At a Glance
- Tasks: Lead brand and digital marketing strategies while collaborating with sales teams.
- Company: Join a historic Scottish textiles company expanding globally with exciting growth plans.
- Benefits: Enjoy a competitive salary, pension, and 33 days of leave per year.
- Other info: This hybrid role offers autonomy and visibility across the company.
- Why this job: Be part of a dynamic team driving innovation in a rapidly growing industry.
- Qualifications: Degree in Marketing or related field with B2B marketing experience required.
The predicted salary is between 30000 - 35000 £ per year.
HYBRID - DUNDEE SITE 3 DAYS PER WEEK
SALARY AND PACKAGE CIRCA £30-35,000 BASE PLUS BENEFITS PACKAGE
Grw Talent’s client has a rich history making textiles in Scotland since the late 1800s. Today, they are a vibrant fast-growing international industrial and technical textiles company with production bases in Scotland, USA and China. The company and partners are part of a huge investment plan to consolidate two Scottish sites into one new super facility in Dundee. This will pave the way to grow from over 100 heads in Scotland to c600 and to push for turnover towards £500m.
In this role you will have responsibility for steering the Brand & Digital Marketing program and all day-to-day activities undertaken, as well as the development, communication and implementation of a fully integrated brand and digital marketing strategy for our clients’ products to drive brand awareness, consideration and purchase within a defined target market. You will also be accountable for supporting the commercial Key Account Team and for ensuring effective and efficient business cooperation and alignment between Marketing and the global Commercial Team, Business Planning, Operations, Customer Services, Supply Planning and Finance.
Responsibilities:
- Overall responsibility for the development and execution of the brand & digital marketing strategy as well as the optimum marketing mix based on local market needs, route to market, competitive landscape and company targets.
- Preparing the monthly Marketing & Digital reports – shaping the content with input from stakeholders.
- Overseeing the internal communication & implementation of the marketing & digital strategy – Brand Positioning and Concept, Product Development (NPI), Digital Innovation Solutions & Services, Packaging and Design, Digital Campaigns, Public Relations (PR), Market Research, Agency Briefings etc.
- Responsibility for ensuring ownership and consistency of the key brand elements for international & local markets.
- Developing the high-performance Customer-Centric Digital Marketing Strategy and Ecosystem including Digital social media (SM), Search, Web, Content, and PR.
- Guiding the Marketing program to work in close cooperation with Sales to enable them to meet their commercial objectives by providing them with appropriate selling information & tools, establish, implement & regulate recommended price & discount strategy including quality guarantees, prepare & implement Market and Customer Plans with assortment & placement strategy and lastly organize Trade Fairs and Exhibitions which promote the brand.
You should be educated to degree level in Marketing or similar relevant background and you need to have proven experience in B2B marketing and brand plans along with budget management experience. This represents a great opportunity for a Marketing & Sales professional to join an incredible global journey. With full autonomy and control of your job, you will be highly visible across the company. Alongside a base salary of £30-35,000 you can expect a good benefits package including pension and 33 days leave (inc public holidays) per annum.
To apply to our role please send your CV to Katie Hydes at Grw Talent or apply via LinkedIn.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing & Sales Executive in Dundee
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and sales, especially in B2B contexts. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to our brand and digital marketing strategy.
✨Tip Number 2
Network with professionals in the textile and digital marketing sectors. Attend relevant events or webinars to connect with potential colleagues and gain insights into the company's culture and expectations.
✨Tip Number 3
Prepare to discuss specific examples of your past successes in developing and executing marketing strategies. Highlight any experience you have with budget management and collaboration with sales teams, as these are crucial for this role.
✨Tip Number 4
Research our company’s history and recent developments, especially regarding the consolidation of sites and growth plans. Showing that you understand our journey will demonstrate your genuine interest in the position and the company.
We think you need these skills to ace Digital Marketing & Sales Executive in Dundee
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in digital marketing and sales. Focus on your achievements in B2B marketing, brand management, and any budget management roles you've held.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for digital marketing and your understanding of the company's goals. Mention specific strategies you would implement to drive brand awareness and sales.
Showcase Relevant Skills:Emphasise skills that align with the job description, such as digital campaign management, market research, and customer-centric strategies. Use examples from your past work to demonstrate these skills.
Proofread Your Application:Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at grw talent
✨Know Your Digital Marketing Fundamentals
Make sure you brush up on the key concepts of digital marketing, especially in B2B contexts. Be prepared to discuss strategies related to social media, SEO, and content marketing, as these will be crucial for the role.
✨Showcase Your Analytical Skills
Since you'll be responsible for preparing monthly marketing reports, highlight your experience with data analysis and reporting tools. Be ready to provide examples of how you've used data to drive marketing decisions in the past.
✨Demonstrate Collaboration Experience
This role requires close cooperation with various teams. Share specific examples of how you've successfully collaborated with sales or other departments to achieve common goals, showcasing your teamwork skills.
✨Prepare Questions About the Company’s Future
Given the company's ambitious growth plans, come prepared with insightful questions about their future direction and how the marketing strategy will evolve. This shows your genuine interest in the company and the role.
