At a Glance
- Tasks: Lead the relaunch of our trade loyalty programme and drive customer engagement.
- Company: Join GSF Car Parts, the UK's fastest growing motor factor with a dynamic team.
- Benefits: Hybrid working, competitive salary, and the chance to shape a key programme.
- Other info: Opportunity for career growth in a supportive and ambitious environment.
- Why this job: Be at the forefront of a pivotal moment in our business and make a real impact.
- Qualifications: Experience in B2B loyalty programmes and strong stakeholder management skills.
The predicted salary is between 60000 - 75000 £ per year.
GSF Car Parts is the UK's fastest growing motor factor. Trade loyalty is key to our future growth and we're looking for an exceptional person to lead it. We're relaunching our trade loyalty programme with this newly created senior role, reporting to our Marketing & Communications Director, with the mandate to own the programme end to end: strategy, relaunch, and everything that follows.
What You'll Do
- Own the loyalty strategy and lead delivery of its relaunch.
- Turn spend-based tiers and CRM behavioural data into a contact strategy that actually changes customer behaviour.
- Build and own the commercial case for the programme.
- Engage key internal and external stakeholders effectively.
- Partner with our Data & Analytics team to get actionable data and insights.
- Report on what's working — account retention, tier migration, spend growth, customer sentiment — and change course when it isn't.
This is a hybrid role based at our Head Quarters in Wolverhampton working 40 hours per week.
About You
What you’ll bring:
- A track record running a B2B or trade loyalty/rewards programme — automotive aftermarket, wholesale distribution or a similar trade sector is a strong plus.
- Commercial confidence — as comfortable talking margin and pricing as you are talking engagement.
- Experience turning CRM or segmentation data into a contact strategy that sales and marketing teams actually use.
- The stakeholder skills to work across Finance, Data & Analytics and Marketing, and to hold your own at senior level.
- Experience launching or relaunching a programme — not just running an established one.
About Us
Why GSF: You'd be joining at a genuinely pivotal moment for the business, real investment and ambition behind this programme, and a leadership team that will back you to build something that doesn't come with a fixed template. GSF Car Parts is one of the UK’s leading automotive parts distributors, supplying thousands of independent garages throughout the UK and Ireland with parts, tools, garage equipment and specialist training. The group has over 175 branches nationwide and a turnover exceeding £475 million. Built on the heritage and success of a dozen local brand identities acquired over several years, we have traded as one brand since November 2021. Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement and supply chain, marketing and national accounts. The business also benefits from integrated IT systems, which include our industry leading catalogue system, Allicat, and access to the Group's national garage programme, Servicesure.
Head of Customer Loyalty employer: GSF Car Parts
GSF Car Parts is an excellent employer that values its employees by fostering a supportive work culture and providing opportunities for growth within the company. As a Delivery Driver, you will enjoy flexible working hours, competitive pay, and the chance to be part of a dedicated team that prioritises customer satisfaction and community engagement in the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Customer Loyalty
✨Get to Know the Company Culture
Before jumping into applications, it’s super helpful to understand the vibe at GSF Car Parts. Check out their social media, read reviews on sites like Glassdoor, and see how they engage with customers. It'll give you clues on their values and help tailor your conversation during interviews.
✨Join Customer Support Communities
Dive into online communities like those on Reddit or LinkedIn where customer support pros hang out. Participating in discussions or asking questions can make you more visible to potential recruiters and help you learn about job openings at companies like GSF Car Parts before they even post them.
✨Attend Job Fairs or Networking Events
Look out for local job fairs or events specifically for customer support roles. This is your chance to meet hiring managers face-to-face, and you might even get the opportunity to interview on the spot!
✨Show Off Your Skills with Customer Interactions
In the customer support world, showcasing your communication skills is key. Consider creating a short video introducing yourself or even doing a mock call to showcase your abilities. It's a memorable way to stand out, especially if you can share this during your interview process!
We think you need these skills to ace Head of Customer Loyalty
Some tips for your application 🫡
Show Off Your Communication Skills:In customer support, clear communication is key. Make sure your CV highlights any experience you've had in customer-facing roles and your ability to resolve issues. Don't shy away from including specific examples of how you've gone above and beyond to help customers – this really shows your potential in the role.
Tailor Your Cover Letter to GSF Car Parts:Your cover letter is your chance to shine! Tell us why you want to work at GSF Car Parts specifically. Mention any unique aspects of our company that resonate with you and how your skills can enhance our customer support. This personal touch will set your application apart from the rest!
Highlight Any Relevant Tools or Tech Skills:If you've used customer support software like Zendesk or Freshdesk or have experience with CRM systems, make sure to mention these in your application. Being familiar with industry-standard tools can be a big plus for us when we’re reviewing applications, as it shows you can hit the ground running!
Demonstrate Your Problem-Solving Skills:Customer support roles often require a knack for problem-solving. In your application, share examples of past experiences where you've tackled tough situations or resolved conflicts effectively. This will give us a good sense of how you handle challenges—an essential skill for success at GSF Car Parts!
How to prepare for a job interview at GSF Car Parts
✨Show Off Your People Skills
In customer support, it's all about communicating effectively. Prepare to share instances from your past experiences where you handled difficult customers or resolved conflicts. We want to hear how you empathised and found the best solutions, so think of specific examples to back up your stories!
✨Know the Tools of the Trade
Familiarise yourself with common customer support tools like Zendesk or Freshdesk, and make sure to review how you’ve used any similar systems in the past. During the interview, being able to discuss your hands-on experience with software or ticketing systems can really set you apart from the competition, so don’t skip this prep!
✨Show Genuine Enthusiasm
As this is a full-time role, employers want someone who isn’t just looking for any job, but wants to grow within customer support. Make sure to express your enthusiasm for helping customers and your desire to develop your skills. Show them why you're passionate about this field!
✨Practice Common Scenarios
Be prepared for role-playing scenarios where you might have to reassess a solution with a frustrated customer or explain a complex process in simple terms. Practising these common scenarios can help us feel more confident and demonstrate our practical skills effectively during the interview.
