At a Glance
- Tasks: Lead product marketing initiatives and oversee launches across Europe.
- Company: Join a dynamic team focused on enhancing brand visibility and driving revenue growth.
- Benefits: Enjoy flexible working options, creative projects, and opportunities for professional development.
- Other info: Opportunity to attend trade shows and network within the industry.
- Why this job: Be part of an innovative culture that values creativity and collaboration while making a real impact.
- Qualifications: Experience in product marketing or related roles, with strong organisational and communication skills.
The predicted salary is between 28800 - 43200 £ per year.
The purpose of this role is to oversee product marketing initiatives across Europe, focusing on a full product pipeline, e-commerce merchandising, and collaboration with multiple stakeholders. By driving product launches and maintaining accurate product assets, the post holder will support revenue growth, enhance brand visibility, and optimise internal processes.
Duties and Responsibilities:
- Take ownership of the product pipeline.
- Lead and coordinate the development of new or complementary product ranges to increase revenue and brand exposure.
- Conduct market research to anticipate trends and meet evolving customer demands.
- Oversee end-to-end product launches and updates.
- Manage products from concept through to market introduction, ensuring timely delivery and strong positioning.
- Plan and execute promotional launch and product strategies, aligning with overall marketing goals.
- Lead product asset creation and e-commerce merchandising.
- Produce and coordinate creation of product assets, such as images, written content, and supporting materials.
- Optimise listings on relevant e-commerce marketplaces, ensuring information accuracy and an engaging customer experience.
- Streamline marketing and product development workflows.
- Collaborate with product, sales, and technical teams to reduce launch timelines and improve process efficiency.
- Prioritise tasks and responsibilities so that other marketing resources can focus on broader organisational needs.
- Facilitate cross-functional alignment and performance measurement.
- Maintain communication with sales, finance, and regional marketing teams to ensure consistent product strategies.
- Track key performance indicators (such as sales growth and return on investment) and present findings to management.
- Support the creation of digital and print product marketing campaigns.
- Maintain accurate product descriptions and other materials.
- Ensure compliance with brand guidelines across all platforms.
- Liaise with external agencies to assist with advertising, design, or research.
- Attend relevant trade shows or industry events to stay informed of market trends and networking opportunities.
- Undertake any other responsibilities in line with business needs.
- Provide day-to-day marketing support (as required) to some of the smaller GYEUR subsidiaries during the development stages of their local marketing departments and activities.
Skills required:
- Strong organisational skills.
- Excellent communication.
- Analytical mindset.
- Attention to detail.
- Creative problem-solving.
- Ability to work within deadlines.
- A keen interest in technical or industrial sectors.
- Self-motivated and proactive, capable of autonomous work and team collaboration.
Experience and Qualifications:
- Proven experience in product marketing, marketing executive, or related roles, ideally within a technical or industrial sector.
- Familiarity with e-commerce merchandising and content optimisation.
- Proficiency in creative software (e.g., Adobe Creative Suite) or ability to brief designers effectively.
- Event coordination or management experience (e.g., exhibitions, trade shows) is advantageous.
- Strong project management skills, including scheduling, budgeting, and stakeholder engagement.
- Skill in copywriting or proofreading, with an eye for clarity and consistency.
- Ability to analyse and report on campaign effectiveness and product performance.
Product Marketing Executive in Swindon employer: GS Yuasa Battery Europe Ltd
As a Product Marketing Executive at our company, you will thrive in a dynamic and collaborative work environment that values innovation and creativity. We offer competitive benefits, including professional development opportunities and a supportive culture that encourages growth and teamwork. Located in a vibrant city, our office provides a stimulating atmosphere where you can engage with industry trends and network with professionals at trade shows and events.
Contact Details:
GS Yuasa Battery Europe Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Executive in Swindon
✨Tip Number 1
Familiarise yourself with the latest trends in product marketing, especially within the technical and industrial sectors. This knowledge will not only help you during interviews but also demonstrate your proactive approach to understanding the market.
✨Tip Number 2
Network with professionals in the product marketing field, particularly those who have experience in e-commerce merchandising. Attend industry events or webinars to make connections and gain insights that could be beneficial for your application.
✨Tip Number 3
Showcase your project management skills by discussing any relevant experiences where you successfully coordinated product launches or marketing campaigns. Be ready to share specific examples of how you managed timelines and collaborated with different teams.
✨Tip Number 4
Prepare to discuss your analytical skills by thinking of instances where you've measured campaign effectiveness or product performance. Being able to articulate how you track key performance indicators will set you apart from other candidates.
We think you need these skills to ace Product Marketing Executive in Swindon
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in product marketing, especially within technical or industrial sectors. Emphasise your skills in e-commerce merchandising and project management to align with the job requirements.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for product marketing and your understanding of the role. Mention specific examples of past successes in product launches or market research that demonstrate your capabilities.
Showcase Relevant Skills:In your application, clearly outline your organisational skills, communication abilities, and analytical mindset. Provide examples of how you've used these skills in previous roles to drive results.
Highlight Collaborative Experience:Since the role involves working with multiple stakeholders, include examples of successful collaborations in your application. Discuss how you’ve facilitated cross-functional alignment and improved processes in past positions.
How to prepare for a job interview at GS Yuasa Battery Europe Ltd
✨Showcase Your Product Marketing Experience
Be prepared to discuss your previous roles in product marketing, especially any experience you have in the technical or industrial sectors. Highlight specific projects where you successfully managed product launches or developed marketing strategies that drove revenue growth.
✨Demonstrate Your Analytical Skills
Since the role requires an analytical mindset, come equipped with examples of how you've used data to inform marketing decisions. Discuss any key performance indicators you've tracked and how your insights led to improved product performance or campaign effectiveness.
✨Emphasise Collaboration and Communication
This position involves working with various stakeholders, so be ready to share experiences where you effectively collaborated with cross-functional teams. Illustrate your communication skills by discussing how you’ve aligned product strategies with sales, finance, and marketing teams.
✨Prepare for E-commerce and Content Optimisation Questions
Familiarity with e-commerce merchandising is crucial. Brush up on best practices for optimising product listings and be ready to discuss any tools or software you’ve used. If you have experience with creative software like Adobe Creative Suite, mention how it has helped you in producing engaging product assets.
