Community & Content Executive in London

Obsessed with dogs? Even more obsessed with making content that stops people in their tracks? If you're ready to get stuck into startup life, build love for a witty & bold brand, engage a dog-loving community, and hit the ground running - you might just be our next Content & Community Exec.

Grub Club is the bold challenger brand shaking up the dog food industry: leading with education first, we make science-backed nutrition designed for sensitive dogs, delivered with a sense of humour & a smaller carbon footprint. We celebrate dogs for their quirks, and genuinely believe science-backed food for sensitive dogs doesn't have to be boring, clinical, or confusing. We're fast-growing, stocked at Pets at Home, Abel & Cole, and Planet Organic, and we've got a big pipeline ahead.

The Content & Community Exec isn't a backstage role. You're the eyes, ears, and voice of our brand: chatting with our community online & IRL, showing up confidently on camera, and replicating our unique tone of voice. That means you need to get the humour and energy of our brand, be comfortable working independently, and be ready to think big, run with an idea, and execute efficiently, as well as digging into data and forming your own opinions on what's working.

Our community (primarily women aged 40+) is a club of dedicated dog owners, who care about understanding science, loving dogs for their quirks, and doing the absolute best by their pups. While trends and scroll-stopping content are an element of our social media - the key is creating content that makes our customers feel like a part of something bigger, and attracting an audience of engaged (and oftentimes silly) dog lovers.

WHAT YOU'LL BE DOING

• Community Building
  • Help run our Facebook VIP group (The Grub Club) and keep it up as an active, loyal community
  • Reply to DMs, comments, and customer care enquiries with wit, warmth, and genuine brand flair
  • Hype up our most engaged fans, customers, and creators
• Content Creation & Social Media
  • Own the content calendar and create scroll-stopping, funny, and educational content across Instagram, Facebook, TikTok, and LinkedIn - in a creative voice that feels like us
  • Plan, shoot, edit and post videos and UGC with a strong grasp of our tone and audience
  • Repurpose content across social channels, with an initial understanding of each channel and what works best.
• Partnerships & Influencer Collabs
  • Identify and build relationships with creators who are right for Grub Club
  • Brief and manage UGC creators for content that works across paid and organic
• Campaigns & Brand Moments
  • Help bring to life IRL moments like sampling, activations, or dog-friendly pop-ups
  • Collaborate with Brand and Growth teams to align on creative direction and campaigns
• Trends & Reporting
  • Keep an eye on trends (social, cultural, pet-related) and feed ideas into the content pipeline
  • Track performance and engagement; and develop your own opinions, learnings and suggestions for what to double down on

ABOUT YOU

• You're creative, hands-on, and ready to get stuck in and work hard
• You're a good communicator, love getting a bit silly, and think outside the box.
• You love dogs
• You live and breathe social - TikTok, Instagram, stories, reels, trends, and soundbites, and you have a genuine point of view of what works and why
• You get brand - especially the difference between looking good and feeling right
• You use AI to work smarter, not to skip the thinking, writing, or joke-making. Our brand, ideas and tone of voice are VERY human, and our content needs to touch hearts and funny bones. We can tell the difference, and so can our audience.
• You're comfortable learning how to track what's working (and what's not)
• You're organised enough to support a content calendar and juggle lots of plates
• You're ready to take ownership and responsibility. Working collaboratively and independently, running with ideas, making decisions, and getting stuff done is the order of the day. You don't always wait to be told what to do - you see something that needs doing, and you do it.
• You're eager to learn. Things happen really quickly at Grub Club and we're often all learning as we go. We operate under a lot of ambiguity and if you're ready to embrace that, you'll fit right in

In return, we can offer a huge amount of personal and career growth. We're a fast-growing business in a market with enormous opportunity (30m+ pets in the UK), so the right person can really make a difference, and a career for themselves. You'll work with a small but fantastic team, who genuinely love their work and care about building a positive work environment, in a great London Bridge office alongside some of the UK's most exciting consumer brand startups like Suri, Spacegoods, and Surreal.

WHAT WE'RE LOOKING FOR

• Ideally some previous experience (internships, freelance, personal projects) in social, content, or community work
• Pro at shooting/editing phone-first content (CapCut, Canva, Figma or Adobe welcome)
• Strong writing and communication skills, especially for captions, comments, and anything that needs a bit of personality.
• Bonus: pet industry or FMCG/CPG experience (but not essential) – if you can demonstrate a strong interest in this space, that's usually enough!
• Based in/around London, with min 4 days a week in our London Bridge Office. That said, this isn't your average desk job – you'll be out in the wild surrounded by dogs making content a lot of the time too!

WHAT YOU'LL GET

• Competitive Salary & Equity via Employee Share Option Scheme
• A front-row seat in one of the UK's most exciting challenger pet brands
• Creative freedom to contribute and experiment
• A brand that stands for something (healthier dogs and planet)
• An awesome, passionate team that's scrappy, supportive, and serious about fun
• Free Grub Club food & treats for a special pup in your life
• Vitality private medical insurance
• Personal learning and development budget
• £50 Wellness Budget per month to spend on whatever you like
• 25 Days annual leave + bank holidays + your birthday off

READY TO JOIN THE CLUB?

Drop your CV, a short intro, and links to your best work to careers@mygrubclub.com. Bonus points for something creative that shows us your vibe - a video? A meme? A personal recommendation from one of the queen's corgis? AI isn't your friend here - we want to hear from YOU (and maybe a dog you know). Let's make sensitive dogs (and their humans) fall in love with Grub Club.

We're an equal opportunity employer. We celebrate diversity and are committed to building an inclusive environment for all humans (and dogs).