At a Glance
- Tasks: Drive product adoption and revenue growth through innovative marketing strategies.
- Company: Join a forward-thinking company dedicated to sustainable agriculture technology.
- Benefits: Flexible hours, remote work, career development, and health initiatives.
- Why this job: Make a real impact in the agricultural sector with cutting-edge technology.
- Qualifications: 5+ years in marketing, strong analytical skills, and excellent communication.
- Other info: Diverse team culture with exciting projects and extensive career opportunities.
The predicted salary is between 28800 - 48000 £ per year.
We believe in the power of farmers and agriculture – and that reliable, easy-to-use precision technology is essential for success in farming. That’s why PTx is committed to developing and delivering hardware, software, and cloud-based platforms for precision agriculture, tailored to the needs of farmers around the world. In doing so, PTx makes a significant contribution to producing healthy food sustainably. Would you like to be part of this journey? Then join our team!
The Strategic Marketing Professional is responsible for developing and executing PTx GTM plans that drive product adoption, revenue growth, and market differentiation across EMEA. This role serves as the key link between R&D, Sales, and Marketing, ensuring that product positioning, messaging, and go-to-market strategies are aligned with business objectives and EMEA customer needs.
Key Responsibilities- Develop and implement go-to-market strategies for new and existing products.
- Define and articulate product positioning, value propositions, and messaging tailored to target markets.
- Conduct market research, analyze competitors, and monitor industry trends to inform product strategies.
- Create sales enablement tools such as product presentations, brochures, training materials, and competitive battle cards.
- Partner with R&D teams to align product roadmap with customer needs and market opportunities.
- Manage product launches, including campaign planning, pricing strategy, and communication activities.
- Support demand generation efforts by collaborating with Marketing on content, campaigns, and events.
- Track, measure, and report product marketing performance against KPIs such as adoption, revenue, and market share.
- Bachelor’s degree in Marketing, Business Administration, Agronomy, or related field (Master’s or MBA preferred).
- 5+ years of experience in product marketing, product management, or related roles.
- Proven experience with go-to-market planning, market research, and competitive analysis.
- Strong business acumen and ability to translate technical features into customer value.
- Excellent written and verbal communication skills in English. Additional languages such as German, French, Spanish, or Italian are a plus.
- Strategic Thinking & Analytical Skills: Ability to interpret market data and translate insights into actionable strategies.
- Technical & Industry Knowledge: EMEA Agricultural market knowledge with regional business practices and sector-specific trends.
- Cross-Cultural & Cross-Functional Collaboration: Exceptional interpersonal and communication skills to work effectively across diverse markets, languages, and functions, with the ability to influence stakeholders and drive alignment.
- Customer & Market Orientation: Strong focus on delivering solutions that meet customer needs and create market differentiation.
- Results-Driven & Adaptable: Proactive and resilient in navigating dynamic and evolving markets.
- Extensive career opportunities with a varied and innovative range of tasks and long-term prospects.
- Exciting projects tackled by creative teams with strong team spirit.
- Company pension plan.
- Workplace health management with numerous health initiatives and joint participation in regional sports events.
- Work-life balance through flexible working hours and remote working.
- Personal and professional development through diverse training and development opportunities.
- Discounted meals and beverages as well as additional employee discounts.
- Charging stations for electric vehicles.
We value inclusion and recognize the innovative strength that a diverse workforce brings to our farmers. Our goal is to build a team that combines a wide range of experiences, backgrounds, cultures, and perspectives. Be part of our team as we shape the agriculture of tomorrow – apply now!
Strategic Marketing Professional EMEA (m/w/d) employer: GSI Electronics Inc
Contact Detail:
GSI Electronics Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategic Marketing Professional EMEA (m/w/d)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its products inside out. We want you to be able to discuss how your skills align with their goals, especially in precision agriculture. Show them you’re not just another candidate, but someone who truly understands their mission.
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your value proposition and how you can contribute to their go-to-market strategies. We suggest rehearsing with friends or in front of a mirror until you feel confident and natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make this happen together!
We think you need these skills to ace Strategic Marketing Professional EMEA (m/w/d)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Strategic Marketing Professional role. Highlight your experience in product marketing and how it aligns with PTx's mission in precision agriculture. We want to see how you can contribute to our journey!
Showcase Your Skills: Don’t just list your qualifications; demonstrate them! Use specific examples from your past roles that showcase your strategic thinking, market analysis, and cross-functional collaboration. This will help us see the real impact you've made in previous positions.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use straightforward language and avoid jargon unless it's relevant to the role. We appreciate a well-structured application that makes it easy for us to understand your strengths.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll find all the details you need about the position there!
How to prepare for a job interview at GSI Electronics Inc
✨Know Your Market
Before the interview, dive deep into the EMEA agricultural market. Understand the latest trends, key players, and challenges farmers face. This knowledge will help you articulate how your skills can contribute to PTx's goals.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed go-to-market strategies in previous roles. Be ready to discuss how you analyse market data and translate insights into actionable plans that drive product adoption and revenue growth.
✨Communicate Clearly
Since excellent communication is key for this role, practice articulating your thoughts clearly and concisely. Use the STAR method (Situation, Task, Action, Result) to structure your responses, especially when discussing past experiences.
✨Demonstrate Cross-Functional Collaboration
Be prepared to discuss how you've worked with R&D, Sales, and Marketing teams in the past. Highlight specific instances where your collaboration led to successful product launches or improved market positioning.