At a Glance
- Tasks: Lead creative strategy for social channels and manage the full creative process.
- Company: Fast-growing brand in the women's wellness space with a mission-driven focus.
- Benefits: Competitive salary, supportive team, and opportunity to make a real impact.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Join a pivotal growth stage and help improve lives worldwide.
- Qualifications: Experienced in creative strategy with strong performance marketing knowledge.
The predicted salary is between 60000 - 80000 £ per year.
Our client, an exciting fast-growing brand in the women's wellness space, is looking for a Creative Strategy Lead to join their team.
What you'll do:
- Lead creative strategy for paid social channels, primarily Meta, with TikTok and YouTube also included.
- Use customer insights, market data, and performance results to develop creative ideas and testing plans.
- Manage the full creative process, including briefing, production, and a small in-house team of two direct reports, plus agency partners.
- Work closely with performance marketing, brand, CRM, and product teams to ensure alignment across the customer journey.
- Communicate creative testing results and business impact (like customer acquisition costs and lifetime value) to senior leadership.
Who you are:
- Experienced senior creative strategist from DTC, health/wellness, or subscription businesses with strong performance marketing knowledge.
- Strong creative judgment combined with commercial understanding – comfortable briefing designers and presenting to founders.
- Skilled at building testing roadmaps and incorporating AI tools to improve creative production.
- Collaborative team player who can partner across functions and position creative strategy as central to business growth.
Why join:
- Opportunity to join a mission-led brand at a pivotal growth stage.
- Make a tangible difference in people's lives worldwide.
- Work within a supportive, smart and low-ego team.
- Competitive salary and benefits.
Performance Creative Lead employer: Growth & Company
Join a dynamic and mission-driven brand in the women's wellness sector, where your creative leadership will directly impact lives globally. Enjoy a collaborative work culture that values innovation and personal growth, alongside competitive salaries and benefits that reflect our commitment to employee well-being. This is an exciting opportunity to be part of a supportive team at a pivotal stage of growth, making your mark in a meaningful industry.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Creative Lead
✨Tip Number 1
Network like a pro! Reach out to people in the women's wellness space or related industries. Use LinkedIn to connect with potential colleagues and join relevant groups. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creative flair! When you get the chance to chat with hiring managers, bring examples of your past work that highlight your creative strategy skills. Make sure to discuss how your ideas led to measurable results – they love numbers!
✨Tip Number 3
Prepare for those interviews! Research the company’s current campaigns and think about how you can contribute to their growth. Be ready to discuss how you would lead creative strategies across paid social channels like Meta, TikTok, and YouTube.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be perfect for you. Plus, it shows you’re serious about joining our mission-led brand and making a difference in people's lives.
We think you need these skills to ace Performance Creative Lead
Some tips for your application 🫡
Show Your Creative Spark:When you're crafting your application, let your creativity shine through! Use engaging language and examples that showcase your unique approach to creative strategy. We want to see how you think outside the box!
Tailor Your Experience:Make sure to highlight your experience in DTC, health/wellness, or subscription businesses. We’re looking for someone who understands performance marketing, so connect your past roles to the skills we need. It’s all about making that connection clear for us!
Be Data-Driven:Since we value insights and performance results, include specific metrics or outcomes from your previous work. Show us how your creative strategies have impacted customer acquisition costs or lifetime value. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our mission-led team!
How to prepare for a job interview at Growth & Company
✨Know Your Creative Strategy Inside Out
Before the interview, dive deep into the creative strategies that have worked in the women's wellness space. Be ready to discuss how you’ve used customer insights and market data to drive successful campaigns. This will show your potential employer that you’re not just familiar with the industry but also passionate about it.
✨Showcase Your Collaborative Spirit
Since this role involves working closely with various teams, prepare examples of how you've successfully collaborated in the past. Highlight specific projects where you partnered with performance marketing or product teams to achieve a common goal. This will demonstrate your ability to work well within a team and align creative strategies with business objectives.
✨Bring Your Testing Roadmap
Be ready to discuss your approach to building testing roadmaps. Share any experiences where you incorporated AI tools to enhance creative production. This shows that you’re not only innovative but also data-driven, which is crucial for a role focused on performance marketing.
✨Communicate Results Effectively
Prepare to talk about how you’ve communicated creative testing results and their impact on business metrics like customer acquisition costs. Use clear examples to illustrate your ability to present complex information to senior leadership. This will highlight your strong communication skills and your understanding of the commercial side of creative strategy.
