Google Ads/PPC Specialist

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We are seeking a results-driven Google Ads Media Buyer to plan, launch, optimize, and manage paid advertising campaigns across Google’s advertising ecosystem. The ideal candidate has strong analytical skills, a deep understanding of PPC strategy, and a proven ability to drive ROI through data-backed decision-making.

Key Responsibilities

• Develop and manage Google Ads campaigns (Search, Display, YouTube, and Performance Max).
• Conduct keyword research, audience targeting, and competitive analysis.
• Optimize campaigns for performance, cost efficiency, and conversion growth.
• Track KPIs and prepare performance reports with actionable insights.
• Implement A/B tests for ads, landing pages, and targeting strategies.
• Stay current with Google Ads platform updates and digital marketing trends.
• Communicate with clients to update performance and take initiative on improvement.

Qualifications

• Experience managing Google Ads campaigns with measurable results.
• Strong analytical and data interpretation skills.
• Proficiency with Google Ads, Google Analytics, and related tools.
• Knowledge of conversion tracking, attribution models, and bidding strategies.
• Excellent communication and problem-solving abilities.

Seniority Level

Entry Level

Employment Type

Full-time

Job Function

Marketing and Sales

Industries

Advertising Services