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- Tasks: Lead performance marketing for a luxury D2C brand, focusing on Meta paid social.
- Company: Join one of the UK's top 10 fastest-growing businesses and make an impact.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be at the forefront of innovative marketing strategies and drive real results.
- Qualifications: Proven expertise in Meta paid social and strong analytical skills required.
- Other info: Collaborate with creative teams and optimize campaigns for maximum ROI.
The predicted salary is between 43200 - 72000 £ per year.
Job Description Are you an expert in performance marketing, ready to lead growth efforts for a luxury/premium D2C brand? We’ve partnered with one of the Top-10 fastest-growing businesses in the UK. They are looking to in-house the performance marketing function, starting with a Performance Lead to scale customer acquisition, revenue, and profitability, with a primary focus on Meta paid social. 🚀🚀🚀 Key Responsibilities Meta Paid Social: Own and optimise Meta as the core growth channel, driving ad ideation, testing, and execution to maximise performance. Collaborate with creative strategists on ad briefs and work with designers to deliver impactful campaigns. Provide detailed performance insights to inform ongoing strategy and improve ROI. Other Channels: Partner with external teams to drive growth in Google Ads and SEO. Manage affiliate and referral programs, focusing on incremental gains. Website Optimisation: Drive CRO and AOV improvements through testing and implementation, leveraging Shopify where possible. What We’re Looking For Proven expertise in Meta paid social, with a track record of scaling campaigns and driving results. Strong analytical skills, with the ability to interpret data and optimise strategies. Experience in D2C per…
Performance Lead employer: Growth & Company
Contact Detail:
Growth & Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Lead
✨Tip Number 1
Familiarize yourself with the latest trends and updates in Meta paid social advertising. Being knowledgeable about recent changes can give you an edge in discussions and demonstrate your commitment to staying ahead in performance marketing.
✨Tip Number 2
Prepare to showcase your previous successes in scaling campaigns. Have specific examples ready that highlight your analytical skills and how you've driven results through data interpretation and strategy optimization.
✨Tip Number 3
Network with professionals in the D2C space, especially those who have experience with luxury brands. Engaging with industry peers can provide insights and potentially valuable connections that may help you during the interview process.
✨Tip Number 4
Be prepared to discuss your approach to collaboration with creative teams. Highlight how you’ve worked with designers and strategists in the past to create impactful campaigns, as this will be crucial for the role.
We think you need these skills to ace Performance Lead
Some tips for your application 🫡
Highlight Relevant Experience: Make sure to emphasize your proven expertise in performance marketing, particularly with Meta paid social. Use specific examples of campaigns you've scaled and the results achieved.
Showcase Analytical Skills: Demonstrate your strong analytical skills by including instances where you've interpreted data to optimize strategies. Mention any tools or methodologies you used to drive performance.
Tailor Your Application: Customize your CV and cover letter to reflect the key responsibilities outlined in the job description. Highlight your experience with website optimization, Google Ads, and affiliate programs.
Provide Performance Insights: Include a section in your application that discusses how you have provided detailed performance insights in previous roles. This will show your ability to inform ongoing strategy and improve ROI.
How to prepare for a job interview at Growth & Company
✨Showcase Your Meta Expertise
Be prepared to discuss your previous experience with Meta paid social campaigns. Highlight specific examples where you successfully scaled campaigns and drove results, as this is a core focus for the role.
✨Demonstrate Analytical Skills
Since strong analytical skills are crucial, come ready to explain how you've interpreted data in past roles. Discuss how you've used insights to optimize strategies and improve ROI.
✨Collaborative Mindset
This position requires collaboration with creative strategists and designers. Share examples of how you've worked effectively in teams to deliver impactful campaigns, emphasizing your communication skills.
✨Discuss Website Optimization Experience
Be ready to talk about your experience with website optimization, particularly in driving CRO and AOV improvements. If you've worked with Shopify, mention specific strategies you've implemented that led to measurable results.
