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- Tasks: Lead performance marketing for a fast-growing probiotics startup across Meta and TikTok.
- Company: Join a rapidly scaling startup with triple-figure YoY growth in the health sector.
- Benefits: Enjoy a competitive salary, equity options, and creative freedom in your role.
- Why this job: Be part of a dynamic team, drive customer engagement, and shape brand strategy creatively.
- Qualifications: Experience in managing high-performance Meta & TikTok campaigns; creativity and data-driven mindset required.
- Other info: Collaborate closely with founders and a talented team to achieve ambitious growth objectives.
The predicted salary is between 36000 - 60000 £ per year.
We\’re hiring a Performance Manager for a fast-growing probiotics startup to take ownership of performance marketing across Meta and other channels. The business is scaling rapidly (think triple-figure YoY growth 🤯) and needs a data-driven, creative thinker to drive customer acquisition, engagement, and revenue growth.
This role is all about performance marketing, but with a heavy emphasis on creative — from helping to develop high-performing ad creatives to launching and optimising campaigns. The ideal candidate will blend performance marketing expertise with creative strategy, ensuring every ad is designed to convert.
Key Responsibilities:
📱 Paid Social Strategy & Execution
- Lead the end-to-end strategy and implementation for Meta and TikTok ads, ensuring strong ROAS, CPA, and LTV.
- Plan, execute, and continuously optimise campaigns to drive scalable customer growth.
- Stay ahead of platform updates, trends, and best practices to unlock new performance opportunities.
🎨 Creative Strategy & Ideation
- Analyse top-performing ads, develop hypotheses, and test new creative approaches.
- Work with the in-house brand team as well as designers, freelancers, and content creators to produce high-impact ad assets, including UGC, motion graphics, and statics.
- Help lead creative brainstorming sessions, ensuring ad angles and messaging align with customer insights.
📊 Experimentation & Performance Optimisation
- Run structured A/B tests to optimise ad copy, visuals, and landing pages.
- Use data-driven insights to iterate and refine creatives for better performance.
- Leverage analytics to inform audience targeting, budget allocation, and bidding strategies.
🤝 Collaboration & Stakeholder Management
- Work closely with the founders, CEO, and wider team to align performance marketing with overall growth objectives.
- Brief and manage freelancers, agencies, and creators, ensuring creative consistency and high-quality execution.
- Provide clear reporting and insights to internal stakeholders on ad performance and strategic recommendations.
Ideal Candidate:
📈 Paid Social Expert. Proven experience managing high-performance Meta & TikTok campaigns. A nice-to-have would be experience with Google paid search.
🖌 Creative & Data-Driven. Ability to balance performance insights with creative innovation.
🔍 Detail-Oriented & Organised. Skilled at managing multiple campaigns and projects simultaneously.
💡 Experimentation Mindset. Passionate about testing, learning, and optimising.
🤝 Collaborative & Communicative. Comfortable working across teams and managing external partners.
🎨 Resourceful & Hands-On. Capable of briefing creatives and refining assets when needed.
What’s on Offer:
🌟 Competitive salary + equity
💰 Money in the bank. Well-funded business backed by reputable VC funds
🚀 Impressive growth. The chance to join a rocket ship full of smart and experienced team members
💼 Creative freedom & the opportunity to help shape a brand
Performance Marketing Manager employer: Growth & Company
Contact Detail:
Growth & Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends and updates on Meta and TikTok advertising. Being knowledgeable about platform changes can give you an edge in discussions and show that you're proactive about staying ahead in performance marketing.
✨Tip Number 2
Prepare to showcase your creative thinking by bringing examples of high-performing ad creatives you've worked on. Highlighting your ability to blend creativity with data-driven insights will resonate well with our focus on performance marketing.
✨Tip Number 3
Demonstrate your experimentation mindset by discussing past A/B tests you've conducted. Be ready to share what you learned from these experiments and how they influenced your campaign strategies.
✨Tip Number 4
Show your collaborative spirit by preparing examples of how you've successfully worked with cross-functional teams or external partners. This role requires strong communication skills, so highlighting your teamwork experiences will be beneficial.
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with performance marketing, especially on Meta and TikTok. Include specific metrics that demonstrate your success in previous roles, such as ROAS and CPA.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and creativity. Mention how you can contribute to the company's rapid growth and provide examples of past campaigns you've successfully managed.
Showcase Your Creative Work: If possible, include a portfolio or links to high-performing ad creatives you've developed. This will help demonstrate your ability to blend creativity with data-driven strategies.
Highlight Collaboration Skills: Emphasize your experience working with cross-functional teams and external partners. Provide examples of how you've successfully collaborated to achieve marketing goals.
How to prepare for a job interview at Growth & Company
✨Showcase Your Performance Marketing Expertise
Be prepared to discuss your previous experience with Meta and TikTok campaigns. Highlight specific metrics you've achieved, such as ROAS and CPA, and be ready to explain the strategies you used to reach those results.
✨Demonstrate Your Creative Thinking
Since this role emphasizes creativity, come equipped with examples of high-performing ad creatives you've developed. Discuss your process for brainstorming and how you collaborate with designers and content creators to produce impactful ads.
✨Emphasize Your Data-Driven Approach
Prepare to talk about how you use data to inform your marketing decisions. Share examples of A/B tests you've conducted and how you've leveraged analytics to optimize campaigns and improve performance.
✨Highlight Your Collaboration Skills
This position requires working closely with various stakeholders. Be ready to discuss your experience in managing teams, freelancers, and agencies, and how you ensure creative consistency and quality in your projects.
