Social & Communications Executive in Newbury

This is a new role to lead and shape GSF’s social media and brand communications activities from concept to delivery. Our busy marketing and communications team covers everything from internal communications and engagement surveys through to consumer advertising and national promotions. Our communications team is responsible for finding and story‑telling best‑practice and achievement to excite and motivate our teams and customers alike. You will need to work across the marketing team, design and PR agencies, as well as with our retail team to create, plan and deliver a sparky and vibrant mix of engaging content. There are huge opportunities for GSF to reach trade and retail customers alike through great social media activity. We need to clearly position the GSF brand as a provocative, likeable, fast‑growing challenger. We’re looking for innovation and creativity and the confidence to engage with relevant influencers. You may also be required to assist in planning, copy‑writing, communicating and delivering marketing campaigns as well as in supporting key projects and initiatives within the organization. Events range from branch open evenings and supplier ‘work outs’ through to our large national TechFest events.

Main Duties and Accountabilities:

• Plan, create and manage our social media content
• Develop brand positioning and ensure it’s well understood within the marketing team and the wider business
• Ensure activity reflects and reinforces the GSF brand
• Write and deliver social media updates
• Work with colleagues and agencies to create effective campaigns and plans
• Develop a reliable measurement framework so we can understand what works
• Engage with customers, industry media, influencers and other relevant 3rd parties
• Look for topics, themes and occasions that GSF can leverage for coverage
• Coordinate and manage coverage of events such as technical evenings, exhibitions, training and customer conferences
• Support regions, branches, and sales teams with social updates
• Create engaged communities and audiences
• Look for opportunities to collaborate with key suppliers
• Build relationships with key stakeholders to identify stories, activities, and achievements of the business to share both internally and externally
• End-to-end creation of digital content including video, audio and photography
• Ensure all activity and brand positioning fit within the wider marketing plan
• Maintain consistent and appropriate tone of message for channel and audience
• Devise creative ways to convey messages, increase engagement, and build a sense of national community

About You:

• Creative, energetic and willing to innovate and be original
• Excellent organizational and time management skills
• Team player with a positive can-do attitude
• Analytical, administrative, and great attention to detail
• Ability to work under pressure and to tight deadlines
• Good verbal and written communication skills
• Experience with main social media channels
• Knowledge and understanding of brands
• Self-motivated and able to work effectively both autonomously and as part of a team
• Confident in building and maintaining relationships at every level
• Keenness to develop, improve and progress
• Driving licence and ability to travel within the UK

About Us:

We firmly believe that our people are our most valuable asset. We value the commitment they make to the business which is why we are continually working to provide a market leading rewards and benefits package.

• Competitive salaries
• Annual salary reviews every April
• 33 days holiday (including bank holidays)
• Eligibility to join our Electric Vehicle Scheme
• Access to our financial wellbeing portal provided by Salary Finance
• Life Assurance scheme which pays out a tax‑free lump sum equivalent to 2 x your annual salary
• Access to Discounts from 100’s of household names including Asda, Nike & John Lewis
• Access to our Accelerate programme, where you will be able to gain qualifications that are nationally recognised