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- Tasks: Lead and shape our performance marketing strategy to drive digital growth.
- Company: Join Gardiner Bros, a family-run business since 1860, partnering with over 80 global brands.
- Benefits: Enjoy 25 days annual leave, generous discounts, life assurance, and gym membership discounts.
- Why this job: Make a significant impact from day one in a dynamic, collaborative environment.
- Qualifications: Proven leadership in performance marketing with expertise in digital channels and data-driven growth.
- Other info: Hybrid working model with a minimum of 3 days in the office.
The predicted salary is between 52000 - 78000 £ per year.
Role: Head of Performance Marketing
Salary: Up to £65,000 – Depending on Experience
Hours: (37.5) – Monday – Friday 8:30am – 17:00pm
Location: Stonehouse, GL10 3EZ – Hybrid (Minimum 3 days in the office)
At Gardiner Bros, we believe how we treat people matters. Starting as a small family run business in 1860, we\’ve grown into a multi-million-pound partner to over 80 global brands, including Skechers, Crocs, Hush Puppies, Muck Boots, Base London, Dune, Superga, Helly Hansen along with our own brands Amblers Safety and Cotswold. We are also proud to distribute to some of the UK\’s Largest Online, Highstreet, and Outdoor retailers – Next, John Lewis, Screwfix, Mole Valley, Cotswold Outdoors, Freemans, JD Williams, Very, and Littlewoods to name a few.
We are looking for a Head of Performance Marketing, who\’s ready to take the reins and accelerate our digital growth. This is a great opportunity to own and shape our performance marketing strategy, drive results across all acquisition and retention channels, and make a big impact from day one.
What the Head of Performance Marketing role entails?
As Head of Performance Marketing, you\’ll lead the strategy and execution of all digital acquisition channels—including paid media, SEO, affiliates, CRM, and CRO—driving data-led growth and measurable results. You\’ll work cross-functionally to align marketing efforts with business goals, optimise our Shopify websites for performance and user experience, and manage a high-performing team focused on delivering sustainable revenue growth and strong ROI.
- Lead and grow sales through a data-driven performance marketing strategy across paid channels, SEO, email, affiliates, and CRO.
- Maximise ROI by managing and optimising budgets, campaigns, and trading performance with agility and commercial focus.
- Supercharge campaign impact by testing, iterating, and scaling performance marketing initiatives while leveraging AI and automation tools.
- Drive insight-led decisions through analytics and performance tracking, reporting regularly on key metrics to guide short- and long-term plans.
- Collaborate across teams to align performance marketing with brand campaigns, content strategy, and trading priorities.
- Mentor and manage a high-performing team and external agencies to deliver on ambitious growth targets.
- Champion platform excellence by partnering with tech teams to optimise our Shopify websites for speed, experience, and conversion.
- Stay ahead of the curve by integrating cutting-edge e-commerce trends—from mobile-first design and influencer partnerships to voice commerce and sustainability.
What are we looking for in our Head of Performance Marketing?
We\’re looking for a results-driven, commercially minded leader to take charge of our performance marketing strategy and execution. The ideal candidate will combine deep digital expertise with strong collaboration skills, platform knowledge and the ability to drive measurable growth across multiple customer channels.
- Proven leadership in performance marketing, with a focus on driving profitable, data-led growth
- Hands-on experience with Shopify and an understanding of its optimisation potential
- Expertise in paid digital channels (Google Ads, Meta, affiliates, etc.)
- Strong analytical mindset with experience using data to inform decisions and improve ROI
- Skilled in CRO, SEO, and site optimisation to boost conversion rates and performance
- Effective cross-functional collaborator, able to align strategies across marketing, product, and tech
- Experience with CRM tools and customer lifecycle marketing
- Proven track record in leading and developing high-performing teams
What We Offer In Return
- 25 Days annual leave entitlement
- Enhanced maternity and paternity leave
- Generous staff discounts on all brands we supply
- Life Assurance & Company Pension
- Local Gym Membership Discount
- Free Mortgage advice & £0 Broker Fee
- Eyecare Vouchers
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Head of Performance Marketing employer: GSI Applied-Technologies, Inc.
Contact Detail:
GSI Applied-Technologies, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially around data-driven strategies and AI tools. This knowledge will not only help you stand out during interviews but also demonstrate your commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the e-commerce and performance marketing sectors. Attend relevant webinars or local meetups to connect with others who can provide insights or even referrals for the role at Gardiner Bros.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven measurable growth in previous roles. Be ready to share case studies or metrics that highlight your success in optimising campaigns and improving ROI.
✨Tip Number 4
Research Gardiner Bros and their brands thoroughly. Understanding their market position and current marketing strategies will allow you to tailor your approach and show how you can contribute to their growth from day one.
We think you need these skills to ace Head of Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, particularly with digital channels like SEO, paid media, and CRM. Use specific metrics to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and how your skills align with the role at Gardiner Bros. Mention specific achievements that showcase your ability to drive data-led growth and ROI.
Showcase Leadership Experience: Since the role requires managing a high-performing team, emphasise your leadership experience. Provide examples of how you've mentored teams or collaborated cross-functionally to achieve marketing goals.
Highlight Technical Skills: Mention your hands-on experience with Shopify and any other relevant tools. Discuss your familiarity with analytics and performance tracking, as well as your ability to leverage AI and automation in marketing strategies.
How to prepare for a job interview at GSI Applied-Technologies, Inc.
✨Showcase Your Data-Driven Mindset
As the Head of Performance Marketing, you'll need to demonstrate your ability to drive results through data. Be prepared to discuss specific examples where you've used analytics to inform decisions and improve ROI in previous roles.
✨Familiarise Yourself with Shopify
Since hands-on experience with Shopify is crucial for this role, make sure you understand its optimisation potential. Brush up on how you've previously improved site performance and user experience using Shopify or similar platforms.
✨Highlight Leadership Experience
This position requires leading a high-performing team, so be ready to share your leadership style and experiences. Discuss how you've mentored teams in the past and the impact it had on achieving marketing goals.
✨Prepare for Cross-Functional Collaboration
The role involves working closely with various teams. Think of examples where you've successfully aligned marketing strategies with other departments, such as product or tech, to achieve common objectives.
