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For Companies At a Glance
- Tasks: Lead and execute the content strategy across various channels, driving brand engagement.
- Company: Fast-growing AI-led software business with a focus on innovation.
- Benefits: Creative autonomy, opportunity to shape growth, and a vibrant work culture.
- Why this job: Join early in a dynamic company and make a real impact on its growth journey.
- Qualifications: Experience in creating standout content for tech brands and managing organic channels.
- Other info: Collaborative environment with room for experimentation and career advancement.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Our client, a fast-growing AI-led software business, is looking for a Head of Growth to help accelerate their next stage of expansion. This role sits at the intersection of brand, content and growth, with ownership over how the company shows up to its audience across organic and social channels.
What you’ll do
- Create, own and execute the company’s content strategy, partnering closely with marketing and key stakeholders such as product and founders.
- Own organic and social content end-to-end across key channels (e.g. LinkedIn, X, TikTok, Meta, email, blog, Reddit), defining the role each plays in the overall strategy.
- Bring brand positioning and tone of voice to life through compelling storytelling and high-quality creative that resonates wherever the ICP spends time.
- Take ideas from zero-to-one: form hypotheses, test scrappily and turn what works into repeatable programs.
- Tell “build in public” stories, including founder and employee spotlights, behind-the-scenes content and lessons learned along the journey.
- Partner closely with growth marketing to turn organic signals into scalable campaigns across paid social, influencers, YouTube and events.
- Collaborate with product marketing on launches, narratives and in-product moments.
- Support affiliates and influencers by leading with ideas and content that drive creative quality and coverage.
- Select, brief and manage freelancers or agencies to extend output without losing the brand voice.
- Define, track and report on content success metrics by channel, spanning awareness, engagement and acquisition.
Who you are
- You’ve created standout social and content work for B2B/B2C or product-led technology brands.
- You’ve worked hands-on as a practitioner (e.g. designer, videographer, writer, editor or similar creative role).
- You’ve owned organic channels end-to-end - from idea to execution to iteration based on performance.
- You understand distribution deeply and know what works natively across platforms like LinkedIn, Meta, TikTok and YouTube, and why.
- You’ve partnered closely with performance and product marketers, sharpening their work through strong creative execution.
How success will be measured
- Clear understanding of which content works on which channels, why it works and how to scale it.
- Awareness and engagement increase over time, with visibility into the content drivers behind performance.
- Weekly shipping of content experiments, with fast learning and iteration cycles.
- Organic campaigns feel consistently on-brand while delivering measurable results.
- Content operates with clarity: hypotheses, measurement, insights and next steps.
- A clear, consistent tone of voice and content strategy is established across the company.
Why join
- Shape the growth function from the ground up - build, own and influence rather than inherit.
- Be part of a product users love, with strong traction and a bold long-term vision.
- Work in a culture that values creativity, curiosity and autonomy, with real room to experiment and innovate.
- Join early in a fast-growing AI-led software company, with significant opportunity to influence the company’s trajectory.
Content Lead in London employer: Growth & Company
Contact Detail:
Growth & Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is especially important for roles like Content Lead where creativity and execution are key.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out to companies you admire, even if they’re not hiring. Express your interest and share how you can add value to their team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to apply directly.
We think you need these skills to ace Content Lead in London
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your storytelling skills. Remember, we’re looking for someone who can bring our brand to life, so don’t hold back!
Tailor Your Application: Make sure to tailor your application specifically for the Content Lead role. Highlight your experience with B2B/B2C content and how you've successfully owned organic channels. We want to see how you can fit into our vision!
Be Data-Driven: Don’t forget to include any metrics or results from your past work. Show us how you’ve measured success in your previous roles. We love numbers that tell a story, so make sure to include those insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Growth & Company
✨Know the Company Inside Out
Before your interview, dive deep into the company’s mission, values, and recent projects. Understanding their AI-led approach and how they position themselves in the market will help you tailor your responses and show genuine interest.
✨Showcase Your Creative Process
Be ready to discuss your past content strategies and how you’ve executed them. Highlight specific examples where you took ideas from zero-to-one, and explain your thought process behind storytelling and brand voice.
✨Demonstrate Platform Knowledge
Since this role involves various channels like LinkedIn, TikTok, and Meta, prepare to discuss what works best on each platform. Share insights on how you’ve adapted content for different audiences and why certain strategies were successful.
✨Prepare for Collaboration Questions
Expect questions about working with cross-functional teams, especially marketing and product. Think of examples where you partnered closely with others to enhance content quality or drive campaigns, showcasing your ability to collaborate effectively.
