At a Glance
- Tasks: Lead marketing strategy for 28,000 beds, oversee campaigns, and mentor Marketing Specialists.
- Company: GSA - Global Student Accommodation is a leader in student housing with a focus on innovation.
- Benefits: Hybrid work model with a minimum of 3 days in the office and a competitive salary of £40,000.
- Other info: Position based in Bristol or Oxford, with travel required across the region.
- Why this job: Join a creative team redefining student living with a bold vision for global expansion.
- Qualifications: Requires a marketing degree, B2C experience, and strong digital marketing skills.
Join to apply for the Marketing Manager role at GSA - Global Student Accommodation.
Location: Bristol or Oxford office (Hybrid - minimum 3 days a week in the office).
Employment type: Full time / Permanent.
Reports to: Head of Marketing, Europe.
Salary: £40,000 per annum.
Key Objectives of the Role
The Marketing Manager UK & Ireland will be responsible for leading our marketing strategy across a portfolio of 28,000 beds, driving brand presence and leasing performance. You’ll create strategies built around leasing performance, market insights, and student demand — collaborating with specialised marketing functions across digital, social media, mobilisation, website, and international marketing to deliver integrated, innovative marketing activity. You will recruit, coach, and mentor two Marketing Specialists while working closely with Operational Teams and Regional Leasing Teams to ensure alignment between marketing and leasing strategies, sharing insights, and driving best practice.
Key Responsibilities
- Develop and execute a comprehensive UK & Ireland marketing strategy aligned with leasing velocity targets and regional business goals.
- Oversee and direct the creation and rollout of campaigns, ensuring the Marketing Specialists deliver activity in line with strategic objectives.
- Manage the annual UK & Ireland marketing budget, in coordination with the Head of Marketing Europe, Sales and Leasing Manager and Head of Digital Acquisition.
- Lead, mentor, and develop a high-performing regional marketing team, balancing BAU activity with strategic campaign delivery.
- Drive innovative, outside-the-box marketing approaches to differentiate Yugo within the PBSA sector.
Collaboration & Stakeholder Management
- Work with Regional Leasing Teams to ensure campaigns support leasing strategies and student acquisition targets.
- Provide guidance to Area Managers and site teams to support local initiatives.
- Liaise with the digital agency to align regional strategy with digital execution.
- Collaborate with central marketing departments to ensure consistency and alignment on key workstreams.
- Proactively report local marketing campaign performance and consolidate insights into strategic reporting.
Campaigns & Execution
- Lead the Marketing Specialists in multi-channel campaigns, including digital listings, print, out-of-home, activations and events, and micro-influencer activity.
- Ensure content is updated across CMS systems (CoreMedia) and third-party listings.
- Shape data-driven campaign strategy reflecting market insights, student behaviours, and trends, with execution led by your team.
- Support portfolio-wide initiatives for the UK & Ireland, including rebooker, acquisition, and review campaigns.
- Monitor leasing performance to adjust marketing strategy for maximum effectiveness.
- Use analytics tools to track, evaluate, and communicate marketing performance, ROI, and campaign effectiveness at a regional level.
- Guide the Marketing Specialists in tracking and reporting campaign performance, consolidating insights into strategic recommendations for stakeholders.
Key Skills & Capabilities
- Marketing or Communication related degree or equivalent professional qualification.
- Experience in a B2C business.
- Ability to manage a team of direct reports, including development, coaching, and performance management.
- Experience in stakeholder engagement, including presenting strategy and performance.
- Excellent written and spoken English.
- Strong understanding of digital marketing channels (social media, SEO, email marketing, content marketing).
- Excellent analytical skills with experience using analytics tools to measure and optimise campaign performance.
- Strong project management skills with the ability to balance multiple priorities.
- Exceptional communication and interpersonal skills with global teams and stakeholders.
- Ability to maintain strong working relationships with all stakeholders (teammates, students, owners, etc.).
- Detail-oriented, resourceful, proactive, can-do attitude.
- Ability and willingness to travel in the region.
- Experience managing marketing budgets.
- Previous PBSA sector experience.
- Previous experience marketing to a Gen Z audience.
The Yugo team is a force for good, our mission is to harness this passion to deliver an extraordinary living experience that supports the transition to and from student life.
Marketing Manager employer: GSA - Global Student Accommodation
Yugo offers a hybrid working environment in Bristol or Oxford, with a salary of £40,000. The team is dedicated to delivering exceptional living experiences for students, focusing on innovation and collaboration.
Contact Details:
GSA - Global Student Accommodation Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GSA - Global Student Accommodation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GSA - Global Student Accommodation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GSA - Global Student Accommodation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GSA - Global Student Accommodation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GSA - Global Student Accommodation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GSA - Global Student Accommodation:Show us that you’ve done your homework! In your application, briefly mention what you admire about GSA - Global Student Accommodation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GSA - Global Student Accommodation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GSA - Global Student Accommodation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GSA - Global Student Accommodation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
