At a Glance
- Tasks: Manage CRM and optimise customer journeys for engagement and revenue.
- Company: Join a leading health and supplement company with a focus on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Empowering leadership that encourages initiative and creativity.
- Why this job: Make a real impact on customer loyalty and brand success in a dynamic environment.
- Qualifications: Experience in CRM management and a passion for data-driven marketing.
The predicted salary is between 40000 - 50000 € per year.
Joining an industry-leading health and supplement company, you will manage CRM as a cornerstone of the brand's marketing engine. You will be responsible for the end-to-end customer lifecycle, ensuring that every touchpoint—from the first welcome email to long-term subscription loyalty is optimised for engagement and revenue.
Key Responsibilities
- Develop and execute a comprehensive customer journey roadmap, utilising cohort analysis and repurchase patterns to drive growth.
- Own all automated flows (welcome, replenishment, win-back) and execute high-performing email campaigns backed by rigorous A/B testing.
- Optimize the brand's loyalty platform to improve member activation and align rewards with subscription goals.
- Produce structured performance reporting, translating database insights into actionable recommendations for the wider brand and ecommerce teams.
- Maintain peak deliverability and database health, ensuring GDPR compliance and high inbox placement.
Accountabilities
- Full end-to-end CRM channel management and revenue performance.
- Optimization of engagement, conversion, and repeat purchase metrics.
- Scaling the effectiveness of automation and loyalty initiatives.
- Ensuring data integrity and strategic, data-backed reporting.
This is a great role, working for a marketing leader who wants to empower you to deliver outcomes. You'll need to demonstrate experiences you've had doing this role already but also a real passion, drive, naturally inquisitive and be able to use your own initiative.
Retention Marketing Manager employer: Growth & Company
As a leading health and supplement company, we pride ourselves on fostering a dynamic work culture that champions innovation and personal growth. Our employees enjoy comprehensive benefits, including flexible working arrangements and opportunities for professional development, all while contributing to a mission that promotes wellness and healthy living. Join us in a vibrant location where your contributions directly impact customer engagement and brand loyalty, making every day rewarding and meaningful.
StudySmarter Expert Advice🤫
We think this is how you could land Retention Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in CRM and marketing campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to retention marketing. Think about how you can demonstrate your experience with customer journeys and data-led growth strategies.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Retention Marketing Manager
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about managing CRM and optimising customer journeys. Share specific experiences that highlight your passion for retention marketing.
Be Data-Driven:Since this role is all about data-led growth, make sure to include examples of how you've used data in your previous roles. We love seeing how you've translated insights into actionable strategies, so don’t hold back on those numbers!
Tailor Your Application:Take the time to customise your application for us. Highlight your relevant experiences that align with our key responsibilities, like campaign excellence and loyalty management. A tailored application shows us you’re serious about joining our team!
Keep It Professional Yet Personal:While we appreciate a friendly tone, remember to keep it professional. Use clear language and structure your application well. We want to get to know you, but we also need to see that you can communicate effectively in a business context.
How to prepare for a job interview at Growth & Company
✨Know Your Customer Journey
Before the interview, dive deep into understanding the customer journey in CRM. Be ready to discuss how you've developed and executed customer journey roadmaps in the past. Highlight specific examples where your strategies led to increased engagement or revenue.
✨Showcase Campaign Success
Prepare to talk about your experience with automated email campaigns. Bring examples of A/B tests you've conducted and the results they yielded. This will demonstrate your ability to own and optimise high-performing campaigns, which is crucial for this role.
✨Data-Driven Mindset
Since data-led growth is key, be prepared to discuss how you've used data insights to inform marketing strategies. Share specific instances where your reporting translated into actionable recommendations that improved performance metrics.
✨Passion and Initiative
This role requires a genuine passion for marketing and a proactive approach. Be ready to express your enthusiasm for the health and supplement industry, and share examples of how you've taken initiative in previous roles to drive results.
