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For Companies At a Glance
- Tasks: Lead conversion rate optimization and enhance digital experiences across multiple educational brands.
- Company: Join a fast-growing, profitable organization transforming the education sector with innovative solutions.
- Benefits: Enjoy competitive pay, a collaborative environment, and the chance to shape impactful online strategies.
- Why this job: Make a real difference in education while thriving in a mission-driven, innovative culture.
- Qualifications: Experience in CRO, strong analytical skills, and proficiency in tools like Hubspot and Google Analytics required.
- Other info: Ideal for those passionate about driving growth and improving user journeys in education.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Are you a data-driven CRO expert, ready to optimise digital experiences and drive growth for a fast-scaling, private equity-backed group?
We’ve partnered with a highly profitable and rapidly growing organisation revolutionising the education sector through innovative solutions for behaviour management and teacher recruitment.
With over 12,000 schools already benefiting from its offerings, this group is on a mission to scale globally, and high-converting online user journeys are at the heart of its strategy.
This role offers the opportunity to own and optimise digital touchpoints across multiple brands, transforming the way teachers, schools, and parents engage with cutting-edge educational resources.
✏️
Key Responsibilities
- Conversion Optimisation: Conduct quantitative and qualitative analysis to identify impactful changes across group websites, from teacher recruitment platforms to subscription-based training services.
- Strategic Testing: Design and execute A/B tests and implement UI/UX improvements to enhance user engagement and drive conversions.
- Cross-Functional Collaboration: Work closely with marketing, product, L&D, and IT teams to align on conversion strategies and execute high-impact initiatives.
- Platform Management: Leverage tools like Hubspot, Google Analytics, and PowerBI to extract actionable insights; manage Wordpress sites and oversee agency/freelance UX/UI designers when needed.
- Stakeholder Management: Evangelise the benefits of optimised user journeys and build strong partnerships across teams to prioritise high-ROI opportunities.
- Profitability Focus: Use frameworks like ICE (Impact, Confidence, Effort) to ensure every intervention aligns with the group’s growth and revenue goals.
What We’re Looking For
- Proven experience in end-to-end CRO, ideally across both B2B and B2C digital journeys.
- Strong analytical skills, with proficiency in Hubspot, Google Analytics, and data visualisation tools.
- Experience in UI/UX testing and implementation, with a good grasp of Wordpress (or a desire to learn).
- Excellent communication and collaboration skills to manage stakeholders across multiple business units.
- Entrepreneurial mindset with a track record of delivering measurable, profitable growth.
- Bonus: Background in data analysis, consulting, or a related field.
Culture and Fit
Join a mission-driven organisation that prioritises making a meaningful impact on the education sector. The team values collaboration, innovation, and a focus on measurable outcomes, creating an environment where you can thrive professionally while contributing to a cause that matters.
What’s on Offer
- Opportunity to own and shape the online optimisation strategy for a group of high-impact brands.
- A collaborative team environment that supports experimentation and innovation.
- Competitive compensation and the chance to contribute to a fast-scaling, private equity-backed success story.
If you’re passionate about driving growth through high-performing online journeys and ready to make a difference in the education space, apply now!
Product Manager (Conversion Rate) employer: Growth & Company
Contact Detail:
Growth & Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager (Conversion Rate)
✨Tip Number 1
Familiarize yourself with the latest trends in conversion rate optimization (CRO) and be prepared to discuss specific strategies you've implemented in the past. Highlight your experience with A/B testing and how it has led to measurable improvements.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used tools like Google Analytics and Hubspot to drive decisions. Be ready to explain how you extract actionable insights from data and apply them to enhance user experiences.
✨Tip Number 3
Emphasize your collaborative approach by sharing experiences where you've worked cross-functionally with marketing, product, and IT teams. Discuss how you’ve successfully aligned conversion strategies across different business units.
✨Tip Number 4
Demonstrate your entrepreneurial mindset by discussing past projects where you took initiative to drive growth. Use frameworks like ICE to illustrate how you prioritize high-impact opportunities that align with business goals.
We think you need these skills to ace Product Manager (Conversion Rate)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in conversion rate optimisation (CRO) and showcases your analytical skills. Include specific examples of successful A/B tests or UI/UX improvements you've implemented.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the education sector and how your background aligns with the company's mission. Mention your experience with tools like Hubspot and Google Analytics, and how you can contribute to their growth.
Showcase Your Analytical Skills: Provide concrete examples of how you've used data to drive decisions in previous roles. Highlight any frameworks you've applied, such as ICE, to demonstrate your strategic thinking.
Emphasize Collaboration: Since this role involves cross-functional collaboration, mention instances where you've successfully worked with different teams. Highlight your communication skills and ability to manage stakeholders effectively.
How to prepare for a job interview at Growth & Company
✨Showcase Your Data-Driven Mindset
Be prepared to discuss specific examples of how you've used data to drive conversion rate optimization in previous roles. Highlight your experience with tools like Google Analytics and Hubspot, and be ready to explain how you derived actionable insights from the data.
✨Demonstrate Your A/B Testing Expertise
Since strategic testing is a key responsibility, come equipped with examples of A/B tests you've designed and executed. Discuss the outcomes and what you learned from those experiences, emphasizing your ability to enhance user engagement through UI/UX improvements.
✨Emphasize Cross-Functional Collaboration
Prepare to talk about your experience working with various teams such as marketing, product, and IT. Share specific instances where your collaboration led to successful conversion strategies or high-impact initiatives, showcasing your excellent communication skills.
✨Align with the Company’s Mission
Research the organization’s impact on the education sector and be ready to express your passion for making a difference. Discuss how your entrepreneurial mindset and focus on measurable outcomes align with their mission-driven culture.
