At a Glance
- Tasks: Craft winning creative strategies that drive growth for exciting DTC brands.
- Company: Join a dynamic network of performance-led Creative Strategists.
- Benefits: Collaborate with innovative start-ups and scale-ups in a fast-paced environment.
- Other info: Perfect for those who thrive on creativity and organisation in a vibrant setting.
- Why this job: Make an impact by shaping creative content that resonates and scales brands.
- Qualifications: Experience in creative strategy, performance marketing, and understanding of Meta and TikTok.
The predicted salary is between 36000 - 60000 £ per year.
Our client, an exciting fast-growing brand in the women's wellness space, is looking for a Performance Creative Strategist to join their team.
What you’ll do:
- Lead creative strategy for paid social channels, primarily Meta, with TikTok and YouTube also included
- Use customer insights, market data, and performance results to develop creative ideas and testing plans
- Manage the full creative process, including briefing, production, and a small in-house team of two direct reports, plus agency partners
- Work closely with performance marketing, brand, CRM, and product teams to ensure alignment across the customer journey
- Communicate creative testing results and business impact (like customer acquisition costs and lifetime value) to senior leadership
Who you are:
- Experienced senior creative strategist from DTC, health/wellness, or subscription businesses with strong performance marketing knowledge
- Strong creative judgment combined with commercial understanding – comfortable briefing designers and presenting to founders
- Skilled at building testing roadmaps and incorporating AI tools to improve creative production
- Collaborative team player who can partner across functions and position creative strategy as central to business growth
- Opportunity to join a mission‑led brand at a pivotal growth stage.
- Make a tangible difference in people’s lives worldwide.
- Work within a supportive, smart and low‑ego team.
Performance Creative Strategist employer: Growth & Company
Join a dynamic team of performance-led Creative Strategists where creativity meets growth in the heart of the DTC landscape. Our collaborative work culture fosters innovation and offers ample opportunities for professional development, allowing you to thrive while working with exciting start-ups and scale-ups. With a focus on creative excellence and a commitment to employee growth, we provide a unique environment that empowers you to make a meaningful impact in the world of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Creative Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who are already working as Creative Strategists. A friendly chat can open doors and give you insights that could help you stand out.
✨Tip Number 2
Show off your creative chops! Create a portfolio that highlights your best work in performance marketing and DTC brands. Make it visually appealing and easy to navigate – we want to see what makes you tick!
✨Tip Number 3
Stay updated on trends! Follow the latest in Meta and TikTok ad formats. Share your thoughts on what’s working and what’s not – this shows you’re not just a passive observer but an active participant in the creative landscape.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team of performance-led Creative Strategists.
We think you need these skills to ace Performance Creative Strategist
Some tips for your application 🫡
Show Off Your Creative Strategy Skills:Make sure to highlight your experience in creative strategy and performance marketing. We want to see how you've crafted winning campaigns, especially in the DTC space, so don’t hold back on those success stories!
Know Your Platforms:Since we’re all about Meta and TikTok, it’s crucial to demonstrate your understanding of these ad formats. Share examples of how you’ve used these platforms effectively in your previous roles to drive growth.
Be Organised and Detail-Oriented:We love a candidate who can juggle multiple projects without dropping the ball! In your application, mention how you stay organised and manage your time effectively while working on various creative projects.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with our growing team!
How to prepare for a job interview at Growth & Company
✨Know Your Creative Stuff
Make sure you brush up on your knowledge of creative strategy and performance marketing. Be ready to discuss specific campaigns you've worked on, especially in the DTC space. Highlight what made those campaigns successful and how your creative input drove growth.
✨Get Familiar with Meta and TikTok
Since the role requires a strong understanding of Meta and TikTok ad formats, do your homework! Familiarise yourself with the latest trends and best practices on these platforms. Bring examples of ads that caught your eye and explain why they worked – this shows you're not just a passive consumer but an active strategist.
✨Showcase Your Organisational Skills
Being highly organised is key for juggling multiple projects. Prepare to share examples of how you've managed various creative tasks simultaneously. You could even mention tools or methods you use to stay on top of everything – it’ll show you’re proactive and ready to hit the ground running.
✨Engage with the Brand's Content
Before the interview, take some time to study the brand’s content and campaigns. Think critically about what works and what doesn’t. This will not only help you understand their style but also give you insights to discuss during the interview, showing that you’re genuinely interested and invested in their success.
