At a Glance
- Tasks: Manage CRM to optimise customer engagement and revenue across the entire lifecycle.
- Company: Join a leading health and supplement company with a focus on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Work closely with a supportive marketing leader in a dynamic environment.
- Why this job: Make a real impact on customer loyalty and brand success through data-driven marketing.
- Qualifications: Experience in CRM management and a passion for data-led marketing strategies.
The predicted salary is between 40000 - 50000 € per year.
Joining an industry-leading health and supplement company, you will manage CRM as a cornerstone of the brand's marketing engine. You will be responsible for the end-to-end customer lifecycle, ensuring that every touchpoint—from the first welcome email to long-term subscription loyalty is optimised for engagement and revenue.
Key Responsibilities
- Develop and execute a comprehensive customer journey roadmap, utilising cohort analysis and repurchase patterns to drive growth.
- Own all automated flows (welcome, replenishment, win-back) and execute high-performing email campaigns backed by rigorous A/B testing.
- Optimize the brand's loyalty platform to improve member activation and align rewards with subscription goals.
- Produce structured performance reporting, translating database insights into actionable recommendations for the wider brand and ecommerce teams.
- Maintain peak deliverability and database health, ensuring GDPR compliance and high inbox placement.
Accountabilities
- Full end-to-end CRM channel management and revenue performance.
- Optimization of engagement, conversion, and repeat purchase metrics.
- Scaling the effectiveness of automation and loyalty initiatives.
- Ensuring data integrity and strategic, data-backed reporting.
This is a great role, working for a marketing leader who wants to empower you to deliver outcomes. You'll need to demonstrate experiences you've had doing this role already but also a real passion, drive, naturally inquisitive and be able to use your own initiative.
Retention Marketing Manager in London employer: Growth & Company
As a leading health and supplement company, we pride ourselves on fostering a dynamic work environment that champions innovation and personal growth. Our culture is built on collaboration and empowerment, providing you with the tools and support to excel in your role as Retention Marketing Manager. With a focus on data-driven strategies and customer engagement, you'll have the opportunity to make a significant impact while enjoying competitive benefits and a commitment to your professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Retention Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working in retention marketing. A casual chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past CRM campaigns and their results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s current marketing strategies. Be ready to discuss how you can optimise their customer journey and boost engagement based on your insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Retention Marketing Manager in London
Some tips for your application 🫡
Show Us Your Experience:When you're writing your application, make sure to highlight your key experiences that relate to the role. We want to see how you've developed customer journey roadmaps or executed email campaigns in the past—this is your chance to shine!
Be Data-Driven:Since this role is all about data-led growth, don’t forget to mention any experience you have with performance reporting and translating insights into actionable recommendations. We love a candidate who can back their strategies with solid data!
Demonstrate Your Passion:We’re looking for someone who’s not just qualified but also genuinely passionate about retention marketing. Share your enthusiasm for optimising customer touchpoints and improving engagement—let us feel your drive through your words!
Apply Through Our Website:Finally, make sure to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Growth & Company
✨Know Your Customer Journey
Before the interview, dive deep into understanding the customer journey in CRM. Be ready to discuss how you've developed and executed customer journey roadmaps in the past. Highlight specific examples where your strategies led to increased engagement or revenue.
✨Showcase Campaign Success
Prepare to talk about your experience with automated email campaigns. Bring examples of A/B tests you've conducted and the results they yielded. This will demonstrate your ability to own and optimise high-performing campaigns, which is crucial for the role.
✨Data-Driven Insights
Brush up on your data analysis skills! Be prepared to discuss how you've used cohort analysis and repurchase patterns to inform your marketing strategies. Showing that you can translate data into actionable insights will impress the interviewers.
✨Passion for Loyalty Programs
Express your enthusiasm for loyalty and referral management. Share any experiences you have in optimising loyalty platforms and improving member activation. This will show that you not only understand the importance of these initiatives but are also excited to drive them forward.
