Business Development Manager in Peterborough

At GSF Car Parts, providing an excellent service and supporting our customers is our most important priority. As a Business Development Manager, you will be responsible for actively engaging with customers within an agreed geography to grow market share and increase loyalty. The role will cover customers for our Bedford, Letchworth, Luton, and Peterborough branches; you must be locally based enough to travel to customers within the area.

Main Duties Include:

• Proactively grow the branch customer base through targeted new business generation and opening new accounts: target new IMT accounts and new non‑IMT accounts (e.g., Dealerships, Manufacturers, Re‑sellers).
• Target high potential existing IMT and National Accounts for growth.
• Work in collaboration with the branch team to identify target IMT accounts using CRM data and local knowledge.
• Work with National Accounts to identify and target opportunity accounts.
• Partner with supplier field sales to grow market share across key categories through joint workouts and initiatives.
• Grow market share in own brand products by using MI to identify opportunities.
• Grow our digital sales channels: roll out of Parts Finder app across IMT channels and GMS integration using AOLV4.
• Work with the GE team to drive tooling and equipment sales.
• Utilise the lead generation system.

Working Hours: 45 (average) hours per week, Monday to Friday.

About You: The ideal candidate will have proven experience in field sales, or a similar role within the FMCG industry, or a multi‑site organisation.

What You’ll Need To Succeed:

• Strong automotive product and competitor knowledge is desirable but not essential.
• Strong negotiation and presentation skills.
• Customer database and analysis experience would be advantageous.
• Dynamic, persuasive personality.
• Able to communicate effectively.
• Electronic catalogue experience would be handy but not paramount.
• Operative with enthusiasm and commitment.
• Self‑motivated and able to manage own time effectively.
• Proven track of B2B sales.
• IT literate, specifically within Excel and PowerPoint.
• Full UK driving licence with a maximum of 6 points.

What We’ll Offer:

• Opportunity to earn a performance‑based bonus as part of this role.
• 20 days annual leave (including bank holidays) plus the opportunity to earn up to 5 more with time‑served.
• Free flu vaccine.
• Health & wellbeing tools.
• Free support from pension experts.
• Life assurance scheme.
• Discounts from 100’s of household names including Asda, Nike and John Lewis.
• A suite of financial wellbeing products including advances and savings schemes.
• Paid time off to volunteer.
• Training qualifications and career progression opportunities.

About Us: GSF Car Parts is one of the UK’s leading automotive parts distributors, supplying thousands of independent garages throughout the UK and Ireland with parts, tools, garage equipment and specialist training. The group has over 175 branches nationwide and a turnover exceeding £475 million. Built on the heritage and success of a dozen local brand identities acquired over several years, we have traded as one brand since November 2021. Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement and supply chain, marketing and national accounts. The business also benefits from integrated IT systems, which include our industry‑leading catalogue system, Allicat, and access to the Group’s national garage programme, Servicesure.