Agile Brand Manager

At GSK we unite science, technology and talent to get ahead of disease together. We are looking for a dynamic Brand Manager to bring value to our Oncology marketing activity. This role is a driving force for the organisation and will be accountable for informing and implementing the marketing strategy. They will work closely with the Senior Brand Manager on contributing to the strategy and with the broader commercial team (including sales).

This is an important role within GSK’s Oncology team, working with the cross-functional team of Medical, Market Access, Regulatory and other supporting functions to ensure we continue to lead and support a successful launch of a new indication, to meet our performance ambitions.

In this role you will:

• Leverage the global brand strategy and local marketing strategies and content to ensure that (patient and) customers’ needs are met, which creates value for all of us.
• Be responsible for developing the operational plan, executing launch campaign strategies and supporting the team in launching customer-centric user journeys via a thorough understanding of what matters most to customers.
• Be a critical part of leading an outstanding customer experience in a competitive marketplace.

Your Responsibilities:

• Take responsibility to implement strong marketing plans and execution.
• Ownership of materials and process for us to thrive in a competitive marketplace.
• Challenge and shape the marketing mix and key levers for the UK LOC.
• Partner excellently with Sales Team, Medical and Patient / Market Access Teams.
• Implementation of strong launch & marketing plans.
• Support brand excellence and key launch milestones with the region and global team.
• Support and take an active part in the brand planning process.
• Implement localisation (from global) of customer materials to improve globally produced content to be fit for purpose for localisation.
• Build strong and collaborative relationships with global & regional team to ensure strong alignment between UK team and key stakeholders.

Mindset and Behaviours:

• Are ambitious for patients and customers; and have the data and insight to present this voice to the cross-functional team.
• Can communicate effectively and engagingly.
• Demonstrates ability to think both strategically and tactically.
• Brings a high-energy and passionate outlook to the job and can influence those around them.
• Able to build a sense of trust and rapport that creates a comfortable & effective workplace.

Basic qualifications:

• Sales and/or marketing experience.
• Sales and marketing background, with good understanding of UK market (Oncology preferable).
• Strong commercial and business acumen.
• Experience in contributing to and delivering campaign strategy for a brand, including experience in working with Key Account Managers / sales team in delivering training and strategy.
• Excellent communication and stakeholder management skills.
• Experience with marketing performance management.
• Understanding of the Pharma industry regulations (ABPI).

Preferred Experience:

• Works creatively and independently, with the passion and energy to drive what is needed for the brand.
• Driven by optimisation of goal metrics over a period of time (results orientated) with analytical ability to use data to inform decisions.
• Comfortable with creative thinking and problem solving.
• Highly customer & patient focused.
• Demonstrated project management skills.
• Comfortable in a fast-moving and exciting environment.
• Oncology knowledge and experience preferable.
• Marketing Degree/Diploma or equivalent.

Closing Date for Applications: 10th July 2025.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.