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For Companies At a Glance
- Tasks: Design and run engaging lifecycle campaigns to boost customer retention.
- Company: Join a fast-growing fintech startup revolutionising banking for international users.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a mission-driven team making a real impact in financial services.
- Qualifications: Experience in lifecycle marketing, CRM, and a data-driven mindset are essential.
- Other info: This role is based in London, requiring 5 days a week in-office.
The predicted salary is between 42000 - 84000 £ per year.
Location: London (5 days/week in-office)
A fast-growing, VC-backed fintech startup is on a mission to reinvent banking for international users. With a growing customer base, the team is now focused on deepening engagement, improving retention and maximising customer lifetime value through smart, data-driven lifecycle marketing.
What You'll Do
- Design and run lifecycle campaigns across email, push and in-app messaging
- Optimise onboarding and activation flows
- Build personalised journeys across touchpoints
- Segment users and deliver targeted communications
- Reduce churn and drive retention through experimentation and data
- Collaborate with product to implement lifecycle tools
- Analyse key metrics like LTV, engagement and retention
What You'll Bring
- Strong experience in lifecycle marketing or CRM
- Hands-on with marketing tools, automation, and A/B testing
- Data-driven mindset with a focus on results
- Excellent messaging and communication skills
- Ability to thrive in fast-paced, startup environments
Why Join
- Help build a new category in financial services
- Work cross-functionally across marketing and product
- Be part of a mission-driven, low-ego, high-ownership team
Lifecycle Manager employer: Growth & Company
Contact Detail:
Growth & Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lifecycle Manager
✨Tip Number 1
Familiarise yourself with the latest trends in lifecycle marketing, especially within fintech. Understanding how to engage international users can set you apart, so keep an eye on successful campaigns from other companies in the sector.
✨Tip Number 2
Showcase your hands-on experience with marketing tools and automation platforms during networking events or informal meetups. This will help you connect with industry professionals and demonstrate your practical knowledge.
✨Tip Number 3
Engage with the startup community in London. Attend relevant workshops or seminars where you can learn more about data-driven marketing strategies and meet potential colleagues or mentors who can provide insights into the role.
✨Tip Number 4
Prepare to discuss specific metrics you've worked with, such as LTV and retention rates, in casual conversations. Being able to articulate your impact on these metrics will show your data-driven mindset and readiness for the role.
We think you need these skills to ace Lifecycle Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities of a Lifecycle Manager. Familiarise yourself with lifecycle marketing concepts and how they apply to fintech, as this will help you tailor your application.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in lifecycle marketing or CRM. Provide specific examples of campaigns you've designed or optimised, and mention any tools or automation platforms you have used.
Showcase Data-Driven Achievements: Since the role requires a data-driven mindset, include metrics that demonstrate your impact in previous roles. For instance, mention how your strategies improved customer retention or engagement rates.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for the fintech industry. Discuss why you want to join this startup and how you can contribute to their mission of reinventing banking.
How to prepare for a job interview at Growth & Company
✨Showcase Your Lifecycle Marketing Experience
Be prepared to discuss your previous experience in lifecycle marketing or CRM. Highlight specific campaigns you've designed and run, focusing on the results achieved and how they contributed to customer engagement and retention.
✨Demonstrate Data-Driven Decision Making
Since the role requires a data-driven mindset, come equipped with examples of how you've used data to inform your marketing strategies. Discuss any A/B testing you've conducted and the insights gained from those experiments.
✨Communicate Clearly and Effectively
Excellent messaging and communication skills are crucial for this position. Practice articulating your thoughts clearly and concisely, especially when explaining complex concepts related to lifecycle marketing.
✨Emphasise Adaptability in Fast-Paced Environments
The startup environment can be dynamic and fast-paced. Share experiences that demonstrate your ability to adapt quickly to changes, manage multiple projects simultaneously, and thrive under pressure.
