At a Glance
- Tasks: Own growth strategy for France and/or Germany in a fast-paced AI-first SaaS company.
- Company: Fast-growing AI-first SaaS business with strong investor support.
- Benefits: Opportunity for leadership, autonomy, and making a measurable impact.
- Other info: Join a collaborative team with potential for career advancement.
- Why this job: Shape market strategies and drive real change in a dynamic environment.
- Qualifications: Experience in market growth, fluency in French and/or German, and strategic execution skills.
The predicted salary is between 50000 - 70000 £ per year.
Our client, a fast-growing AI-first SaaS business, is looking for an experienced Demand Generation Lead to own growth in France and/or Germany. Reporting to the VP of Marketing, this role will focus on shaping market-specific strategy, adapting central campaigns for local audiences, and building new initiatives that drive awareness, pipeline, and conversion across both regions. This is a true ownership role rather than a pure localisation brief. They’re looking for someone who combines strategic thinking with strong execution and knows how to build traction in-market.
Responsibilities
- Own go-to-market strategy for France and/or Germany
- Build and execute market-specific growth plans across brand and performance marketing
- Adapt central marketing activity for local audiences, channels, and commercial opportunities
- Develop localised assets, including landing pages, case studies, logos, and campaign messaging
- Identify and launch new initiatives to accelerate awareness, acquisition, and conversion
- Work closely with central marketing and commercial teams to prioritise opportunities and measure impact
- Over time, help shape the structure and leadership of the function as the markets scale
What we’re looking for
- Strong experience in France and/or Germany, ideally both
- Native or near-native fluency in French and/or German
- Proven track record of owning market growth in a hands-on, entrepreneurial environment
- Experience in SaaS, B2B tech, or similarly fast-growing digital businesses
- Confidence working in ambiguous environments with a high degree of autonomy
- A mix of strategic thinking and hands-on execution
- Experience collaborating across brand and performance marketing
- Leadership potential, with appetite to build and lead a team over time
- Strong product, real momentum, and strong investor support
- A broad role with real ownership and visibility
- The chance to make a measurable impact as the business scales
StudySmarter Expert Advice🤫
We think this is how you could land Country Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Growth & Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Growth & Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Growth & Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Growth & Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Country Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Growth & Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Growth & Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about Growth & Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Growth & Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Growth & Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Growth & Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
