Sales & Leasing Specialist UK & Ireland in Oxford

Location: Oxford (Hybrid 3 days per week in office / 2 days WFH)

Working period: Full time / Permanent

Reports to: Sales and Leasing Manager UK & Ireland

Key Objectives

Yugo is the trusted name for student housing, globally. Every day we connect young people to opportunities and students to amazing spaces. Here at Yugo, we like to do things differently. It’s about people, planet, and passion.

The Sales and Leasing Specialist will play a key role in supporting and delivering sales and leasing campaigns across our UK & Ireland portfolio. Working within the European Sales and Leasing team, whilst also collaborating alongside the UK central marketing functions, you’ll be a sales and leasing expert - leading, supporting and shaping the approach towards sales and propositions.

This person will provide coaching and mentoring to the sales leaders within the cities, working closely with the central marketing team and the Area/City and Residence Managers to ensure consistency of best practice across all areas.

It’s a big job! You are a self-starter and are (relatively) autonomous, at least enough to work across multiple cities. Crucially you are passionate about and energized by new projects and creating growth and contributing to the success of the business.

Responsibilities

• Sales Planning & Delivery: Develop and execute a sales plan to achieve 100% occupancy of direct let beds. Set phased sales targets based on marketing activity, prior year performance, and sales projections. Support in development of rebooking incentives, monitoring conversion performance by property. Build momentum with property teams to maintain focus and motivation during peak sales periods. Deliver a sales strategy in collaboration with the marketing functions.
• Training and Best Practice Support: Support in lead management training sessions with property teams to embed best practice in sales conversion. Support site teams with campaign knowledge and tools, driving continuous improvement in conversion rates. Develop sales aids, processes, and training materials to ensure a consistent sales and marketing experience.
• Collaboration & Stakeholder Engagement: Liaise with Customer and Property Management teams to align content, timing, and logistics of sales campaigns. Work closely with systems developers to improve the customer sales journey both online and offline. Partner with property teams, agents, and international contacts to maximise direct let sales opportunities. Collaborate with the international marketing team to support with providing key incentives and supporting campaigns for the international market. Support with client engagement where required to communicate sales and marketing strategies and performance across the academic year cycle.
• Reporting & Performance Monitoring: Monitor and report on sales campaign performance across regions and properties. Track rebooking and new booking performance, identifying opportunities to strengthen sales activity. Be the point of contact for external stakeholders to provide sales and leasing updates, and advise on campaign and strategy adjustments. Share insights with internal and external stakeholders to inform future sales strategies and support marketing campaigns.

What else?

This job description serves as a guideline; this list of responsibilities is not intended to be exhaustive and other requests commensurate with the role may be made of you from time-to-time. This is a hands-on commercial role.

Key Skills & Capabilities

• Pioneering: Champions innovation in approach and execution, inspiring the team to think boldly and differently. Brings insights and data to life, helping shape new ways of redefining student living.
• Purposeful: Acts with intention, ensuring goals and actions make a meaningful impact. Anticipates stakeholder needs, delivers with clarity, and consistently strives to exceed expectations for our people and communities.
• Positive: Approaches challenges with optimism and resilience, fostering a supportive and empowering environment. Values teamwork, embraces diverse perspectives, and builds energy that helps everyone grow together.

Experience and Knowledge

• Essential: Track record of supporting sales and leasing performance in Student Accommodation.
• Strong stakeholder management and relationship-building skills (internal and external).
• Good organisational and project management skills, with ability to manage multiple sales campaigns.
• Understanding of digital and offline sales channels, with ability to optimise customer journeys.
• Analytical skills with experience tracking sales performance and reporting insights.
• Ability and willingness to travel across regions and internationally as required.

The Yugo team is a force for good, our mission is to harness this passion to deliver an extraordinary living experience that supports the transition to and from student life.