At a Glance
- Tasks: Design high-performing email and SMS creatives for ecommerce brands.
- Company: Join Growth Shop, a dynamic team focused on innovative CRM solutions.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on creativity and innovation.
- Why this job: Make an impact by creating conversion-focused designs that drive real results.
- Qualifications: 2-5 years of digital design experience with a strong portfolio in email design.
The predicted salary is between 31500 - 38500 £ per year.
Core Purpose
Growth Shop is looking for a CRM Designer specialising in email who understands how creative, UX, brand, and conversion work together inside the inbox.
You’ll design high-performing email and SMS creative for ecommerce brands, build reusable design systems, and collaborate closely with CRM strategists, copywriters, and technical CRM specialists.
We’re looking for someone who understands that an email isn't simply a graphic; it is a conversion experience.
Key Responsibilities
- Design high-performing email creative for ecommerce campaigns and lifecycle flows.
- Translate CRM strategy and creative briefs into conversion-focused email layouts.
- Create designs that work across mobile and desktop.
- Develop reusable email modules, templates, and design systems.
- Collaborate with CRM Copywriters on hierarchy, messaging, offers, product content, and CTAs.
- Work with CRM Executives and technical specialists to ensure designs can be accurately implemented.
• Design lifecycle experiences including
- Welcome
- Browse abandonment
- Cart/checkout abandonment
- Post-purchase
- Replenishment
- Win-back
- Promotional campaigns
- Maintain brand consistency across different clients.
- Use performance data and testing results to improve layout, hierarchy, imagery, CTA treatment, and creative direction.
- Prepare designs for implementation and provide clear specifications/assets.
- Contribute to creative audits, pitches, and new-business opportunities.
- Help develop Growth Shop's CRM design standards and reusable systems.
What we're looking for
- 2–5+ years of digital, email, ecommerce, or CRM design experience.
- Strong portfolio of email design work, preferably ecommerce/DTC.
- Advanced Figma and/or Adobe Creative Suite skills.
- Strong understanding of responsive email design.
- Strong understanding of UX, hierarchy, accessibility, typography, and mobile-first design.
- Ability to design within real-world email platform constraints.
- Strong visual judgement and brand-system skills.
- Comfortable collaborating with copywriters, strategists, and technical CRM specialists.
- Understanding of HTML email is a strong plus.
- Ability to manage multiple clients and deadlines in an agency environment.
What success looks like
- Emails are visually strong, on-brand, conversion-focused, and technically implementable.
- Creative contributes to improved engagement, click-through, conversion, and revenue.
- Reusable modules and design systems improve production quality and efficiency.
- Designs are delivered reliably with minimal implementation rework.
- You work seamlessly with CRM strategy, copy, and technical teams.
CRM Designer in Peterborough employer: GROWTH SHOP
Growth Shop is an exceptional employer for a CRM Designer, offering a dynamic work culture that fosters creativity and collaboration. With a focus on employee growth, you will have the opportunity to develop your skills in a supportive environment while working on high-impact projects for ecommerce brands. Located in a vibrant area, our team enjoys a flexible work-life balance and the chance to contribute to innovative design standards that drive real results.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Designer in Peterborough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GROWTH SHOP and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GROWTH SHOP are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GROWTH SHOP on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GROWTH SHOP. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Designer in Peterborough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GROWTH SHOP. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GROWTH SHOP:Show us that you’ve done your homework! In your application, briefly mention what you admire about GROWTH SHOP’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GROWTH SHOP
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GROWTH SHOP will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GROWTH SHOP, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
