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For Companies At a Glance
- Tasks: Lead the digital experience and enhance the company’s website for better customer engagement.
- Company: Join a top DTC wellness brand focused on making a positive impact on people's lives.
- Benefits: Enjoy a competitive salary, supportive team culture, and opportunities for personal growth.
- Why this job: Be part of a mission-driven brand at a crucial growth stage, making real-world changes.
- Qualifications: Strong commercial acumen and experience in digital product management are essential.
- Other info: Collaborate with a smart, low-ego team and drive meaningful wellness initiatives.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Our client, a leading DTC wellness brand, is looking for a Product Lead to drive and shape their digital experience.
Key Responsibilities
- Own and evolve the company’s website and end-to-end digital experience
- Conduct customer research to understand motivations, pain points and barriers to purchase
- Develop hypotheses and lead structured experimentation (A/B tests, pricing, UX flows) to improve conversion, retention and lifetime value
- Collaborate with an external development agency to implement improvements
- Align product changes with broader marketing and commercial strategies alongside the growth team
- Rethink pricing and product positioning to optimise for both user needs and business goals
- Build and manage a clear prioritisation framework for digital initiatives, rooted in commercial impact
- Communicate rationale, progress and results effectively to founders and cross-functional teams
About You
- Strong commercial acumen with the ability to optimise for P&L impact
- Experience owning a digital product or website in a DTC or consumer-facing business
- Skilled in customer insight – conducting interviews and spotting patterns
- Proficient in experimentation and iterative optimisation (CRO, pricing, subscription models)
- Excellent prioritisation skills and stakeholder management
- Genuine interest in wellness and creating meaningful impact
Why Join
- Opportunity to join a mission-led brand at a pivotal growth stage
- Make a tangible difference in people’s lives worldwide
- Work within a supportive, smart and low-ego team
- Competitive salary and benefits
Product Lead employer: Growth & Company
Contact Detail:
Growth & Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Lead
✨Tip Number 1
Familiarise yourself with the latest trends in digital product management, especially within the DTC wellness sector. This knowledge will help you speak confidently about how you can enhance the company's digital experience during interviews.
✨Tip Number 2
Prepare to discuss specific examples of how you've successfully conducted customer research and implemented changes based on insights. Highlighting your ability to understand user motivations and pain points will set you apart.
✨Tip Number 3
Showcase your experience with A/B testing and iterative optimisation by preparing a case study or two. Be ready to explain how your experiments led to measurable improvements in conversion rates or customer retention.
✨Tip Number 4
Demonstrate your commercial acumen by discussing how you've aligned product strategies with broader marketing goals in previous roles. This will illustrate your understanding of the business impact of product decisions.
We think you need these skills to ace Product Lead
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and required skills for the Product Lead position. Tailor your application to highlight how your experience aligns with these specific requirements.
Showcase Relevant Experience: In your CV and cover letter, emphasise your experience in owning digital products or websites, particularly in DTC or consumer-facing businesses. Provide concrete examples of how you've improved conversion rates or customer engagement.
Highlight Customer Insight Skills: Demonstrate your ability to conduct customer research and derive insights. Mention any relevant projects where you identified customer pain points and how you addressed them through product changes or experimentation.
Communicate Effectively: When writing your application, ensure that your communication is clear and concise. Use bullet points for easy readability and make sure to articulate your rationale for applying and how you can contribute to the company's mission.
How to prepare for a job interview at Growth & Company
✨Showcase Your Commercial Acumen
Be prepared to discuss how your previous experiences have positively impacted P&L. Highlight specific examples where your decisions led to increased revenue or reduced costs, as this role requires strong commercial insight.
✨Demonstrate Customer Insight Skills
Since the role involves conducting customer research, come equipped with examples of how you've successfully gathered and analysed customer feedback in the past. Discuss any patterns you identified and how they influenced product decisions.
✨Prepare for Experimentation Discussions
Familiarise yourself with A/B testing and other experimentation methods. Be ready to share your experiences with iterative optimisation and how these strategies improved conversion rates or user engagement in your previous roles.
✨Align with Company Values
Research the wellness brand's mission and values. During the interview, express your genuine interest in wellness and how it aligns with your personal and professional goals. This will show that you're not just a fit for the role, but also for the company culture.
