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- Tasks: Lead growth marketing strategies and optimise campaigns for diverse clients.
- Company: Growthcurve, a dynamic growth marketing agency for ambitious founders.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Join a fast-paced team and make a real impact on client success.
- Qualifications: Experience in growth marketing and a passion for mobile optimisation.
- Other info: Collaborative environment with a focus on innovation and creativity.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Growthcurve: Growthcurve is a full-funnel growth marketing agency built to help ambitious founders scale fast. We combine strategy, media, creative, and measurement under one roof, partnering with startups and scale-ups across the UK, US, Europe and beyond. Our model is outcome-first: rapid iteration, high creative throughput, and reporting you can act on.
The Role: We’re hiring a Growth Marketing Lead to own and scale performance across multiple clients (B2C and B2B), with a strong specialism in mobile growth. You’ll run end-to-end growth systems: channel strategy, experimentation design, in-platform execution, creative testing, conversion rate optimisation, and measurement. This is a hands-on role for someone who can diagnose the biggest levers, then ship tests weekly and scale what works.
Key Responsibilities:
- Acquisition across paid + organic levers: Plan, launch, and optimise campaigns across Meta, TikTok, Google (Search/YouTube/PMax), Apple Search Ads, and (as needed) LinkedIn, programmatic, affiliates, influencers, Reddit, Snapchat, Pinterest.
- Build channel strategies by intent and funnel stage, not single-platform optimisation.
- For B2B accounts: drive qualified pipeline, improve stage conversion, and work closely with founders and sales teams on funnel strategy.
- Experimentation and growth cadence: Operate weekly growth sprints, set goals/constraints (CAC/CPA, payback, margin), maintain a prioritised testing backlog, run clean experiments, scale winners, and stop underperforming tests quickly.
- Design structured tests across targeting, creatives, offers, landing pages, onboarding flows, and lifecycle messaging.
- Creative testing and performance creative systems: Write clear creative briefs tailored to persona, platform behaviour, and funnel stage. Partner with our in-house creative team to build repeatable creative testing systems and reduce ad fatigue. Use performance insights to iterate messaging, formats, and concepts at speed.
- CRO and post-click conversion: Improve landing pages, funnels, and message match so traffic converts efficiently. Run CRO experiments across page structure, copy, forms, offers, and onboarding flows.
- Measurement and mobile-specific performance: Own tracking and reporting hygiene, work confidently with privacy-era measurement and quality-based optimisation. Use MMPs like AppsFlyer, Adjust, or Branch, plus analytics tools and dashboards.
- Client outcomes and internal standards: Own day-to-day performance across accounts, weekly reporting, and stakeholder communication. Build and maintain playbooks, test libraries, and “what works” documentation to raise the bar across the team.
What Success Looks Like:
First 30–60 days: You’ve taken ownership of key accounts, identified measurement gaps, and shipped meaningful tests weekly. You’ve built a prioritised experimentation backlog and a creative testing plan.
Growth Marketing Manager in London employer: Growthcurve
Contact Detail:
Growthcurve Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your growth marketing successes. When you get the chance to chat with potential employers, share your insights and results to demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to growth marketing. Think about how you’d tackle specific challenges they might face. This will help you stand out as someone who’s ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who want to make an impact. Plus, it shows you’re genuinely interested in being part of our team at Growthcurve.
We think you need these skills to ace Growth Marketing Manager in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for growth marketing shine through! We want to see that you’re genuinely excited about the role and how you can contribute to our mission at Growthcurve.
Tailor Your Experience: Make sure to highlight your relevant experience in mobile growth and performance marketing. We love seeing specific examples of how you've driven results in past roles, so don’t hold back on the details!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the Growth Marketing Lead position.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Growthcurve
✨Know Your Growth Marketing Inside Out
Make sure you’re well-versed in growth marketing strategies, especially around mobile growth. Brush up on your knowledge of platforms like Meta, TikTok, and Google, and be ready to discuss how you would optimise campaigns across these channels.
✨Showcase Your Experimentation Skills
Prepare to talk about your experience with running experiments and A/B tests. Have specific examples ready where you’ve diagnosed issues, set goals, and scaled successful tests. This will demonstrate your hands-on approach and ability to drive results.
✨Understand the Client's Needs
Research Growthcurve and its clients before the interview. Be prepared to discuss how you would tailor channel strategies for different types of businesses, whether B2C or B2B. Showing that you understand their model will set you apart.
✨Be Ready to Discuss Creative Testing
Since creative testing is a big part of the role, think about how you would write effective creative briefs and collaborate with creative teams. Bring examples of past campaigns where you’ve successfully reduced ad fatigue through innovative testing.
