - HIV Prevention in Belmont
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gsk and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gsk are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gsk on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gsk. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Direct-to-Consumer Marketing Manager - HIV Prevention in Belmont
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gsk. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gsk:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gsk’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gsk
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gsk will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gsk, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
