Performance Marketing Lead

We\’re recruiting for an innovative, sustainability-focused business that\’s disrupting a £100 billion consumer category. Founded by passionate entrepreneurs with specialised backgrounds, the company has created a line of eco-friendly products that are transforming everyday household routines.

The business has achieved remarkable growth with over 200,000 loyal subscribers and a five-fold increase in sales over the past year. They\’ve earned top rankings on prestigious growth lists, including 2025\’s FEBE Growth 100 and the Sunday Times 100.

Role Overview: The ideal candidate will have strong media buying experience across digital platforms with proven performance marketing success. Reporting to the Head of Paid Acquisition (but in reality working alongside), you\’ll lead media buying and work with the performance marketing agency to maximise customer acquisition.

Key Responsibilities:

• Optimise campaigns on Meta, TikTok and YouTube alongside agency partners
• Identify new performance channels to diversify media mix and drive growth
• Track campaign performance using in-platform data and third-party attribution software
• Implement full-funnel approach to media buying to reach and convert new audiences
• Establish product-specific CPA targets to ensure optimal CAC:LTV ratios
• Report on key metrics and provide insights for creative and paid strategy
• Identify top-performing creatives to support future ad development
• Collaborate with growth, marketing & finance teams on acquisition campaigns

Qualifications:

• 4+ years DTC social media advertising experience managing £100k+ monthly spend
• Expertise in Meta, TikTok & YouTube platforms
• Strong data analytics skills for performance insights and strategy adjustments
• Knowledge of high-performing ad concept fundamentals
• Experience with Google Analytics, Northbeam and Triple Whale
• Understanding of attribution models and marketing ecosystem optimisation

Why Join?

• Competitive salary + other benefits
• Impressive growth. The chance to join a rocket ship full of smart and experienced team members.
• Ample career growth opportunities within performance and growth.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Advertising and Marketing

Industries

Soap and Cleaning Product Manufacturing and Personal Care Product Manufacturing

#J-18808-Ljbffr