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- Tasks: Lead innovative marketing strategies for student accommodation across the UK & Ireland.
- Company: Join Yugo, a global leader in student housing with a passion for people and planet.
- Benefits: Competitive salary, hybrid work model, and opportunities for personal growth.
- Why this job: Make a real impact in student living while leading a creative marketing team.
- Qualifications: Degree in Marketing or Communications and experience in B2C marketing.
- Other info: Dynamic role with a focus on innovation and collaboration in a vibrant environment.
The predicted salary is between 34000 - 46000 £ per year.
Join to apply for the Marketing Manager role at GSA - Global Student Accommodation.
Location: Bristol or Oxford office (Hybrid - minimum 3 days a week in the office).
Employment type: Full time / Permanent.
Reports to: Head of Marketing, Europe.
Salary: £40,000 per annum.
Key Objectives of the Role
The Marketing Manager UK & Ireland will be responsible for leading our marketing strategy across a portfolio of 28,000 beds, driving brand presence and leasing performance. You’ll create strategies built around leasing performance, market insights, and student demand — collaborating with specialised marketing functions across digital, social media, mobilisation, website, and international marketing to deliver integrated, innovative marketing activity. You will recruit, coach, and mentor two Marketing Specialists while working closely with Operational Teams and Regional Leasing Teams to ensure alignment between marketing and leasing strategies, sharing insights, and driving best practice.
Key Responsibilities
- Develop and execute a comprehensive UK & Ireland marketing strategy aligned with leasing velocity targets and regional business goals.
- Oversee and direct the creation and rollout of campaigns, ensuring the Marketing Specialists deliver activity in line with strategic objectives.
- Manage the annual UK & Ireland marketing budget, in coordination with the Head of Marketing Europe, Sales and Leasing Manager and Head of Digital Acquisition.
- Lead, mentor, and develop a high-performing regional marketing team, balancing BAU activity with strategic campaign delivery.
- Drive innovative, outside-the-box marketing approaches to differentiate Yugo within the PBSA sector.
Collaboration & Stakeholder Management
- Work with Regional Leasing Teams to ensure campaigns support leasing strategies and student acquisition targets.
- Provide guidance to Area Managers and site teams to support local initiatives.
- Liaise with the digital agency to align regional strategy with digital execution.
- Collaborate with central marketing departments to ensure consistency and alignment on key workstreams.
- Proactively report local marketing campaign performance and consolidate insights into strategic reporting.
Campaigns & Execution
- Lead the Marketing Specialists in multi-channel campaigns, including digital listings, print, out-of-home, activations and events, and micro-influencer activity.
- Ensure content is updated across CMS systems (CoreMedia) and third-party listings.
- Shape data-driven campaign strategy reflecting market insights, student behaviours, and trends, with execution led by your team.
- Support portfolio-wide initiatives for the UK & Ireland, including rebooker, acquisition, and review campaigns.
- Monitor leasing performance to adjust marketing strategy for maximum effectiveness.
- Use analytics tools to track, evaluate, and communicate marketing performance, ROI, and campaign effectiveness at a regional level.
- Guide the Marketing Specialists in tracking and reporting campaign performance, consolidating insights into strategic recommendations for stakeholders.
Key Skills & Capabilities
- Innovation drives everything we do. We’re redefining student living with over 30 years of innovation and a bold vision for global expansion.
- Marketing or Communication related degree or equivalent professional qualification.
- Experience in a B2C business.
- Ability to manage a team of direct reports, including development, coaching, and performance management.
- Experience in stakeholder engagement, including presenting strategy and performance.
- Excellent written and spoken English.
- Strong understanding of digital marketing channels (social media, SEO, email marketing, content marketing).
- Excellent analytical skills with experience using analytics tools to measure and optimise campaign performance.
- Strong project management skills with the ability to balance multiple priorities.
- Exceptional communication and interpersonal skills with global teams and stakeholders.
- Ability to maintain strong working relationships with all stakeholders (teammates, students, owners, etc.).
- Detail-oriented, resourceful, proactive, can-do attitude.
- Ability and willingness to travel in the region.
- Experience managing marketing budgets.
- Previous PBSA sector experience.
- Previous experience marketing to a Gen Z audience.
The Yugo team is a force for good, our mission is to harness this passion to deliver an extraordinary living experience that supports the transition to and from student life.
Marketing Manager in Bristol employer: GSA - Global Student Accommodation
Contact Detail:
GSA - Global Student Accommodation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Bristol
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and think about how your skills can contribute to their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Showcase your creativity! Bring examples of past campaigns or projects you've worked on to the interview. This not only demonstrates your experience but also gives them a taste of your innovative approach to marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Yugo team.
We think you need these skills to ace Marketing Manager in Bristol
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in B2C marketing and any relevant achievements that align with Yugo's mission and values. We want to see how you can bring your unique flair to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for student living and how your innovative marketing strategies can drive brand presence. Remember, we love fresh ideas, so don’t hold back!
Showcase Your Analytical Skills: Since this role involves tracking and optimising campaign performance, make sure to mention your experience with analytics tools. We’re keen to see how you’ve used data to inform your marketing decisions in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive, which we love!
How to prepare for a job interview at GSA - Global Student Accommodation
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics and analytics tools. Be ready to discuss how you've used data to drive campaign performance in your previous roles. This will show that you understand the importance of measuring success and can bring that knowledge to Yugo.
✨Showcase Your Creativity
Yugo values innovative marketing approaches, so come prepared with examples of creative campaigns you've led or contributed to. Think outside the box and be ready to share how you differentiate brands in a competitive market. This will demonstrate your ability to think strategically and creatively.
✨Understand the Student Market
Familiarise yourself with trends and behaviours of the Gen Z audience, as well as the PBSA sector. Being able to speak knowledgeably about what resonates with students will set you apart. Consider recent campaigns that have successfully targeted this demographic and be ready to discuss them.
✨Prepare for Team Dynamics
Since you'll be leading a team of Marketing Specialists, think about your leadership style and how you foster collaboration. Be ready to share examples of how you've mentored team members and managed stakeholder relationships. This will highlight your capability to build a high-performing team environment at Yugo.
